Experience

Casual Precision, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• CEO/Founder

  • Oct 2015 - Present

  Working with agencies to facilitate their radio media buying in an efficient and effective manner. Hire, train and mold current/new staff in negotiating, media strategy and planning while implementing new operational procedures to ensure success can be maintained once project is complete. Working with clients direct as a consultant or a buyer. Providing innovative strategic thinking in television and radio media planning. Focusing on transparency and honesty to align the interest of the client to the purchased media. Combining general market branding experience with direct response experience to provide clients with true marketing and media services that achieve maximum efficiency, meet the client's KPI, while building and maintaining strong brand presence. Knowing that the strongest and best negotiated media is driving their accountable marketing dollars: No hidden fees, No additional margins, just media in its purest form. Show less



American Target Network

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Vice President of Radio Affiliate Sales

  • Jan 2014 - Oct 2015

  Was responsible for creating Unwired Radio Networks and building the internal radio buying infrastructure. Including successfully identifying, negotiating and implementing new media software and putting in place new operation and structural procedures to maximize strengths and efficiencies. Oversaw the implementation of new employees to take over all duties and continue with the growth and success that had come to be expected with ATN Radio. Oversaw all aspects of client growth within the Radio platform. Radio grew from virtually non existing to over 5MM in media billings with in the first 18 months. Ran multiple different verticals including General Market and Direct Response clients. Facilitated the planning and optimization of all clients obtaining the most efficient ROI possible wether that was on a GRP, CPM or CPL basis. Achieved this by identifying key performing markets/stations/formats thorough client data or attribution data. Show less



BMG360

• United States
• Advertising Services
• 100 - 200 Employee

• Media Director/Business Development

  • Nov 2011 - Jan 2014

  Was responsible for building the Internal Media Buying Department, taking the internal buying from $3.5MM to over $10MM in bookings within 16 months. Managed a team of 3 media buyers and 3 media assistants, as well as handled all media planning for direct response and branding clients. Oversaw all aspects of major accounts while negotiating all major endorsement deals with various networks. Grew one of the major clients from an initial commitment of $490K to $1.2M during 2013 campaign. Directed, Planned and optimized media for most effective ROI for clients. Using sales data (retail, web and call center) to optimize through cross media attribution. Sold 23 new business tests in 2012 equaling sales revenue of $500K+. Grew sales revenue in 2013 to over $1MM in revenue Successfully identified, negotiated, and implemented new media software and new analytical software. Show less



MediaWorx

• United States
• Advertising Services
• 1 - 100 Employee

• Operations Manager/Media Buyer

  • Sep 2004 - Nov 2011

  Accountable for working with national media outlets across 50+ markets to plan and execute advertising media and marketing plans worth $4M on average (clients: SoBe Beverages, Lipton Original Iced Tea, Franks RedHot Hot Sauce, Mike and Ike Candies, Hot Tamales Candies, Schick Razors, Fisher Boy Fish Sticks, French’s French Fried Onions, Potato Sticks, Lysol, Air Wick, Colgate, etc.). Develop, implement, and execute client promotional, social, and grassroots marketing campaigns, as well as negotiates media buys and each market to specific campaign and client budgets. Fully recap all aspect of clients advertising media campaigns and promotional campaigns. Show less



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing/ Promotions Director

  • Aug 2003 - Sep 2004

  Monitored all aspects of the radio stations pertaining to marketing and promotions. Led the marketing and promotions team with development of Bridal Fair 2004 which attracted 2,500 attendees (wrote all press releases and handled all appropriate licenses and placement of all clients). Conducted market research that captured data on target market demographics, competitor initiatives, and industry trends (used research to revamp direct mail campaign strategy for the Spring 2004 book). Developed all marketing plans in preparation of the Fall 2003 book, Spring 2004 book, Summer 2004 book, and Fall 2004 book.Coordinated major radio station events, including Stuff-A-Bus 2003, Caravan of Carriages 2003, $1.01 Gas Promotion and Swap Meet. Show less

• Assistant Promotion Director - Radio 104 WMRQ | Intern Coordinator - WMRQ, WKSS, WHCN, WPOP, WWYZ

  • Oct 2001 - Sep 2003

  Assisted the Promotion Director with developing Radio 104 fest 2003 which attracted 25,000 attendees and had 25 national and local bands. Assisted in writing press releases, location of clients, rider requirements for bands, and scheduling hotel and air accommodations.Scheduled part-time employees, maintained the part-timer budget, and scheduled and recruited interns for all 5 radio stations in Hartford Clear Channel Cluster. Managed all daily activities, including winner sheets, liners, and scheduling promos and on-air giveaways. Assisted in organizing major Radio Station Events including, Bubba’s first visit, all of the 5 Bands for 5 bucks concerts, and Bubba’s Farwell Tour. Show less