Brett Lawson
General Manager Operations at The Web Company- Claim this Profile
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Afrikaans Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Professional Diploma in Digital Marketing
Digital Marketing InstituteFeb, 2016- Sep, 2024
Experience
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The Web Company
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Luxembourg
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Technology, Information and Internet
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General Manager Operations
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Jun 2016 - Present
I have the privilege of leading and mentoring our team of around 25 staff from the sales team all the way through Account managers, project managers and developers, I also get to roll up my sleeves to assist the team get across the line when needed in terms of problem solving or just thinking outside the box. I also get to work with the team at a high level on problem solving, ideas, concepts and strategy internally as well as for our clients. We are results driven. We win together, and we learn together! This position allows me to lean on my entrepreneurial, start up, SME, mature to corporate experience in a few different ways. One is to coach our team to, understand and consider intent, as well as perspective from clients points of view, at varied sized businesses. This is something that I believe is at the core of exceptional product and/or service delivery. To then drive deliverables focused on what success looks like, and what it means to each of our clients individually. It is my responsibility to have all stakeholders find joy in working towards common goals, meeting and exceeding agreed ROI's and to build an infectious culture of success and happiness that attracts driven clients and staff.Our services: (Development)Magento development Magento migrationMagento support and maintenanceMagento upgrades and security patchesMagento integrations with 3rd parties Wordpress and Woocommerce developmentWordpress and Woocommerce Support and maintenance Wordpress and Woocommerce integrations with 3rd parties Platforms Laravel, Shopify, BigCommerce, custom html sites and more.Marketing:Strategy Google ads. Search, display, retargeting/remarketing Google My BusinessGoogle Analytics and upgrade/migration to Google Analytics 4SEO, on and off pageLanding pagesUX audits and implementation Social, posts and paid adsEDM design, send and reportsHubspot CRM, sales dash
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Ipcoweb
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South Africa
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Advertising Services
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Digital Marketing Opperations Manager
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Sep 2005 - Apr 2016
Web and mobile digital marketing from websites to Google ads both search and display including social an SEO complete 360 strategy . I managed over 20 staff of designers, campaign managers and webmasters, as well as consulting directly with clients regarding business growth online including channels such as SEO, Google ads and social media mobile marketing etc. Co- founder at this digital marketing start-up, over 11 years, tasked with several roles, ranging from client 1 (SME) through corporate partnerships representing the company during procurement of business, liaising with the clients regarding the agreed deliverable, managing a team to deliver not only product and services. But also in developing owned SAAS platforms for B2B (web and mobile) as well as promoting new products and/or service through targeted marketing.Set up partnerships negotiating shared revenue opportunities for corporate verticals to unlock new revenue streams through owned client base.Partnerships with verticals such as Yellow pages, MTN Business, Vox Telecom, Braby's, Ananzi, Nedbank.Clients Also included Numetro, South African Sports Hall of Fame, various Automotive dealerships VW etc. Services included:Running B2B Google workshops (Ads, UX and SEO) Delivery of SEO services Google adsUX audits and rebuildsMobile MMS adsMobile SMS adsIn app ads Radio and TV ads (early days to promote services)4 direct reportsTeam of 20
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General Manager Operations
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Aug 2003 - Aug 2005
Responsible for Relationship management with internal as well as external stakeholdersfleet managers, Insurance assessors, suppliers (parts, tools, solvents and abrasives) and staff of 20-30.Mainly focussed on fleet business, truck and car rental repairs. Overseeing daily operations including workshop.Developing and implementing growth/streamlined strategies to retain/generate higher profit.Training low-level managers and staff.Creating and managing budgets.Evaluating performance, stock, productivity and QA.Analysing accounting and financial data.Reporting directly to the business owners.6 direct reportsTeam of 20-30
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Volkspares
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1 - 100 Employee
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Sales and marketing
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Aug 1997 - Aug 2003
This role was mainly focussed on parts, builds (restoration and VW based kits, buggy Speedster etc) and booking repairs (mechanical) (OEM, after market and performance) Which required solid product, performance and hands on knowledge of upgrades and maintenance. I also was across online and print marketing (first introduction to design of adverts as well as marketing) My role was mainly sales focussed, but after getting involved in the marketing side, my personal goals and thinking changed.
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Education
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DMI
Professional Diploma in Digital Marketing, Credit and Qualifications Framework (SCQF)level 8 corresponds to level 5 (EQF).
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