Brent Rawson
Professional Sabbatical at Various Locations- Claim this Profile
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Bio
Credentials
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Certified
CrossFit Coach
Experience
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National
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Professional Sabbatical
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Aug 2018 - Present
At the 25th anniversary of a rewarding career, took a planned two-year professional sabbatical to focus on and expand personal fitness routine and goals. Became a Certified CrossFit Coach, and completed several races including two half-marathons. Recently finished the Carlsbad Half Marathon averaging just over ten minutes per mile over the 13.1 mile run. At the 25th anniversary of a rewarding career, took a planned two-year professional sabbatical to focus on and expand personal fitness routine and goals. Became a Certified CrossFit Coach, and completed several races including two half-marathons. Recently finished the Carlsbad Half Marathon averaging just over ten minutes per mile over the 13.1 mile run.
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Direct Response Media Consultant
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Sep 2019 - Present
➤ Helping DR advertisers navigate the rhetoric of the complicated Direct Response advertising world. ➤ Helping DR advertisers navigate the rhetoric of the complicated Direct Response advertising world.
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Havas Edge
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United States
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Advertising Services
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100 - 200 Employee
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Senior Media Buyer
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Sep 1993 - Jul 2018
➤ Engaged with and influenced the development of an industry as the first employee of the largest, and one of the first direct response agencies, while adapting to the many challenges inherent in an expanding, continually evolving media industry.➤ Defined, communicated, and implemented a strategic vision, managing 150-200 stations including broadcast, regional, and national properties for English and Spanish markets, consistently working to maintain all campaign ROI goals for CPO, MER, or CPM.➤ Maintained media management to maximize client and agency profitability, overseeing high-volume media buys, while billing $200-400K in sales weekly and managing 1K+ telecasts for 20+ clients.➤ Established and maintained successful long-term relationships with national and local television stations, which were imperative to clients' success, and successfully leveraged these relationships and effective negotiation skills to ensure a profitable bottom-line.➤ Proactively developed an understanding of clients' marketing objectives and maintained knowledge on competitive activity on media vehicles while developing different strategies to handle varying market conditions and client demands, re-optimizing clients' media impact.➤ Succeeded in helping build clients' businesses and brands by leveraging predictive analytics and proprietary data analysis to maximize revenue, as well as by maintaining positive, assertive, and relationship-oriented buying strategies.➤ Developed, coordinated, executed, and optimized performance-based digital marketing programs to deliver on clients' KPIs and business goals while conducting weekly results analysis and adjusting future media buys to ensure the most proper media placement.➤ Continued developing and maintaining expertise in all product categories including Health & Beauty, Fitness, Weight Loss, Housewares, Education, and Business Opportunity, including Debt Relief, Seminars, and Real Estate.
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