Brian Athas
Vice President Revenue Management at M&R Hotel Management- Claim this Profile
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Bio
Experience
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M&R Hotel Management
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United States
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Hospitality
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1 - 100 Employee
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Vice President Revenue Management
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Jan 2020 - Present
New York, New York I was brought on to construct an in-house revenue management department from scratch which has grown to manage a portfolio exceeding $300M topline revenue. Previously, the company subscribed all hotels to brand-managed or third-party revenue management services. Within the next year all hotels were handled by a corporate revenue management team which brought a record year of topline revenue (2019) and at a lower expense vs. brand-managed resources. In total, we have grown to our… Show more I was brought on to construct an in-house revenue management department from scratch which has grown to manage a portfolio exceeding $300M topline revenue. Previously, the company subscribed all hotels to brand-managed or third-party revenue management services. Within the next year all hotels were handled by a corporate revenue management team which brought a record year of topline revenue (2019) and at a lower expense vs. brand-managed resources. In total, we have grown to our current department of 11 including two Regional Directors, 1 Senior Dir of RM, and 7 Area Dir's of RM. With that, I also created custom SOP’s, reporting structure/guidelines, and led my team to adopt the task of daily/weekly/monthly forecasting from the property level teams. My team and I successfully navigated company through COVID pandemic by helping sustain sufficient business levels to keep all hotels open and operating without and ultimately retained all team members. My more recent tasks have shifted toward business intelligence, owner relations, and development/asset management. We are working to modernize our reporting and intelligence company-wide to meet owners' needs proactively and relay strategic insights in a digestible format to the property-level teams.
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Regional Director Of Revenue Management
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Sep 2018 - Jan 2020
New York, New York
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TMI Hospitality
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Hospitality
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200 - 300 Employee
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Revenue Strategy Director
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Sep 2016 - Aug 2018
Peoria, Illinois Area •Responsible for success and strategies for portfolio of appx. 50 hotels in my region (Texas) •All select service properties – mainly Marriott & Hilton and mixed with roughly 20% extended stay properties •Only strategic decisions – all strategies then passed on to dedicated systems team responsible for implementing all changes and updates •Set and measured goals including STR index, budget, forecasts, and segmentation •Led monthly performance reviews to ownership (Starwood Capital)… Show more •Responsible for success and strategies for portfolio of appx. 50 hotels in my region (Texas) •All select service properties – mainly Marriott & Hilton and mixed with roughly 20% extended stay properties •Only strategic decisions – all strategies then passed on to dedicated systems team responsible for implementing all changes and updates •Set and measured goals including STR index, budget, forecasts, and segmentation •Led monthly performance reviews to ownership (Starwood Capital) and acted as liaison between ownership and revenue team •Unique department setup required creation of SOP’s and staff realignment •Guided region through acquisition by Aimbridge Hospitality from late 2017-2018 Show less
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Waterford Hotel Group, Inc.
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United States
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Hospitality
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100 - 200 Employee
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Area Director of Revenue
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2013 - Sep 2016
Windsor Locks, CT •In charge of all Revenue Management duties for two full-service properties, the Sheraton Hartford Bradley Airport and Doubletree Little Rock •Duties include forecasting, annual budget process, and weekly RevMax meetings among others •Led the onboarding process of new Starwood revenue management systems •Working through renovation process with Hilton to ensure parity with new room types within the GDS, OTA’s, and property systems
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Sheraton Stamford
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United States
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Hospitality
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1 - 100 Employee
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Sales Manager
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2010 - 2013
700 East Main St, Stamford CT • Primarily responsible for Corporate Transient segment with accompanying group goal – surpassed sales goals within both segments • Took lead role with tasks surrounding property conversion to Sheraton/Starwood including field marketing, e-commerce, staff training, and off-site corporate presentations • Utilized prior Revenue Management experience and online expertise as member of RevMax team with focus on maximizing room revenue and discussing rate strategy • Worked exclusively as… Show more • Primarily responsible for Corporate Transient segment with accompanying group goal – surpassed sales goals within both segments • Took lead role with tasks surrounding property conversion to Sheraton/Starwood including field marketing, e-commerce, staff training, and off-site corporate presentations • Utilized prior Revenue Management experience and online expertise as member of RevMax team with focus on maximizing room revenue and discussing rate strategy • Worked exclusively as E-Commerce manager for the property with direct communication to all major OTA’s, hospitality websites, and constantly monitoring web presence of hotel Show less
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The Ocean House
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United States
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Hospitality
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1 - 100 Employee
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Destination Services Manager/Revenue Manager
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2010 - 2010
• Opening manager at newly constructed property for revenue & transient sales with responsibility for meeting rigorous initial setup standards • Trained opening team members on the sales process for rooms and reservations, lead department to attain monthly room sales goals • Attended Preferred Hotel Group’s extensive Revenue Management training courses and went through extensive set up process of Sabre’s SynXis booking system
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Revenue Manager
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2008 - 2010
522 Heritage Rd, Southbury, CT 06488 • Utilized yield management skills to optimize occupancy, ADR, and RevPAR while balancing revenue between transient, corporate groups, & catering • Successfully emerged property into a mix of transient sales and strategies with unexpected group business decline with pronounced success • Led weekly yield meetings where our competitive set is evaluated along with pace, potential marketing possibilities, budgeting, and new resort packages • Continuously attained high remarks from senior… Show more • Utilized yield management skills to optimize occupancy, ADR, and RevPAR while balancing revenue between transient, corporate groups, & catering • Successfully emerged property into a mix of transient sales and strategies with unexpected group business decline with pronounced success • Led weekly yield meetings where our competitive set is evaluated along with pace, potential marketing possibilities, budgeting, and new resort packages • Continuously attained high remarks from senior management & corporate, receiving WNW Hospitality’s President’s Award for Service Excellence in 2009 Show less
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Education
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University of Massachusetts at Amherst - Isenberg School of Management
Bachelors, Hospitality Management -
University of Rhode Island