Experience

Allegro Pediatrics

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Business Development Specialist

  • Jun 2019 - Present

  • Optimize Allegro’s digital footprint by maintaining, developing, and managing search and social media strategies• Analyze reporting to identify new opportunities and measure success and ROI• Seek out new opportunities for online advertising and develop new marketing campaigns inan effort to drive patient growth• Manage community outreach through events and sponsorships that align with marketing andbusiness development strategies

• Marketing and Communications Specialist

  • Jan 2015 - Present

  • Assisting with the business plan of branding, advertising, and marketing of Allegro Pediatrics, increasing brand awareness and customer growth. • Setup, execute, and maintain all search and social media platforms, including but not limited to the following; Facebook, Adwords, Twitter, Yelp, and YouTube. • Responsible for managing all elements of paid search campaigns including campaign planning, implementation, budget management, and optimization.• Continuous analysis of paid search campaigns to identify opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, and landing pages.• Generate monthly, quarterly, and yearly reports from Google Analytics on the health of the website and paid campaigns. Show less

• Communication Specialist

  • Feb 2014 - Jan 2015

  • Assisted in designing and documenting communication workflows and policies for an entire new department. •Collaborated design work and logo prototypes along with executing the logistics behind the rebranding from Pediatric Associates to Allegro Pediatrics. •Crafted marketing and e-marketing materials on a range of projects, for brochures and advertisements; ensuring consistent marketing in brand language and for promotional brands.•Helped with the creation and implementation of several marketing campaigns which included email, print, digital, event, and social media. Show less



Pediatric Associates, Inc.

• Medical Practices
• 100 - 200 Employee

• Medical Records Coordinator

  • May 2013 - Jan 2014

  • Managed complex data within multiple systems. • Ensured quality of hospital correspondence and medical records. • Accurately organized patient charts, lab results, and x-rays. • Provided prompt support to physicians, nurses, and medical assistants. • Effectively demonstrated the following capabilities: communication of goals, facilitation of patient calls, problem-solving, decision making, resourcefulness, strategic thinking and innovation. • Explained/articulated complex and progressive best practices in team meetings. Show less



Pediatric Associates, Inc.

• Medical Practices
• 100 - 200 Employee

• Medical Records Assistant

  • Jan 2012 - Jan 2013