Director of Marketing Operations

• Dec 2018 - Present

Director of Marketing for national super-distributor of imaging supplies, office products, and marketing solutions. Lead the rebranding of national distributors of Carolina Wholesale, Arlington Industries, and Digitek to the single-branded ARLINGTON in 2019. Responsible for marketing plan, maintaining corporate vision, and collaboration with vendor partner marketing programs. Develop creative elements of advertising campaigns, product branding, and company value-add solutions. Drive increased growth and brand awareness through digital marketing, direct mail, and media methods. Responsible for leading and managing creative development and production of corporate advertising including... - Direct mail & digital flyers - Direct mail & digital catalogs - Email/Outbound digital marketing - Web content & development - Inbound digital marketing - SEO - Trade show events - Media, trade publications & online advertising - Webinars - Dealer & vendor training events - Internal & external incentive programs - Video marketing - Dealer marketing programs & solutions - Social media - Media relations Responsible for various marketing/advertising departments & marketing plan for distribution management of the Carolina Wholesale Group branded distribution entities globally. www.arli.com Show less

Marketing Support

• Nov 2018 - Present

Through Supplies Wholesalers parent company, CWG International, lead team of marketing and advertising professionals who support the Supplies Wholesalers branding and marketing efforts beginning in June 2022. Through Supplies Wholesalers parent company, CWG International, lead team of marketing and advertising professionals who support the Supplies Wholesalers branding and marketing efforts beginning in June 2022.

Marketing Support Specialist

• Nov 2018 - Present

Through ITC parent company, CWG International, lead team of marketing and advertising professionals who support the ITC branding and marketing efforts beginning in February 2023. Through ITC parent company, CWG International, lead team of marketing and advertising professionals who support the ITC branding and marketing efforts beginning in February 2023.

Marketing Director

• Mar 2005 - Nov 2018

Director of all marketing aspects of nation-wide distributor of imaging equipment, imaging supplies, and office products. Maintain vendor relationships, marketing plan, and develop creative elements of advertising campaigns for multi-branded corporate identities. Team leader involved in implementation of multiple company websites, ERP, and CRM solutions in addition to continued development and enhancement e-mail marketing programs. Developed branding for private-label merchandise and subsequent product launches and campaigns.Responsible for leading and managing creative development and production of corporate advertising including... - Direct mail & digital flyers - Direct mail & digital catalog - Email marketing - Web content & development - Online SEO - Trade show events - Trade publications & online advertising - Webinars - Dealer & vendor training events - Internal & external incentive programs - Social media - Media relationsResponsible for CWG marketing/advertising departments & marketing plan for Carolina Wholesale Group branded distribution entities globally (including Arlington Industries, Carolina Wholesale, and Digitek.)www.cwholesale.com Show less

Systems Integration Manager - Online Marketing

• Jun 1998 - Mar 2005

Manager of corporate IT infrastructure and ERP system upgrades through Y2K conversion and post-conversion systems integrations. Facilitated relationships with VAR and vendor software providers, managed ERP updates and maintenance on daily basis. Supported report writing across multiple departments and implementation of vendor-authored custom modifications. Position required strong understanding of all aspects of business structure and inventory management. Designed and managed corporate website and creation of seasonal reseller rewards promotions. Show less

Office Manager - Marketing

• Nov 1995 - Jan 1998

Managed business of 40+ employees of mail order catalog company specializing in sale of handheld calculators and mobile computing products. Responsibilies as Office Manager included... - Managing sale/customer service call center, accounting, purchasing, and accounting departments - Hiring and review of employees - Maintaining vendor relationships (Hewlett Packard, Texas Instruments, Casio, etc.) - Managed corporate ERP system - Catalog production - Promotion and advertising (newspaper, trade publications, radio) - Tradeshows - Inventory management - Managed development of company’s first website www.educalc.com Show less

Purchasing Manager - Marketing

• Aug 1992 - Nov 1995