Experience

HR Acuity

• United States
• Software Development
• 1 - 100 Employee

• Head of Marketing Operations and Analytics

  • Mar 2023 - Present

  Florham Park, New Jersey, United States

• Digital and Marketing Operations Manager

  • Mar 2020 - Mar 2023

  Florham Park, New Jersey, United States



Broad Financial

• United States
• Financial Services
• 1 - 100 Employee

• Director of Marketing

  • May 2018 - Mar 2020

  Montvale, New Jersey • Drive growth and brand awareness for sister self-directed IRA companies by spearheading innovative and impactful marketing initiatives while reporting directly to C-level executives. • Maintain full responsibility and control of a multi-million-dollar annual advertising budget spanning paid search, paid social, YouTube, and display. • Colloborated with the sales team on lead generation and marketing automation follow-up communication via email, voicemail, and text. • Leveraged highly… Show more • Drive growth and brand awareness for sister self-directed IRA companies by spearheading innovative and impactful marketing initiatives while reporting directly to C-level executives. • Maintain full responsibility and control of a multi-million-dollar annual advertising budget spanning paid search, paid social, YouTube, and display. • Colloborated with the sales team on lead generation and marketing automation follow-up communication via email, voicemail, and text. • Leveraged highly effective, original copy to drive a 15% increase in paid search CTR. • Through increased use of retargeting and custom search intent campaigns, contributed to a 54% increase in monthly leads through successful marketing strategies. • Boosted Google, Yelp, BBB, and Facebook ratings to 4+ stars for key clients by strategizing and executing dynamic outreach programs. • Improved traffic data from all website sources during off hours by integrating a call tracking software. • Played a key role in orchestrating and executing a strategic customer referral program project. Show less



Madison Trust Company

• United States
• Financial Services
• 1 - 100 Employee

• Director of Marketing

  • May 2018 - Mar 2020

  Montvale, New Jersey (headquarters in Sioux Falls, SD) See above.



Huntington Learning Center

• United States
• Education Management
• 700 & Above Employee

• Digital Marketing Manager

  • Oct 2017 - May 2018

  Oradell, NJ • Reported directly to the CMO while overseeing the digital marketing team, acting as the main POC for digital marketing agencies, and controlling a $900K annual paid search budget and $1.5M paid social budget spanning three business divisions. • Earned recognition for increasing traffic across all channels, including a 30% YOY growth in website traffic and significant growth across local search and business listings. • Orchestrated and facilitated all aspects of the new… Show more • Reported directly to the CMO while overseeing the digital marketing team, acting as the main POC for digital marketing agencies, and controlling a $900K annual paid search budget and $1.5M paid social budget spanning three business divisions. • Earned recognition for increasing traffic across all channels, including a 30% YOY growth in website traffic and significant growth across local search and business listings. • Orchestrated and facilitated all aspects of the new huntingtonfranchise.com website and liaised with individual franchises to revamp marketing strategies to include only visitors in the area. • Enhanced lead generation for the call center and marketing teams by establishing automated workflows and utilizing SugarCRM to optimize web, Facebook, and LinkedIn forms. • Succeeded in tripling email captures and improving automated lead nurturing campaigns by utilizing exit intent and slider newsletter widgets and incorporating new emails. • Supported customer satisfaction by implementing an IVR ‘Click to Call’ functionality on hungtingtonhelps.com. • Expanded brand reach and engagement by executing Hulu video ads and geo-fencing campaigns. Show less



NYSSCPA - The New York State Society of CPAs

• United States
• Education Administration Programs
• 1 - 100 Employee

• Manager, Digital Marketing and Ecommerce

  • May 2014 - Oct 2017

  14 Wall St. New York, NY 10005 • Pioneered high-impact projects, including the launch of cpajournal.com to house web exclusives and detailed columns/analyses from the accredited print magazine, resulting in a 900% increase (10K to 90K sessions) in web traffic over three months. • Led the Web Development Specialist and Digital Marketing Coordinator while controlling a $300K digital marketing budget spanning PPC, market, and keyword research as well as vendor assets. • Established and developed new revenue streams by… Show more • Pioneered high-impact projects, including the launch of cpajournal.com to house web exclusives and detailed columns/analyses from the accredited print magazine, resulting in a 900% increase (10K to 90K sessions) in web traffic over three months. • Led the Web Development Specialist and Digital Marketing Coordinator while controlling a $300K digital marketing budget spanning PPC, market, and keyword research as well as vendor assets. • Established and developed new revenue streams by leveraging expanded banner ad placements, sponsored webinars, and affiliate partnerships to boost advertiser opportunities. • Ensured an easy-to-use interface for the NYSSCPA’s ecommerce site by leading a key project aimed at implementing guest checkout, single sign on, improved search modules, and new CSS. • Utilized Optimizely and Google Optimize to perform A/B tests to identify areas for improvement and increase conversion rates on high-ranking pages. • Decreased abandonments while boosting the number of applications started by integrating a new and improved application funnel for potential members. Show less



Kaplan Test Prep

• United States
• Education Administration Programs
• 700 & Above Employee

• Front End Web Developer - Conversion Team

  • Nov 2013 - May 2014

  New York, NY A part of the conversion team, which specialized in maximizing online sales and promotional exposure, improving the user experience, and accelerating the checkout process. • Served as a key member of the new Digital Marketing Conversion team tasked with boosting online sales and conversion rates. • Conducted A/B testing, remarketing, lead capturing during abandonments, flash sales, and responsive incentives, including optimizing kaptest.com UX through testing, a new checkout funnel… Show more A part of the conversion team, which specialized in maximizing online sales and promotional exposure, improving the user experience, and accelerating the checkout process. • Served as a key member of the new Digital Marketing Conversion team tasked with boosting online sales and conversion rates. • Conducted A/B testing, remarketing, lead capturing during abandonments, flash sales, and responsive incentives, including optimizing kaptest.com UX through testing, a new checkout funnel, consolidation, new homepage elements, and updated navigation. • Increased promotional exposure by improving marketing and product copy on kaptest.com. • Implemented a key feature providing suggested pages to users based on previous visits by utilizing a JavaScript suggestion box.

• Web Producer

  • Aug 2007 - Nov 2013

  • Entrusted with coding and overseeing the responsive kaptest.com/collegeplanning microsite aimed at assisting parents in preparing children for college. • Used Jira, Agile, and Scrum ticketing systems to coordinate the workflow of four web producers. • Charted the successful development of gmat.kaptest.com and gre.kaptest.com responsive blog content and contributed to the SAT/ACT Insider. • Aligned objectives and bridged communications with a third-party vendor to launch the mobile… Show more • Entrusted with coding and overseeing the responsive kaptest.com/collegeplanning microsite aimed at assisting parents in preparing children for college. • Used Jira, Agile, and Scrum ticketing systems to coordinate the workflow of four web producers. • Charted the successful development of gmat.kaptest.com and gre.kaptest.com responsive blog content and contributed to the SAT/ACT Insider. • Aligned objectives and bridged communications with a third-party vendor to launch the mobile site. • Coded engaging Facebook applications, including ‘Where Will You Take You Sweepstakes’ and ‘Halloween Photo Caption Contest’ to drive engagement and leads. • Succeeded in streamlining the purchase experience and improving digital marketing by launching revamped web communities on kaptest.com. • Reviewed analytical reports in Omniture and Google Analytics to drive user conversion and lead generation rates. • Interfaced with internal and external



Comcast SportsNet Philadelphia

• Online Media Intern

  • Jan 2006 - May 2006

  • Tasked with converting post-game interviews into online audio/video files and updating and overseeing local/national headlines on the website homepage.