Bret Lasky

Director of Creative Content and Distribution at Group 1001
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Location
Atlantic Beach, Florida, United States, US

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Experience

    • United States
    • Insurance
    • 200 - 300 Employee
    • Director of Creative Content and Distribution
      • Nov 2022 - Present

      Responsible for running the social media channels for the Group 1001 holding company and the brand, Gainbridge. Also, lead all creative marketing initiatives on the sponsorship team.

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Lead, KFT & PGA TOUR Champions
      • Oct 2020 - Nov 2022

      Led the social media efforts for PGA TOUR Champions. Grew the social media from a small channel to over 350,000 on Instagram and to over 110,000 followers on Twitter. Also started and built a Tik Tok account with over 100,000 followers.

    • Senior Producer
      • Aug 2018 - Oct 2020

      Ponte Vedra Beach, Florida

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Manager, Digital Content
      • Nov 2017 - Aug 2018

    • Senior Coordinator, Symetra Tour Media
      • Feb 2014 - Aug 2018

      Daytona Beach, Florida Area In my first year at the LPGA, helped the Symetra Tour generate a media value of $4.3 million, an all-time high for a 35-year old Tour. We also earned over 2,500 media placements during the year - which was also an all-time high. In 2015, the Symetra Tour's media value grew to $13 million, an all-time high. The Tour's twitter feed grew by 42.9% while the Instagram feed grew by 52.3%.

    • Manager, Symetra Tour Strategic Media Partnerships
      • Jun 2016 - Oct 2017

      Daytona Beach, Florida Area

    • Higher Education
    • 700 & Above Employee
    • Director of Broadcasting
      • Nov 2010 - 2013

      Princess Anne, Maryland I broadcast all home and road basketball games for UMES (Division 1, MEAC).

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director of Broadcasting and Graphic Design
      • Jan 2009 - 2013

      I am the play-by-play broadcaster for all home/road games. I also design all team publications including: pocket schedule, group brochure and each issue of our Play Ball magazine. I also update and maintain the Shorebirds website. In addition, I serve as the Media Relations Department. I write all team press releases and game recaps for local, regional and national media outlets. I also coordinate all interview requests for players and coaches.

    • Spectator Sports
    • Network Studio Host
      • Sep 2008 - Mar 2009

      I served as the studio host for the pregame, halftime and postgame shows for UNLV football and basketball. Also filled in as the studio host for South Florida football and basketball.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Assistant Director of Broadcasting and Communications
      • Jan 2008 - Sep 2008

      I was responsible for broadcasting the middle three innings during all home games and assisting with game recaps, press releases, website content and more.

Education

  • University of Maryland
    B.A., Journalism
    2003 - 2007
  • University of Maryland
    Journalism, Journalism

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