Brian Baum
Corporate Marketing & Communications Manager at The Siemon Company- Claim this Profile
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Bio
Credentials
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How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity
LinkedInFeb, 2023- Nov, 2024 -
Marketing Strategy: SEO Content Writing
LinkedInFeb, 2023- Nov, 2024
Experience
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Siemon
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United States
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Telecommunications
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300 - 400 Employee
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Corporate Marketing & Communications Manager
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Dec 2019 - Present
• Developed and now executing on strategies to turn around client's Pay-Per-Click, Email and digital advertising campaigns. Improving client’s ranking in organic Google search results, increasing conversions by average of 12%, and reducing cost-per-conversion by average of 8%. • Collaborating with colleagues from various departments on the development and implementation of new, more efficient marketing campaign ROI analysis – ensuring client is maximizing CRM features & benefits. • Creating and managing workflows in SalesForce/Pardot, Google Analytics, and assisting in project management process to complete detailed ROI reports and presenting results to company leadership. • Defining key areas of improvement with company SEM, SEO, PPC and Social Media strategies to increase lead generation and conversions. • Guiding digital media strategies focused on corporate branding, engagement, and community building.
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General Digital Corporation
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United States
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Design Services
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1 - 100 Employee
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Marketing Manager
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Oct 2016 - Nov 2019
• Supervised a marketing team that achieved 15% annual sales growth versus 40% average budget spend. • Managed large format projects with government prime contractors such as: General Dynamics, Raytheon, SPAWAR, Lockheed Martin, Northrup Grumman, Boeing, DRS, Collins Aerospace, L-3 Communications, WR Systems, Airbus, Boeing, Rolls Royce, Sikorsky, Ford Motor Company, Triumph Engine, and more. • Increased website traffic by 11% by instituting SEO tactics that include: indexing keywords, improved site architecture, enhancing blog/white paper content, strategic CTA placements, video production, etc. • Analyzed data from Google Analytics, SalesForce/Pardot and adjusted campaign strategies to increase effectiveness daily. • Grew email subscriptions by 113% via launching monthly E-Newsletter and E-Blast campaigns. • Increased lead conversation rate by 23% through landing page optimization and A/B testing strategies.
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BioSafe Systems
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United States
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Chemical Manufacturing
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1 - 100 Employee
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Marketing & Brand Manager
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Jun 2014 - Oct 2016
• Overhauled BioSafe Systems’ marketing approach - new company website launch (mobile optimized), tradeshow command application, targeted newsletter strategy, creative digital and print ad campaigns, podcast/webinar launches and enhanced social media strategy. • Launched end-to-end lead nurturing campaigns through HubSpot CRM that included consumer data such as: lead interest, lead behavior, demographics, firmographics, budget, authority, time and need (BANT). • Developed content for marcom materials including direct mail, customer communications, advertisements, tradeshow inserts, company brochures, blogs, sales collateral, social media posts, POP/POS displays, etc. • Executed successful cross selling and customer retention initiatives such as hosting webinars, product bundling, product discounts, customer education through white papers, influencers, webinars and videos. • Created monthly market analysis reports that included information such as: marketing trends, competition analysis, new products coming to market, pricing, market qualified leads, site traffic, and consumer trends.
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Windsor Marketing Group
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United States
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Retail
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1 - 100 Employee
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Regional Marketing & Sales Manager - New England
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Nov 2014 - Nov 2015
• Surpassed $5,000,000 in sales for New England territory working with leading retailers such as: Big Y Supermarkets, Eastern Mountain Sports, Bob’s Stores, Trans World Entertainment, Six Flags New England, Aubuchon Hardware, Stride Rite, Stop & Shop Supermarkets, bfresh supermarkets, and many more. • Managed team of three Account Executives to identify marketing program strategies and develop / execute integrated digital marketing campaigns aligned with specific company needs. • Analyzed research on business and consumer trends and provided input to senior management on potential impact on ongoing digital marketing / sales campaigns. • Secured partnerships with public relations agencies to implement new marketing approaches - consulted on marketing related requests, tasks and activities then made recommendations based on business objectives. • Generated 75-100 new leads every month by posting updates on social media channels and linking those posts to gated content.
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Hartford Business Journal
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United States
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Newspaper Publishing
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1 - 100 Employee
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Director of Marketing & Events
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Oct 2012 - Oct 2014
• Coordinated operations for all HBJ Corporate Events (over 250 events during tenure).• General Manager of CT’s largest B2B event: The CT Business Expo 2011 - 2013.• Revenues for HBJ events increased during my tenure. Over $2,000,000 in sponsorships and ticket sales.• Managed tasks and responsibilities to HBJ departments; monitor workload and quality of the deliverables.• Developed & initiated marketing / public relations campaigns for all HBJ Events.• Responsible for all event expenses: BEO’s, P&L’s, RFP’s & event contracts.• Developed annual marketing planning process across all stakeholder concerns & lead corporate PR agency to develop and execute measurable annual PR strategic plans.• Identified key media outlets, developed compelling event story angles, cultivated relationships with key journalists in national and trade publications, and pitched stories to local media.
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Events Coordinator
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Jan 2012 - Oct 2012
• Assisted in the coordination and smooth operation of all 2012 HBJ Corporate Events.• Developed new marketing and public relations campaigns for HBJ.• Coordinated press releases, procured free radio & television advertising, and managed sponsor relationships from major CT companies including Comcast & Peoples United Bank.• Team captain of innovation initiative: CT Green Guide – Resulted in product launch – 2012.• Presented in prospective client meetings leading to business development.• Developed and constantly updated standard event management templates.• Responsible for site selection, vendor management and contract negotiation following internal processes for contract approval and managed executed contracts to ensure compliance.• Built solution focused demo scenarios that supported strategic product positioning, including: field training, multimedia deliverables and marketing collateral’s.• Spearheaded all aspects of social media: writing and confirming language, submitting production requests for creative, reconciling winners, and recapping campaign success.• Performed extensive market research.
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Easter Seals Of Connecticut
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United States
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Non-profit Organizations
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1 - 100 Employee
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Events, Public Relations & Marketing Coordinator
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Nov 2010 - Jan 2012
• Planned, designed, and implemented comprehensive marketing communications. • Developed, sustained and coordinated event planning committees for seven major fundraising events. • Wrote, edited and designed company website as the administrator. • Planned and secured company presence in various media outlets. • Developed and maintained company branding (including printing) through advertising. • Support product marketing presentations & collateral development initiatives. • Facilities day-to-day operations manager. Replaced light bulbs & fixed various technological complications. • Performed follow up on aging calls to ensure feedback was received. • Supervised compilation of weekly, monthly and/or quarterly customer service metric reports.
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Portland Radio Group
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Operator on Duty
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Jun 2009 - Nov 2010
• Assist with event preparation: write promotional scripts, website maintenance, tower site maintenance, product research, company affidavits, and other duties as assigned. • Operate the station’s broadcast equipment while airing a program that originated from the studio or from a source outside the studio, such as a remote broadcast. • Prepare Commercial Barter spots for advertisers and run diagnostic tests on computer equipment. • Edit weather and sports spots to be played on air the following day.
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Education
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2005 - 2009
Western New England University
Bachelors, Communication
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