Brent Harwood

Paid Digital Marketing Lead Generation Specialist at ArachnidWorks, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Frederick, Maryland, United States, US

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Credentials

  • HubSpot Inbound Certification
    HubSpot Academy
    Apr, 2021
    - Nov, 2024
  • HubSpot Social Media Certification
    HubSpot Academy
    Feb, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
  • Google Ads Search Certification
    Google
  • Google Analytics Certification
    Google
  • Microsoft Office Specialist Master Certification (MOS)
    Microsoft

Experience

  • ArachnidWorks
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Paid Digital Marketing Lead Generation Specialist
      • Aug 2019 - Present

      • Manages the creation, budgeting, and optimization of campaign budgets over $20,000 and overall monthly totals over $80,000 in Google Ads (Search, Display, YouTube), Snapchat, Meta (Facebook/Instagram), LinkedIn, Spotify, and TikTok • Facilitates and optimizes tracking with Google Tag Manager and platform specific pixels • Creates custom reports and presents to clients and stakeholders • Develops and monitors lead generation/customer funnel optimization campaigns • Assists with SEO best practices and optimizing client websites to meet Google’s newest algorithm updates • Collaborates with agency team members and clients to meet key performance indicators • Responds to client requests and inquiries in a timely manner • Ensures inclusion and representation of target audiences in advertising imagery and content • Supervises, trains, and manages one subordinate Show less

  • DICK'S Sporting Goods
    • United States
    • Retail
    • 700 & Above Employee
    • Sales Lead and Department Manager
      • Dec 2018 - Aug 2019

      • Assist with supervision and management of a department consisting of several employees• Create, organize, and manage projects in a timely fashion• Effectively manage an inventory of thousands of products including merchandising and pricing• Clearly communicate assignments, company objectives, and provide on-floor training for associates• Demonstrate the ability to interact with customers to show passion, knowledge, and dedication• Promote warranty sales, loyalty program, credit cards, and other seasonal promotions Show less

    • Footwear Specialist
      • Oct 2014 - Aug 2019

      • Operate in a customer service-based environment while providing knowledge of the latest shoe trends• Execute sales and operate a cash register with precision and the upmost accuracy • Communicate with team members, managers, and patrons to ensure a successful shift

  • Hood College
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Admission Intern
      • Aug 2017 - Dec 2017

      • Assisted with event preparation such as making folders, name tags, and confirming registration for over hundreds of prospective students and families • Maintained current knowledge of new advancements and improvements that are being implemented • Served as first point of contact with phone calls, front desk attendance, and direction of students to counselors • Translated surveys into data entries using Microsoft Excel • Assisted with event preparation such as making folders, name tags, and confirming registration for over hundreds of prospective students and families • Maintained current knowledge of new advancements and improvements that are being implemented • Served as first point of contact with phone calls, front desk attendance, and direction of students to counselors • Translated surveys into data entries using Microsoft Excel

  • Frederick Community College
    • United States
    • Higher Education
    • 400 - 500 Employee
    • Frederick Community College Admissions Ambassador
      • Aug 2014 - May 2016

      • Represented FCC by assisting at events and volunteer opportunities • Greeted and lead visitors on tours of the campus • Represented FCC by assisting at events and volunteer opportunities • Greeted and lead visitors on tours of the campus

Education

  • Hood College
    Bachelor’s Degree, Business Administration, Concentrations in Marketing and Applied Economics
    2016 - 2018
  • Frederick Community College
    Associate of Arts (A.A.)
    2014 - 2016

Community

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