Product Manager

• 2019 - Present

I direct all product management activities for BuySellAds, a prominent advertising technology (AdTech) revenue management company, leading teams to build out products and feature enhancements that consistently deliver value to thousands of clients and facilitate $MM in annual ad spend.In this role, I oversee the buildout of product roadmaps based on strategic research and customer needs, define user stories, establish clear product goals, and work closely with engineering, design, and other stakeholders to ensure timely and successful product deliveries. I also lead daily scrums and sprints to groom and prioritize the product backlog, track tickets and bug fixes, implement new features, and ensure fluid product development activities at all times. By hosting timely retrospectives, my teams are able to identify post-launch optimizations and improvements for product releases that fuel consistent innovation and growth.SELECT PRODUCT DEVELOPMENT HIGHLIGHTS • Implemented auto-trafficking features that improved Ad Ops order processing times by 90+% • Automated dozens of product features and enhancements that saved countless labor hours, improved visibility into business data, and continually improved the user experience• Chaired the buildout of reporting API and corresponding documentation that allowed clients and internal teams to access critical ad metrics, improved visibility into product performance, and reduced Client Success reporting times by 10 hours per week• Migrated company’s standalone sponsored content product into the core ad platform, enabling more unified reporting and allowing for the automated trafficking of sponsored content line items• Designed a creative upload feature that allows clients to set up their own creative specifications on the company’s ad server, significantly reducing the workload for Client Success and Ad Ops teams Show less

Director of Advertising Operations

• 2017 - 2019

I ensured flawless execution of all Ad Operations activities, leading a team of three to provide a first-class advertising experience while ideating on new ways to maximize revenue for $MM in client spend.KEY SUCCESSES• Automated ~25% of core ad operations processes, reducing operational errors and saving hundreds of manual labor hours• Created and tested new ad concepts that improved click through rates, increasing eCPM by 15%• Worked cross-functionally to deliver solutions that bolstered ongoing inventory, reporting and planning, client performance monitoring, operations strategy, finance, and KPI optimization activities Show less

Director ofAdvertising Operations

• 2015 - 2017

I managed the implementation, tracking, and optimization of $MM client campaigns for this online ad publisher, overseeing all functions of programmatic advertising revenue generation including ad state setup and strategy, ad operations, trafficking, delivery and reporting. KEY WINS: • Partnered with developers to build customized ad units that outperformed traditional units by 15+% • Launched header bidding, which resulted in a 20% increase in programmatic revenue I managed the implementation, tracking, and optimization of $MM client campaigns for this online ad publisher, overseeing all functions of programmatic advertising revenue generation including ad state setup and strategy, ad operations, trafficking, delivery and reporting. KEY WINS: • Partnered with developers to build customized ad units that outperformed traditional units by 15+% • Launched header bidding, which resulted in a 20% increase in programmatic revenue

Director of Advertising Operations

• 2011 - 2015

I oversaw all aspects of Ad Operations and campaign execution for this digital advertising broker, including ad trafficking, ad creation, quality assurance, and reporting. PROVEN BUSINESS IMPACT: • Identified new placement opportunities for top tier advertisers that grew monthly revenues by $15K+ • Accelerated campaign turnaround and time to revenue by streamlining the campaign implementation process • Developed and launched a self-help advertising platform that enabled advertising partners to manage their own campaigns, significantly reducing Development team workloads • Sourced high-quality ad traffic that increased monthly ad spend from major legacy accounts, including Travelocity and Expedia Show less

Sr. Campaign Manager

• 2009 - 2011

Director of Ad Operations

• 2007 - 2008

Ad Trafficker

• 2006 - 2007

Sales & Client Service Representative

• 2003 - 2005