Experience

Vital Farms

• United States
• Food & Beverages
• 100 - 200 Employee

• Sr. Director - Grocery East

  • Mar 2022 - Present

• Director of the South

  • May 2021 - Mar 2022



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Head of Sales - Kroger Grocery

  • Sep 2019 - May 2021

• Associate Director - Kroger Team

  • Nov 2018 - Sep 2019

  • Managing Director over KHC Harris Teeter Team, managing both individual contributors and people managers to drive Kraft Heinz Cheese, Meat, BSD & SFM Business Units • Sets strategy and delivers new business targets for KHC Food Service and Churny Deli Cheese at Kroger through management of direct reports and broker network• Responsible for driving KHC alternative revenue streams with Kroger partnerships on Private Label, Co-Manufacturing and Co-Sourcing • Team Lead for Kroger OMNI Channel Team, leading both Shopper Marketing & E-commerce Team by creating direction and driving connections for Kroger Ship, Delivery and Pickup Show less

• Customer Business Lead - Kroger

  • Jun 2017 - Oct 2018

  - Responsible for leading the Frozen Business at Kroger for Frozen Potatoes, Snacks, Meals, Desserts and Meatless Alternatives- Drives NSV/CMA, consumption and share while staying within budgeted trade funds - Partners with Marketing, Catman/Sales Planning and Finance Teams to ensure we are attacking industry trends and investing into big bets while working with the customers to obtain mutual goals



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Key Account Executive - Southern Accounts

  • Apr 2016 - Jun 2017

  • Responsible for Kellogg DSD Snacks Business (Cookies, Crackers & WPBS) at Ingles Markets, W Lee Flowers, MDI and Lowes Foods• Makes strategic decisions, considering immediate and long-term implications, benefits and costs, and risks associated with alternatives, to create, implement and monitor the success of a business plan• Leading sales efforts and promoting a customer-centered culture that strives to exceed customer needs, requirements and expectations• Managing trade dollars within assigned budgets and executing customer specific trade plans Show less

• Account Executive - SEG

  • Apr 2015 - Apr 2016

  • Achieves Salty Snacks quarterly stated team objectives and P&L metrics by effectively managing trade dollars within assigned budgets and executing customer specific trade plans• Partners with Headquarter Customer Marketing Teams and SEG to ensure funding and promotional support around key events and customer initiatives to achieve topline results • Developed relationships to further create efficient plans and engage feedback by partnering with Kellogg DSD Sales Team (DSD Items) and Acosta Sales Team (Warehouse Items)• Successfully partnered with Headquarter, Field Sales and Distribution Teams to launch Pringles Grab N Go Items into the DSD Network – 1 of 6 customers nationally in Q3 2015 • Snacks BU analysis responsibilities for SEG, Delhaize, Ingles, KVAT, and Lowes Foods including financial reporting, promotion analyzation and business recommendations• 2015 Results = Grew GSV +7.6%, consumption +5.4% and share +.2%, while underspent Show less

• Sr. Customer Analyst, SEG Team

  • Jul 2013 - Mar 2015

  • Lead and develop analysis tools and measures in order to better identify, track, and analyze incremental opportunities• Leverage Kellogg SAP Internal Systems, Nielsen, and other business performance indicators to assist in the strategic planning processes• Manage Ad & Promotional Contracts within customer trade systems• Plan, forecast, & track of promotional events • Support efficiency in trade spend including pre and post event analysis• Support team with event creation and execution including retail connection, analysis, customer specific coupons, and overlay programs• Access, analyze and interpret business indicators of POS data, shipments, consumption, share, promotional sell-thru and service levels Show less

• Sr. Analyst, Business Planning

  • Nov 2011 - Jun 2013

  •Utilizes key brand strategies to assist in the planning process for account promotions•Provides financial analysis and assists in determining appropriate investment levels•Creates direction for monthly forecasting calls for Region Account Teams•Conducts pre/post promotional analysis to improve promotional efficiencies and effectiveness•Ensures CRM reflects accurate information for all key financial measures and forecasts•Acts as team expert on CRM and facilitates Region Account Team training Show less

• Retail Sales Representative

  • Feb 2010 - Oct 2011

  •Negotiates with store personnel to achieve long-term relationships•Leverage relevant data sources to gain sales with fact-based presentations•Responsible for meeting sales budgets & goals•Team Leader/SPOC for RW3, POK, Innovation and All Account Information•Facilitated training for new RW3 Interface for Greensboro & Carolina Teams•Manage large geographic territory consisting of 94 stores / 6 District Manager Calls•Grew 2010 Sales Budget by +13%

• Retail Sales Analyst Intern

  • Jun 2008 - Feb 2010

  •Liaison between Kellogg Headquarters and the Retail Execution Team •Analyzed and created IBP Presentation with RW3 Retail Sales•Developed, managed and maintained RW3 reports and interfaces•Collaborated with Trade Marketing to develop selling strategies for the Retail Execution Team•Assisted Marketing/Promotions with developing and executing customer incentives and contests•Facilitated training for Kellogg’s Sales Reps’ on boarding and development