Brett Ference
Director Of Business Development at Vermont Manufacturing Extension Center (VMEC)- Claim this Profile
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Bio
Kevin Phillips
I worked with Brett for years at Orvis when I was the web merchant for the hunting category. Brett played a critical role in my success there through his knowledge of the products and insight into how the position and present them. He knew what made every product in his line great and how to talk to the customer about them through the channel.
Kevin Phillips
I worked with Brett for years at Orvis when I was the web merchant for the hunting category. Brett played a critical role in my success there through his knowledge of the products and insight into how the position and present them. He knew what made every product in his line great and how to talk to the customer about them through the channel.
Kevin Phillips
I worked with Brett for years at Orvis when I was the web merchant for the hunting category. Brett played a critical role in my success there through his knowledge of the products and insight into how the position and present them. He knew what made every product in his line great and how to talk to the customer about them through the channel.
Kevin Phillips
I worked with Brett for years at Orvis when I was the web merchant for the hunting category. Brett played a critical role in my success there through his knowledge of the products and insight into how the position and present them. He knew what made every product in his line great and how to talk to the customer about them through the channel.
Experience
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Vermont Manufacturing Extension Center (VMEC)
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United States
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Business Consulting and Services
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1 - 100 Employee
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Director Of Business Development
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May 2022 - Present
Work directly with Vermont manufacturers of all sizes and at all levels of the business to understand their challenges and provide assistance and resources helping them improve, innovate, and increase competitiveness. As director of Business Development I am the lead sales role for the center focusing on lead generation, sales, and new business development. Work directly with Vermont manufacturers of all sizes and at all levels of the business to understand their challenges and provide assistance and resources helping them improve, innovate, and increase competitiveness. As director of Business Development I am the lead sales role for the center focusing on lead generation, sales, and new business development.
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Century Arms
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Director of Product Management
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Dec 2019 - May 2022
Responsible for the new product roadmap for our USA manufactured rifle category and imported rifle and shotgun categories. Partnered with department leads to create a new sub-set of products within our current categories at a higher gross margin standard raising the companies gross margin by 12%. Responsible for the new product roadmap for our USA manufactured rifle category and imported rifle and shotgun categories. Partnered with department leads to create a new sub-set of products within our current categories at a higher gross margin standard raising the companies gross margin by 12%.
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Country Home Products
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United States
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Manufacturing
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1 - 100 Employee
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Senior Product Manager
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Feb 2018 - Dec 2019
Led product management efforts for organization’s largest categories, Analyzed market trends and modeled potential buying trends for new product ideation. Creating and implement category road maps for successful launches and sustainable growth. Led product management efforts for organization’s largest categories, Analyzed market trends and modeled potential buying trends for new product ideation. Creating and implement category road maps for successful launches and sustainable growth.
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Chinook Asia LLC
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United States
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Vice President Of Business Development
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Dec 2016 - Feb 2018
Maintain and build strong relationships with all our customers and suppliers, keeping them invigorated with new innovation, all the while providing superior customer service. Maintain and build strong relationships with all our customers and suppliers, keeping them invigorated with new innovation, all the while providing superior customer service.
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Duluth Trading Company
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Product Manager
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Jan 2015 - Dec 2016
Design and develop solution driven products that support the company’s overall goals by understanding product and customer requirements, analyzing trades’ panel insights, and studying market trends. Partner with internal and external resources to sharpen product marketing strategy and lay out the road map to marketplace. Category responsibilities include; men’s footwear, luggage, accessories, and hard goods.
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Business Manager
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May 2014 - Jan 2015
Develop and implement business plans and merchandising strategies for men's hard goods, accessories, footwear, and luggage that support category sales goals.Organize and coordinate operations with vendors and suppliers to maintain relationships in ways that ensure long term partnerships and maximum productivity. Gather, analyze, and interpret external and internal data and write reports identifying business trends, opportunities, and assess company performance against objectives.
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Hunting Product Development Specialist
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Jan 2008 - May 2014
Developed and implemented the overall merchandising, sourcing, and product development efforts for the hunting and sporting gift categories. Responsibilities included product development for upland hunting focused technical outerwear, luggage, apparel, footwear, and hard goods. Analyze data to determine seasonal assortments for catalog, retail, and wholesale partners. Built catalog frame work to reflect product flow, square inch metrics, and storytelling. Collaborated with internal and external partners to define; marketing campaigns, national advertising messages, and long term category development strategies. Show less
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Regional Business Manager
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Aug 2007 - Dec 2008
Managed international and big box store wholesale accounts. Sales territory included South America, Central America, Iceland, and Japan. Responsibilities included maintaining and growing existing dealer base. Researching new accounts and following up on sales leads to achieve yearly sales goals.Lead effort with third party logistic coordinators for maximum savings on shipping and export costs.
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Linckia LLC
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Manufacturing
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Project Team Lead
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2007 - 2007
Acquired the licensing agreement for apparel, tools, and accessories form an established brand to become a new high volume vendor. Oversaw all product design, sourcing, distribution, and marketing for a startup business. Interfaced with parent brand on proposed assortment and price points. Engaged existing distribution network to create sales plans, point of purchases, and incentive programs. Acquired the licensing agreement for apparel, tools, and accessories form an established brand to become a new high volume vendor. Oversaw all product design, sourcing, distribution, and marketing for a startup business. Interfaced with parent brand on proposed assortment and price points. Engaged existing distribution network to create sales plans, point of purchases, and incentive programs.
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Product Development Specialist
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2000 - 2007
Designed and developed products for Men’s and Outdoor categories over that time. Product and subcategory responsibilities in Men’s included; hats and head wear, belts and small leather goods, luggage, footwear, watches, optics, and hard goods. Product and subcategory responsibilities in Outdoor included; waders and wading shoes, technical outerwear, luggage, vests and chest packs, flies and fly tying, fishing hard goods and accessories, and optics. Designed and developed products for Men’s and Outdoor categories over that time. Product and subcategory responsibilities in Men’s included; hats and head wear, belts and small leather goods, luggage, footwear, watches, optics, and hard goods. Product and subcategory responsibilities in Outdoor included; waders and wading shoes, technical outerwear, luggage, vests and chest packs, flies and fly tying, fishing hard goods and accessories, and optics.
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Education
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University of Montana
Bachelor of Arts (B.A.), Cultural Anthropology