Experience

The Al Fresco's Group

• Vietnam
• Restaurants
• 1 - 100 Employee

• Marketing Consultant

  • Feb 2020 - Present

  Advising the company's marketing team and senior leadership on marketing strategy and tactics. Creating marketing campaigns and overseeing creative output from designers and copywriters. Creating photo, video and written content as required. Advising the company's marketing team and senior leadership on marketing strategy and tactics. Creating marketing campaigns and overseeing creative output from designers and copywriters. Creating photo, video and written content as required.



AsiaLIFE Media

• Saigon

• Editorial Director

  • Apr 2014 - Present

  Overseeing all of the editorial content for AsaiLIFE magazine and asialifemagazine.com, including news, feature articles, video and podcasts. The print edition of AsiaLIFE is published monthly in Vietnam, Cambodia and Thailand. The website also covers these territories and receives more than 50,000 unique visitors each month. Responsibilities also include developing editorial concepts, managing editorial staff and contributors, producing news and feature articles, producing video content and maintaining the website through the content management system. Show less



Forbes.com

• Saigon

• Contributor

  • Feb 2015 - Present

  Writing on business, culture and society in Vietnam for the US-based business publication’s website. Writing on business, culture and society in Vietnam for the US-based business publication’s website.



WMC Group - Windsor Property Management Group Corporation

• Vietnam
• Hospitality
• 1 - 100 Employee

• Copywriter

  • Mar 2017 - Present

  Write and edit all English-language copy for WMC Group, including for their portfolio of hotels and restaurants on all platforms. This includes (but not limited to) web copy, press releases, PR articles, advertising copy and social media posts. Write and edit all English-language copy for WMC Group, including for their portfolio of hotels and restaurants on all platforms. This includes (but not limited to) web copy, press releases, PR articles, advertising copy and social media posts.



Summa Education

• United States
• Education Management
• 1 - 100 Employee

• Marketing Consultant

  • Mar 2015 - Mar 2016

  Providing marketing and communications advice for specialised SAT preparation institution. Included creating marketing strategies and plans, creating and directing content across offline, online and social media platforms. Providing marketing and communications advice for specialised SAT preparation institution. Included creating marketing strategies and plans, creating and directing content across offline, online and social media platforms.



RMIT University Vietnam

• Vietnam
• Education Administration Programs
• 700 & Above Employee

• Deputy Director, Marketing and Communications

  • Jul 2012 - Aug 2013

  Directly managing a portfolio including the University’s corporate communications, major events and alumni relations. Corporate communications included responsibility for internal and external communications materials including website, press releases, social media channels, staff and student communications, media relations, crisis management and provision of general communications advice to the President of RMIT Vietnam and other senior executives. Major events required leading a small team to plan and conduct the University’s major events such as Graduation ceremonies. Open Days, international academic conferences and annual staff and student events. Alumni relations required the development and maintenance of relationships with the University’s graduates. This included staging alumni events, producing a quarterly newsletter and maintaining dedicated alumni social media platforms on facebook and Linkedin. Show less



AsiaLIFE HCMC

• Saigon

• Managing Editor, AsiaLIFE Magazine

  • 2010 - Jul 2012

  Responsible for overseeing the production and publication of a monthly English-language magazine. Along with managing a small team and working to tight deadlines, also contributing several major articles and other editorial copy each month. Additional responsibilities include liaising with advertisers, the publishers, owners and other editors in the AsiaLIFE media group. Responsible for overseeing the production and publication of a monthly English-language magazine. Along with managing a small team and working to tight deadlines, also contributing several major articles and other editorial copy each month. Additional responsibilities include liaising with advertisers, the publishers, owners and other editors in the AsiaLIFE media group.



365Days Communications

• Saigon

• Public Relations Manager

  • 2010 - Jul 2012

  Designing and implementing public relations campaigns for a range of clients. Responsibilities include developing strategy, producing various materials from press releases to corporate collateral, and liaising with domestic and international news media. Clients included Pizza Hut Vietnam, International School HCMC, Saigon Sound System’s ‘Bob Dylan Live in Vietnam’ show, and Silicon Valley tech company LogiGear. Designing and implementing public relations campaigns for a range of clients. Responsibilities include developing strategy, producing various materials from press releases to corporate collateral, and liaising with domestic and international news media. Clients included Pizza Hut Vietnam, International School HCMC, Saigon Sound System’s ‘Bob Dylan Live in Vietnam’ show, and Silicon Valley tech company LogiGear.



Queensland Transport

• Brisbane Area, Australia

• Manager, Issues and Media Team

  • May 2006 - Nov 2009

  Leading the senior media and issues management unit to support Queensland’s Transport Minister and the 5000-strong department statewide. Managing the flow of information between the Minister’s office and the department, with a key focus on devising strategy and ensuring the team’s output was of a high quality and delivered promptly. Providing strategic advice to the department’s senior management and Ministerial staff. Responsible for coordinating crisis communications during major incidents. Leading the senior media and issues management unit to support Queensland’s Transport Minister and the 5000-strong department statewide. Managing the flow of information between the Minister’s office and the department, with a key focus on devising strategy and ensuring the team’s output was of a high quality and delivered promptly. Providing strategic advice to the department’s senior management and Ministerial staff. Responsible for coordinating crisis communications during major incidents.



Queensland Police Service

• Brisbane, Australia

• Media Liaison Officer

  • Feb 2005 - May 2006

  Acted as a liaison with media outlets on behalf of the QPS, preparing media materials such as media releases, speeches and media inquiry responses for publication, and providing advice on media and public affairs issues. Additional duties included providing crisis communications advice, media management at incident scenes, coordination of marketing and communications projects and providing training on media management and performance for QPS employees. Acted as a liaison with media outlets on behalf of the QPS, preparing media materials such as media releases, speeches and media inquiry responses for publication, and providing advice on media and public affairs issues. Additional duties included providing crisis communications advice, media management at incident scenes, coordination of marketing and communications projects and providing training on media management and performance for QPS employees.



The Sunday Mail

• Brisbane, Australia

• Journalist

  • Feb 2004 - Jan 2005

  General news reporter; responsible for generating and writing own stories in addition to those assigned by the chief of staff. General news reporter; responsible for generating and writing own stories in addition to those assigned by the chief of staff.



Beijing Review Magazine

• Beijing City, China

• Columnist

  • Jul 2003 - Feb 2004

  Contributed a regular column for one of China’s most highly regarded news and business magazines, which is published in seven languages and distributed globally. Contributed a regular column for one of China’s most highly regarded news and business magazines, which is published in seven languages and distributed globally.



China Central Television International

• Beijing City, China

• Producer

  • Mar 2003 - Feb 2004

  Working in the newsroom of the internationally broadcast English language channel of China’s state television network. Editorial duties included writing and editing copy for news and current affairs broadcasts, updating content for 30 minute news broadcast every two hours, writing anchor links, intros, and sign offs and providing voice overs for news packages. Working in the newsroom of the internationally broadcast English language channel of China’s state television network. Editorial duties included writing and editing copy for news and current affairs broadcasts, updating content for 30 minute news broadcast every two hours, writing anchor links, intros, and sign offs and providing voice overs for news packages.



21st Century Weekly

• Beijing City, China

• Associate Editor

  • Nov 2002 - Feb 2003

  Part of the editorial staff producing a weekly newspaper, which is one of the China Daily group of publications, aimed at the 18 to 30-year-old demographic. Editorial duties included selecting and editing copy to length and style requirements, writing headlines and captions, contributing editorial copy and working with other editors to determine editorial direction of the publication. Part of the editorial staff producing a weekly newspaper, which is one of the China Daily group of publications, aimed at the 18 to 30-year-old demographic. Editorial duties included selecting and editing copy to length and style requirements, writing headlines and captions, contributing editorial copy and working with other editors to determine editorial direction of the publication.