Experience

SHS Sales & Marketing Ireland

• Food and Beverage Services
• 1 - 100 Employee

• Head of Sales Ireland

  • Nov 2021 - Present



Brilliant Red Ltd

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Business Consultant

  • Nov 2020 - Oct 2021

  Helping SME's and innovative, entrepreneurial start-ups to achieve their potential in conjunction with national and local government business development agencies (Invest NI, local councils) and academic institutions (Queens University Belfast). Helping SME's and innovative, entrepreneurial start-ups to achieve their potential in conjunction with national and local government business development agencies (Invest NI, local councils) and academic institutions (Queens University Belfast).



McColgan's Foods

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Director (Interim)

  • May 2020 - Oct 2020

  Developed a 5 year strategic growth plan for the market leader in Ireland in Savoury Pastries with a growing presence in the UK market supplying the most respected and exacting retailers including Tesco, Sainsbury’s, Asda, Aldi, Lidl, Dunnes Stores and Musgrave/SuperValu. Also servicing many fine outlets in the Convenience, Independent and HORECA channels via Wholesale and Foodservice partners such as Booker, Bestway, Vestey Foods, Central Foods, Lynas and Henderson’s. Created a COVID contingency plan with £1M of incremental sales opportunities and implemented best practice account management processes. Show less



LINWOODS HEALTH FOODS

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Global Head of Sales

  • Oct 2015 - Feb 2020

  Driving the global expansion of a pioneering and world leading Northern Ireland plant-based food company with an export-focused Health Food division operating in the most exciting and dynamic category in FMCG today and in the coming decades - Health & Wellness. Setting the strategy for development of our existing business in the UK & Ireland and 30+ export markets, partnering with distributors and major retailers such as Tesco, Sainsburys, Asda, Waitrose, Holland & Barrett, Ocado, Dunnes Stores, Musgrave, Albert Heijn, El Corte Ingles, Carrefour and Bed, Bath & Beyond (US). Identifying and managing the entry strategy for new export markets - recent new markets entered include Germany, Finland, Singapore, Hong Kong, Indonesia and Malaysia. Leading a team of National Account Managers, International Sales Executives and market-based consultants. Show less



Richmond Marketing

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Channel Controller - Multiple Retail

  • Aug 2014 - Sep 2015

  Responsible for managing Richmond's market-leading soft drinks portfolio with Ireland's leading multiple retailers - Supervalu/Centra, Tesco and Dunnes. The portfolio includes established global brands like Red Bull, Evian & Volvic and the most exciting, dynamic brands in the rapidly developing Healthy & Adult Beverages categories including Vit Hit, Vita Coco, Starbucks, Kinetica and Arizona Responsible for managing Richmond's market-leading soft drinks portfolio with Ireland's leading multiple retailers - Supervalu/Centra, Tesco and Dunnes. The portfolio includes established global brands like Red Bull, Evian & Volvic and the most exciting, dynamic brands in the rapidly developing Healthy & Adult Beverages categories including Vit Hit, Vita Coco, Starbucks, Kinetica and Arizona



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Account Controller - Tesco

  • May 2013 - Jul 2014

  Working at the leading edge of FMCG in Ireland with two of the biggest names in the industry - Unilever and Tesco - at a time of rapid change and unprecedented challenge for both retailers and suppliers Working at the leading edge of FMCG in Ireland with two of the biggest names in the industry - Unilever and Tesco - at a time of rapid change and unprecedented challenge for both retailers and suppliers



Drinks Inc

• Belfast, United Kingdom

• Director of Agency Brands

  • Sep 2009 - Apr 2013

  Responsible for developing the agency and distributor business of Northern Ireland's largest independent supplier of premium drinks brands Responsible for developing the agency and distributor business of Northern Ireland's largest independent supplier of premium drinks brands



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Country Manager - N Ireland

  • Jan 1995 - Aug 2009

  Appointed by Anheuser Busch - the World's No.1 brewer - to address the declining Budweiser sales trend with their Northern Ireland distributor. Designed, established and managed the highly successful ABEL N Ireland direct sales and marketing operation. The sales and logistics teams supplied all routes to market - wholesale, cash & carry, on and off trade retail and delivered total sales growth of over 400% in a declining market before the takeover by Inbev in 2009. Budweiser regained the position of brand leader in 1997, growing to a market share three times that of the No.2 brand. Promoted to National Account Controller and then Country Manager to more fully reflect the wider commercial, marketing and general management scope of the role as the corporate face of ABEL in N Ireland with full P&L accountability and responsibility for setting and delivering strategic five-year and tactical annual sales and marketing plans. Show less

• National Account Controller - N Ireland

  • 1997 - 1999



Anheuser Busch European Trade Ltd

• National Account Manager

  • Jan 1995 - Mar 1997



Cantrell & Cochrane Ltd

• Belfast, United Kingdom

• Trade Sector Manager

  • Apr 1991 - Dec 1994

  Managed the full range of trade sectors including Multiple Grocery, Wholesale, Cash & Carry and Independent Retail and a variety of FMCG sales teams. Soft drinks product portfolio included market-leading global and local brands (Pepsi, 7Up, Club Orange, C&C range). Consistently exceeded sales volume and profitablility objectives Managed the full range of trade sectors including Multiple Grocery, Wholesale, Cash & Carry and Independent Retail and a variety of FMCG sales teams. Soft drinks product portfolio included market-leading global and local brands (Pepsi, 7Up, Club Orange, C&C range). Consistently exceeded sales volume and profitablility objectives