Experience

TrueData

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Data Analytics

  • Jun 2021 - Present

  - Head of analytics department for growing ad tech company, developing identity resolution data for digital advertisers- Responsible for developing standard operating procedures and best practices for data quality monitoring and project management on high velocity, petabyte-scale data feeds - Develop KPIs and summary statistics to measure scale and product health for entire data pipeline from ingestion through client delivery- Develop reporting and coordinate data reporting pipeline from backend (jobs to extract summary statistics) to frontend (dashboard visualizations)- Technical subject matter expert, called upon to provide product insight and troubleshooting for existing clients, as well as act as solution engineer for prospective clients



NCSolutions

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Director, R&D

  • Feb 2020 - Jun 2021

  - Senior leader on R&D team, managing two direct reports- Conduct research and provide innovation and thought leadership on products and methodologies for targeting and measuring offline sales lift for CPG advertisers- Responsible for enhancing legacy measurement methodologies, meeting a more rigorous statistical standard as well as producing stable model results more frequently- Developed improved evaluation metrics for internal models- Developed new features for offline sales measurement models to address market shocks observed in CPG purchasing

• Director, Delivery & Analytics

  • Jun 2012 - Jan 2020

  - Performed custom analyses for CPG advertisers, measuring offline sales effect as well as building models for custom audience target segments for digital and TV advertising- Responsible for interfacing with Product, R&D, and App Development teams in taking new products from prototype versions to full production, including testing and validating- Called upon as methodology SME for conversations with clients and partners - Designed and lead the validation process for a new system of production target audience models



Ball State University

• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Aug 2010 - May 2012