Experience

Copper Moon Coffee

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director Of E-commerce

  • Jun 2021 - Present

• E-commerce and DSD Business

  • Jan 2020 - Jun 2021

  Direct sales for Direct Store Delivery program and Food Service program for packaged coffee products. Direct E-commerce focus on growing Amazon private label program, and company owned brands.

• Business Development & Account Manager

  • Jan 2017 - Jan 2020

  Direct sales for packaged coffee products in Ecommerce, Food Service and Grocery sales channels. Develop private label coffee to help customers grow their own brands. Secure new business in all 3 channels.



3B'S LLC.

• Founder

  • Sep 2013 - Mar 2017

  Carved out an immediate share of the property management market in Indianapolis. Developed the business rapidly with core values of hustle, honesty and respect.■ From 0 to 80 customers in the first year including an annual contract for multi location commercial property.■ Developed and managed multiple 3rd party labor contracts. ■ Marketed and sold the business in 2017. Carved out an immediate share of the property management market in Indianapolis. Developed the business rapidly with core values of hustle, honesty and respect.■ From 0 to 80 customers in the first year including an annual contract for multi location commercial property.■ Developed and managed multiple 3rd party labor contracts. ■ Marketed and sold the business in 2017.



Federated Group

• United States
• Manufacturing
• 1 - 100 Employee

• Account Executive

  • Aug 2014 - Jan 2017

  Director of sales and operations of the Marsh Supermarket private label program. Develop and enhance 120 supplier partnerships with a diverse group of consumer packaged goods categories. Main focus on redefining and redesigning the Marsh private label programs. ■ Manage sales budget of $27M, 15 brands and 2500 SKUs.■ Successful launch of 365 newly designed Marsh private label SKU’s. ■ Execution of category bids resulting in cost of goods reduction.■ First in company history to launch a private label Beer Wine & Spirits program.



TY

• Manufacturing
• 200 - 300 Employee

• Account Executive

  • May 2013 - Sep 2013

  Develop Sales of co-branded and own brands of plush novelty items. Prospect new accounts, and maximize sales of existing accounts by expanding market penetration and closing distribution voids. Ranked top 5 out of 100 company territories for new account development. Opened 23 new accounts in the first 2 months. Develop Sales of co-branded and own brands of plush novelty items. Prospect new accounts, and maximize sales of existing accounts by expanding market penetration and closing distribution voids. Ranked top 5 out of 100 company territories for new account development. Opened 23 new accounts in the first 2 months.



Daymon

• United States
• Business Consulting and Services
• 700 & Above Employee

• Business Manager @ Marsh Supermarkets

  • Oct 2007 - May 2013

  Responsible for private label sales and category management over frozen and grocery categories. Maintain the largest desk as compared to colleagues, desk sales exceeding $17 Million annually. ■ Introduced over 40 new items in 2012 with forecasted incremental sales of $982,000 annually.■ Despite overall business decline, total 2012 desk retail sales achieved 1.17% growth over LY.■ Outpaced team performance on 2013 YTD budget by 20 percentage points. ■ Achieved 7% growth in private label share in the Frozen Department.



CROSSMARK

• United States
• Business Consulting and Services
• 700 & Above Employee

• Director of Private Label @ Marsh Supermarkets

  • Sep 2005 - Oct 2007

  Director of Private Label Directed sales and marketing for the Marsh Corporate Brands department, and directed the Marsh Manager Exchange program. Responsible for private label sales, marketing, new product development, strategic and budgetary planning of $45 million. Managed team of 5 Sales Representatives, 1 Analyst and 1 Administrative Assistant.■ Promoted to Director of Private Label after only 7 months as Account Executive.■ Personally led development of a new line of Marsh Signature brand premium ice cream. Managed from concept to varietal selection, varietal name, formulation, package design and finally to launch. Launch execution included store associate education, product demonstrations, advertising and marketing.■ Managed and educated a rotating group of Marsh employees enlisted in the Marsh Management Program. These individuals acted as Crossmark field representatives on special projects and category resets. Expanded their knowledge on the benefits of a strong private label program and its impact on overall business and strategy.■ Managed major value tier brand conversion from Marsh’s Yorktown Family Value brand to Topco’s Valu Time label. Included facilitating negotiations between Marsh and supplier partners to reduce label inventory exposure and maximize speed to shelf on the new label.

• Account Executive @ Marsh Supermarkets

  • Mar 2005 - Sep 2005

  Managed private label sales in the Frozen and Dairy Departments. Negotiated and coordinated ad plans, new item introductions, and merchandising strategies. Work with supplier partners and Topco Associates to build sales for Marsh private label grocery items. Analytical decision making based on internal scan data and AC Nielson data. Completed Apollo software training program conducted at IRI (Information Resources Inc.)



Arrow Uniform

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Senior Sales Associate

  • Jan 2005 - Sep 2005

  Sole focus on sales generation, client prospecting skills, ability to identify unrealized needs, price negotiation skills as well as negotiating contract terms in the highly competitive and price sensitive market of textile services. This position offered exposure to a wide variety of customers and industries. Quickly became the top producer in the Indianapolis market by a 40% margin. Closed on $38,000 incremental annual sales in the first 3 months of employment. Sole focus on sales generation, client prospecting skills, ability to identify unrealized needs, price negotiation skills as well as negotiating contract terms in the highly competitive and price sensitive market of textile services. This position offered exposure to a wide variety of customers and industries. Quickly became the top producer in the Indianapolis market by a 40% margin. Closed on $38,000 incremental annual sales in the first 3 months of employment.



Velvet Ice Cream

• Regional Sales Manager & Branch Manager

  • Feb 2004 - Dec 2004

  Managed operations, sales and service for Indianapolis branch distributing Nestle and M&M Mars brands of single serve frozen novelties, as well as company owned Velvet brand ice cream and novelty products. Sales and service to mostly convenience store national and regional chains. ■ Started with the company as Regional Sales Manager then informally promoted to Branch Manager and lead company expansion into the Indianapolis market.■ Managed all business functions including book keeping, inventory management, automotive fleet maintenance, recruiting/hiring, sales training, service training, sales/service route efficiency, prospected and negotiated price and service on new business.■ Branch start up annual revenue was $1 Million and grew quickly. From inception, business grew 20% in 9 months.



United Dairy Farmers

• United States
• Retail
• 400 - 500 Employee

• Zone Sales Manager

  • Mar 2001 - Feb 2004

  Managed DSD sales and marketing for Homemade Brand ice cream and novelty products, Microshake, Krazy Kreams, Olde Style Ice Cream, United Dairy Farmers ice cream, Haagen Dazs Super Premium ice cream and novelty products and Ben & Jerry’s ice cream and novelty products. Managed 2 distributors, 18 employees, 550 retail accounts and 10 key accounts. Zone included markets in Michigan and Ohio. ■ Direct responsibility for over $8 million in annual revenue, developing and achieving budget.■ Developed and facilitated sales training classes for direct reports which lead to redefining of the role that was intended for store service. Training Retail Service Representatives to sell as well as service.■ Over $1 million additional sales equating to a 17% growth rate in first year in the position. Momentum continued 2nd year with an additional $1.7 million incremental sales.■ Increased market share in new market from 1.2 to 4.5■ Received Manager of the year award first year in the position.

• Regional Development Manager

  • Apr 2000 - Mar 2001

  Responsible for recruiting and training Sales Representatives with a focus on improving Sales Representative personal development, productivity, and efficiency through motivation techniques and training. Developed and implemented company sales tools. Planned and executed company sales competitions.