Experience

Morgen

• Switzerland
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Leader

  • May 2022 - Present



Valence

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Advisor, Marketing and Growth

  • Sep 2021 - Mar 2022

  I drove robust and predictable pipeline growth that met sales targets as well as critical Series A milestones.

• Head of Marketing & Growth

  • Oct 2019 - Sep 2021

  Built robust B2B growth engine that, within first 3 months, exceeded target number of quality MQLs. Developed Shift's positioning and branding, including rapid repositioning for Covid-era relevance. During peak 2020 market turmoil, pivoted offering to meet usage targets despite slowed revenue.



BMO

• Canada
• Financial Services
• 700 & Above Employee

• Director, Enterprise Content and Brand Activation

  • Jul 2018 - Oct 2019

  I led a team of 25 Content Strategists, numerous freelance writers, and a content agency to create BMO’s voice across all digital properties. This stellar team developed brand guidelines, content infrastructure and content for BMO’s websites, mobile apps, secure platforms, conversational assistants, podcasts, webinars, social platforms and more. With our focus on SEO, experience design and personalization, we consistently created relevant content that delivered outsized impact.During my tenure (2018 and 2019), Forrester ranked BMO’s mobile content #1 for it's friendly tone, helpful messages and compelling content.

• Acting Director, Canadian Brand Advertising

  • Jan 2016 - Jun 2018

  I brought BMO's brand to life through omni channel campaigns (including social, digital video, partnerships, TV) to drive favorability, consideration and SOW. I managed relationships with three agencies (creative, media and social) to deliver work that consistently exceeded targets for recall and persuasion, and achieved the highest brand link in a decade. My tight management of BMO's brand advertising budget ($30MM) and a strategic culling of marketing channels led to a 15% improvement on ROI.During my tenure, BMO ranked as one of Canada’s Top 25 Brands of 2016.

• Senior Manager, Social Media (North America)

  • Jul 2013 - Jan 2016

  I led an 8 person team of social media managers in BMO’s Toronto, Montreal, and Chicago offices. During this time, I advocated for the potential of social media to connect with our audiences, shifting the corporate view of social media as a high-risk channel to one with great potential to connect and engage our audiences directly.



Ethical Ocean (acquired by Modavanti)

• Toronto, Ontario

• Head of Marketing and Communications

  • Feb 2011 - Jun 2013

  Ethical Ocean was an online ethical marketplace that increased awareness and consumption of socially-responsible products and services in North America. As employee #2 of global ecommerce startup, I led branding, digital marketing, PR and content strategy. During this time, I achieved 50% MoM sales growth for 12 consecutive months while maintaining low marketing costs, built loyal customer base through referral program, social engagement, digital partnerships and social proof and managed digital media campaigns to acquire target customer within CPA goals, including SEM, retargeting and affiliate networks. Most notably, I built an industry leading customer list and near break-even profitability, facilitating favorable acquisition to Modavanti in 2013.



Action Canada

• Canada
• Public Policy Offices
• 1 - 100 Employee

• Fellow, High Growth Entrepreneurship Task Force

  • May 2010 - Apr 2011

  As one of 17 Canadian leaders selected for the prestigious public policy program, I co-authored a report on public policy’s role in spurring high-growth entrepreneurship in Canada. As one of 17 Canadian leaders selected for the prestigious public policy program, I co-authored a report on public policy’s role in spurring high-growth entrepreneurship in Canada.



Engineers Without Borders Canada

• Canada
• International Trade and Development
• 1 - 100 Employee

• Director, Operations

  • Aug 2009 - Feb 2011

  Managed a team of 12 who worked across EWB's operations, including Fundraising, Marketing, IT, Finance, Administration, and HR. Led EWB’s largest peer-to-peer fundraising campaign which raised $250,000 in 3 weeks. Managed a team of 12 who worked across EWB's operations, including Fundraising, Marketing, IT, Finance, Administration, and HR. Led EWB’s largest peer-to-peer fundraising campaign which raised $250,000 in 3 weeks.



Engineers Without Borders Canada

• Canada
• International Trade and Development
• 1 - 100 Employee

• Director of Marketing, Communications & Fundraising

  • Mar 2005 - May 2008

  I established the fundraising programs and brand strategy that transformed the fledgling NGO into a multimillion dollar industry leader. During this time, I achieved annual fundraising growth rates of 20% from diversified sources. I established the fundraising programs and brand strategy that transformed the fledgling NGO into a multimillion dollar industry leader. During this time, I achieved annual fundraising growth rates of 20% from diversified sources.



World Economic Forum

• Switzerland
• Non-profit Organizations
• 700 & Above Employee

• Public Relations Specialist

  • 2003 - 2005



Queen's University

• Canada
• Higher Education
• 700 & Above Employee

• Teaching Assistant - Political Science

  • Sep 2003 - Aug 2004



TD

• Canada
• Banking
• 700 & Above Employee

• Financial Reporter

  • Apr 2003 - Sep 2003