Bret Lasky
Director of Creative Content and Distribution at Group 1001- Claim this Profile
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Experience
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Group 1001
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United States
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Insurance
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200 - 300 Employee
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Director of Creative Content and Distribution
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Nov 2022 - Present
Responsible for running the social media channels for the Group 1001 holding company and the brand, Gainbridge. Also, lead all creative marketing initiatives on the sponsorship team.
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PGA TOUR
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United States
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Spectator Sports
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700 & Above Employee
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Lead, KFT & PGA TOUR Champions
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Oct 2020 - Nov 2022
Led the social media efforts for PGA TOUR Champions. Grew the social media from a small channel to over 350,000 on Instagram and to over 110,000 followers on Twitter. Also started and built a Tik Tok account with over 100,000 followers.
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Senior Producer
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Aug 2018 - Oct 2020
Ponte Vedra Beach, Florida
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Ladies Professional Golf Association (LPGA)
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United States
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Spectator Sports
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300 - 400 Employee
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Manager, Digital Content
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Nov 2017 - Aug 2018
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Senior Coordinator, Symetra Tour Media
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Feb 2014 - Aug 2018
Daytona Beach, Florida Area In my first year at the LPGA, helped the Symetra Tour generate a media value of $4.3 million, an all-time high for a 35-year old Tour. We also earned over 2,500 media placements during the year - which was also an all-time high. In 2015, the Symetra Tour's media value grew to $13 million, an all-time high. The Tour's twitter feed grew by 42.9% while the Instagram feed grew by 52.3%.
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Manager, Symetra Tour Strategic Media Partnerships
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Jun 2016 - Oct 2017
Daytona Beach, Florida Area
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University of Maryland Eastern Shore
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Higher Education
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700 & Above Employee
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Director of Broadcasting
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Nov 2010 - 2013
Princess Anne, Maryland I broadcast all home and road basketball games for UMES (Division 1, MEAC).
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Delmarva Shorebirds
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United States
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Spectator Sports
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1 - 100 Employee
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Director of Broadcasting and Graphic Design
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Jan 2009 - 2013
I am the play-by-play broadcaster for all home/road games. I also design all team publications including: pocket schedule, group brochure and each issue of our Play Ball magazine. I also update and maintain the Shorebirds website. In addition, I serve as the Media Relations Department. I write all team press releases and game recaps for local, regional and national media outlets. I also coordinate all interview requests for players and coaches.
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ISP Sports
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Spectator Sports
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Network Studio Host
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Sep 2008 - Mar 2009
I served as the studio host for the pregame, halftime and postgame shows for UNLV football and basketball. Also filled in as the studio host for South Florida football and basketball.
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Myrtle Beach Pelicans
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United States
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Spectator Sports
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1 - 100 Employee
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Assistant Director of Broadcasting and Communications
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Jan 2008 - Sep 2008
I was responsible for broadcasting the middle three innings during all home games and assisting with game recaps, press releases, website content and more.
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Education
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University of Maryland
B.A., Journalism -
University of Maryland
Journalism, Journalism