Brent Listner
Director of Marketing at Pzizz- Claim this Profile
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Topline Score
Bio
Matthew Engelson
Simply put, Brent is a SEM expert. Brent's attention to detail allows him to optimize any SEM campaign. He is able to provide every insight to a SEM campaign in plain and simple language that any executive can understand. Brent is always punctual and available to explain any questions or concerns. Most importantly, Brent will make sure you are getting the highest possible ROI for your SEM campaign.
Matthew Engelson
Simply put, Brent is a SEM expert. Brent's attention to detail allows him to optimize any SEM campaign. He is able to provide every insight to a SEM campaign in plain and simple language that any executive can understand. Brent is always punctual and available to explain any questions or concerns. Most importantly, Brent will make sure you are getting the highest possible ROI for your SEM campaign.
Matthew Engelson
Simply put, Brent is a SEM expert. Brent's attention to detail allows him to optimize any SEM campaign. He is able to provide every insight to a SEM campaign in plain and simple language that any executive can understand. Brent is always punctual and available to explain any questions or concerns. Most importantly, Brent will make sure you are getting the highest possible ROI for your SEM campaign.
Matthew Engelson
Simply put, Brent is a SEM expert. Brent's attention to detail allows him to optimize any SEM campaign. He is able to provide every insight to a SEM campaign in plain and simple language that any executive can understand. Brent is always punctual and available to explain any questions or concerns. Most importantly, Brent will make sure you are getting the highest possible ROI for your SEM campaign.
Credentials
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Certified Customer Acquisition Specialist
DigitalMarketerNov, 2017- Oct, 2024 -
AdWords Certified
Google -
Analytics Certified
Google -
Bing Ads Accredited Professional
Microsoft -
Mobile Advertising Certified
Google -
Shopping Advertising Certified
Google -
Video Advertising Certified
Google
Experience
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Pzizz
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Director of Marketing
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Feb 2018 - Present
• Launched and managed Google Ads, Facebook Ads, Twitter Ads, Spotify Ads, Reddit Ads, and various affiliate ad initiatives. • Tracked performance in AppsFlyer, Firebase, iTunes Connect, Google Play Console, Amplitude, and Appfigures. • Performed ASO research and recommended title, subtitle, and keyword improvements to increase mobile and tablet rankings. • Developed partnerships with corporations and influencers utilizing promo codes and discounts. • Launched and managed Google Ads, Facebook Ads, Twitter Ads, Spotify Ads, Reddit Ads, and various affiliate ad initiatives. • Tracked performance in AppsFlyer, Firebase, iTunes Connect, Google Play Console, Amplitude, and Appfigures. • Performed ASO research and recommended title, subtitle, and keyword improvements to increase mobile and tablet rankings. • Developed partnerships with corporations and influencers utilizing promo codes and discounts.
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Stratiform Marketing, LLC
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Advertising Services
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Paid Search Marketing Manager
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Oct 2014 - Present
• Created and managed entire online presence. • Developed and designed company website. • Audited existing client accounts for mismanaged spend and mistakes. • Performed prospective PPC spend and traffic analysis for on-boarding clients. • Planned paid search strategy. • Managed paid search efforts for clients on Google AdWords, Bing Ads, YouTube Video Ads and Facebook Ads. • Created and managed entire online presence. • Developed and designed company website. • Audited existing client accounts for mismanaged spend and mistakes. • Performed prospective PPC spend and traffic analysis for on-boarding clients. • Planned paid search strategy. • Managed paid search efforts for clients on Google AdWords, Bing Ads, YouTube Video Ads and Facebook Ads.
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EZ Landlord Forms
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Real Estate
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Paid Search Marketing Contractor
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Jan 2016 - 2020
• Optimized campaigns to grow ROI by over 200% year-over-year. • Managed over 40,000 monthly clicks without the use of bid management tools. • Restructured campaigns by time zone and dayparted converting hours. • Improved remarketing and introduced new remarketing strategies using existing customer database. • Analyzed and created reports for AdWords, Bing Ads, and e-mail marketing campaigns. • Optimized campaigns to grow ROI by over 200% year-over-year. • Managed over 40,000 monthly clicks without the use of bid management tools. • Restructured campaigns by time zone and dayparted converting hours. • Improved remarketing and introduced new remarketing strategies using existing customer database. • Analyzed and created reports for AdWords, Bing Ads, and e-mail marketing campaigns.
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D4 Creative Group
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Advertising Services
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1 - 100 Employee
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Paid Search Marketing Contractor
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Oct 2014 - Oct 2017
• Participated in weekly meetings with clients for reporting and strategic efforts. • Restructured ad groups, keywords, and landing pages to align with search queries. • Conducted analytical review of ad placements to improve performance. • Established dayparting schedule to optimize bids to match times when users are most likely to convert. • Managed Facebook Ads campaigns for posts engagement, page likes, and website clicks. • Participated in weekly meetings with clients for reporting and strategic efforts. • Restructured ad groups, keywords, and landing pages to align with search queries. • Conducted analytical review of ad placements to improve performance. • Established dayparting schedule to optimize bids to match times when users are most likely to convert. • Managed Facebook Ads campaigns for posts engagement, page likes, and website clicks.
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FourFront LLC
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United States
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IT Services and IT Consulting
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PPC Associate
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Mar 2014 - Sep 2014
• Optimized ad scheduling and bidding to drive clicks and conversions. • Wrote ad copy; tested ads and landing pages with A/B testing. • Performed keyword research analysis to remove negatives and add high-performing keywords to improve Quality Score. • Monitored and analyzed campaigns daily, reporting on them weekly and monthly. • Conducted in-depth geographical performance analysis and created maps in ArcGIS for reports. • Optimized ad scheduling and bidding to drive clicks and conversions. • Wrote ad copy; tested ads and landing pages with A/B testing. • Performed keyword research analysis to remove negatives and add high-performing keywords to improve Quality Score. • Monitored and analyzed campaigns daily, reporting on them weekly and monthly. • Conducted in-depth geographical performance analysis and created maps in ArcGIS for reports.
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Education
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2009 - 2011
Temple University
Master's Degree, Environmental Health -
2001 - 2006
Penn State University
Bachelor's Degree, Meteorology
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