Experience

Esker U.S.

• United States
• Software Development
• 300 - 400 Employee

• Marketing Manager

  • Aug 2020 - Present

  Leverage several marketing channels including email, content promotion, digital events, and more to fill the lead funnel with quality leads and then nurture those leads through the sales process.• Analyze the customer journey and develop ideas & concepts for optimization• Manage 3rd party vendors and contractors• Create, maintain and syndicate content, including White Papers, eBooks, Webinars, Infographics, Blogs, Case Studies, Demos, Videos, etc.• Ensure funnel velocity by providing leads regular, helpful content that’s in-tune with their needs

• Marketing Specialist

  • Sep 2018 - Present

  Develop and execute measurable marketing programs that drive revenueLeverage Marketo, Salesforce.com and other tools as needed to execute and track the success of programsCreate original, market appropriate contentLocalize existing content to promote internationallyPartner closely with the Sales teams to create messaging that drives responses and conversionsBuild best-practice marketing automation programs within the Marketo platformSegment and leverage the marketing database to launch efficient and effective email programsManage budget and conduct ROI analysis on marketing spendCreate the strategy for nurturing leads through a mix of helpful content and other calls-to-actionPromote and manage WebinarsAnalyze marketing and sales data to develop insights and make recommendations on areas for optimization



WiSys

• Communications Specialist



WiSys

• United States
• Legal Services
• 1 - 100 Employee

• Marketing & Communications Associate

  • May 2016 - Present