Brent Bearden
Brand Director at Kaenon- Claim this Profile
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Bio
Joe Freitag
I had the pleasure of working with Brent for close to nine years. Brent is a dedicated employee, extremely hard worker, and brings an energy of positivity and enthusiasm to every project that he tackles. In addition to his willingness to give every project his all, he continuously brings new ideas to the table and possesses the drive to take those ideas from concept to execution to measuring results. Above all, Brent’s natural ability to build trust and establish strong relationships with those he works with, both internal and external, brought immense value to our organization. I give Brent my highest recommendation, he is a hard-working team player and would be an asset to any organization.
Bill Byrne
Brent had many of the same characteristics that any PR firm or consultant would look for in a client (and I don't just mean paying on time). His ability to adapt and learn, with a smile, along with his dedication to a job well done, makes him a great asset to any team. The best public relations practitioners / client relationships are partnerships, not vendor/client. There is a difference. Brent knew what he wanted to make happen at Arnette, but he also was open to feedback, suggestions and alternative ways of looking at things. He understood the media climate is constantly changing and we could tell he looked at us as a partner vs. just another vendor.
Joe Freitag
I had the pleasure of working with Brent for close to nine years. Brent is a dedicated employee, extremely hard worker, and brings an energy of positivity and enthusiasm to every project that he tackles. In addition to his willingness to give every project his all, he continuously brings new ideas to the table and possesses the drive to take those ideas from concept to execution to measuring results. Above all, Brent’s natural ability to build trust and establish strong relationships with those he works with, both internal and external, brought immense value to our organization. I give Brent my highest recommendation, he is a hard-working team player and would be an asset to any organization.
Bill Byrne
Brent had many of the same characteristics that any PR firm or consultant would look for in a client (and I don't just mean paying on time). His ability to adapt and learn, with a smile, along with his dedication to a job well done, makes him a great asset to any team. The best public relations practitioners / client relationships are partnerships, not vendor/client. There is a difference. Brent knew what he wanted to make happen at Arnette, but he also was open to feedback, suggestions and alternative ways of looking at things. He understood the media climate is constantly changing and we could tell he looked at us as a partner vs. just another vendor.
Joe Freitag
I had the pleasure of working with Brent for close to nine years. Brent is a dedicated employee, extremely hard worker, and brings an energy of positivity and enthusiasm to every project that he tackles. In addition to his willingness to give every project his all, he continuously brings new ideas to the table and possesses the drive to take those ideas from concept to execution to measuring results. Above all, Brent’s natural ability to build trust and establish strong relationships with those he works with, both internal and external, brought immense value to our organization. I give Brent my highest recommendation, he is a hard-working team player and would be an asset to any organization.
Bill Byrne
Brent had many of the same characteristics that any PR firm or consultant would look for in a client (and I don't just mean paying on time). His ability to adapt and learn, with a smile, along with his dedication to a job well done, makes him a great asset to any team. The best public relations practitioners / client relationships are partnerships, not vendor/client. There is a difference. Brent knew what he wanted to make happen at Arnette, but he also was open to feedback, suggestions and alternative ways of looking at things. He understood the media climate is constantly changing and we could tell he looked at us as a partner vs. just another vendor.
Joe Freitag
I had the pleasure of working with Brent for close to nine years. Brent is a dedicated employee, extremely hard worker, and brings an energy of positivity and enthusiasm to every project that he tackles. In addition to his willingness to give every project his all, he continuously brings new ideas to the table and possesses the drive to take those ideas from concept to execution to measuring results. Above all, Brent’s natural ability to build trust and establish strong relationships with those he works with, both internal and external, brought immense value to our organization. I give Brent my highest recommendation, he is a hard-working team player and would be an asset to any organization.
Bill Byrne
Brent had many of the same characteristics that any PR firm or consultant would look for in a client (and I don't just mean paying on time). His ability to adapt and learn, with a smile, along with his dedication to a job well done, makes him a great asset to any team. The best public relations practitioners / client relationships are partnerships, not vendor/client. There is a difference. Brent knew what he wanted to make happen at Arnette, but he also was open to feedback, suggestions and alternative ways of looking at things. He understood the media climate is constantly changing and we could tell he looked at us as a partner vs. just another vendor.
Experience
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Kaenon
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United States
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Manufacturing
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1 - 100 Employee
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Brand Director
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Feb 2021 - Present
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Sales and Marketing Manager
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Feb 2019 - Present
Oversee and manage all domestic sales of Kaenon for the greater US.Manage all athlete relations, compensation, incentives, and contracts.Create and execute content creation to drive sales to Kaenon.com and retail.Create sales programs that resonate with retailers to drive sell-thru.Handle all sales training for domestic sales force and create in-store clinic format for our sales team.Oversee social media.
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Marketing Manager
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Nov 2015 - Present
Created and executed new Kaenon displays for 2017Created and executed new Kaenon Tradeshow BoothDeveloped Training kit/tools for sales forceContent Creation for DTC and retailGrew Instagram following by 137%Managed Creative Agency
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Social Media Manager
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Aug 2015 - Present
Doubled Instagram following with no financial budget. Brought brand and authenticity to consumer
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Alternative Marketing Manager
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Jun 2013 - Feb 2015
Accomplished marketing and sales professional with over 16 years experience working with retailers, sales teams, ambassadors and agencies building high-impact programs that build awareness and drive sell through. Strong focus on building and maintaining long-term relationships with retailers forged on trust, reliability, respect and dedication. Proven ability to manage difficult situations and understanding the needs of business partners and clients to exceed goals. Educated retail employees to elevate sales by an average of 55% Managed an outside creative agency; developed training tools, POP, and advertising campaigns for global regions Led the strategy and execution of all retail tours Responsible for communication between the sales and marketing team to help drive point of purchase Main point of contact for retailer relations Budget controller for all core retail events Managed all in-store branding for accounts Managed tradeshow booth execution Developed merchandising strategy for sales team Developed creative briefs for new displays and POP Show less
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Arnette Eyewear/ Oakley
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Encinitas, CA
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Sports Marketing Specialist
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Jan 2011 - May 2013
Managed the surf, skate, snow, wakeboard and MX athletes. Created the Cash Pot Surf Series that had eight stops in North America, that was connected with local retailers. I also created short videos in surf and skate called "Multiple Personality Disorder" that got over 500,000 views globally. Created annual event tours throughout North America while organizing partnerships with local retailers Managed yearly sports marketing budget exceeding one million dollars Managed schedule and travel arrangements for athletes, photo shoots and retail tours Developed the Cash Pot Surf Series, growing it to multiple regions, 30% competitor growth each year Created web video episodes that had over 500k views globally Planned and managed the launch of the new Snow and MX team Developed marketing strategy that put Arnette on Transworld Business exposure meter for the first time Show less
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Luxottica
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Italy
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Luxury Goods & Jewelry
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700 & Above Employee
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Team and Events Coordinator
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Nov 2007 - Apr 2010
Curated all product boxes for team athletes Scheduled and picked up athletes for photo shoots Organized events during tradeshow season Organized trade show schedule Curated all product boxes for team athletes Scheduled and picked up athletes for photo shoots Organized events during tradeshow season Organized trade show schedule
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Surfside Sports
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United States
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Retail
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1 - 100 Employee
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Manager/Buyer
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Jul 1999 - Oct 2007
Manager and buyer of one of Southern California's most successful and iconic surf, skate, and snow shops. skate, and snow shops. Wetsuit and surfboard buyer Oversaw floor staff Doubled wetsuit sales due to in-store clinics with vendors Doubled surfboard sales due to in stores clinics with vendors Planned sales clinics with vendors to train staff on wetsuits and surfboards Manager and buyer of one of Southern California's most successful and iconic surf, skate, and snow shops. skate, and snow shops. Wetsuit and surfboard buyer Oversaw floor staff Doubled wetsuit sales due to in-store clinics with vendors Doubled surfboard sales due to in stores clinics with vendors Planned sales clinics with vendors to train staff on wetsuits and surfboards
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Education
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Biola University
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