Brenna Ciummo

Senior Editor/Writer at UW Continuum College
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area

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ベリートニー

Brenna was brilliant to work with! She managed all of the content that went on to the website. Her recommendations and creative ideas were always a plus for the company and made my job as a webmaster so much easier. I will always look for a Content Manager like Brenna everywhere I go.

Kaylie Kipe

Brenna is, hands down, an asset to any team she joins. She learns quickly, works hard, and brings a great sense of humor to the group. She tackles every task head-on and with enthusiasm, asking the right questions to ensure it is completed on time and exceeds expectations. Handling a variety of responsibilities, from press outreach to managing the company blog, Brenna succeeded in every project she contributed to while on the Seattle Coffee Gear marketing team. In addition to her hard work, Brenna is an amazing team player that is happy to pass on her knowledge or assist where helping hands are needed. Adaptive to the working style of other employees and the needs of the company, Brenna's positive attitude helps turn a group into a team.

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Senior Editor/Writer
      • Jul 2022 - Present

    • Editor/Writer
      • Feb 2020 - Jul 2022

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Content Manager & Copywriter
      • Oct 2014 - Feb 2020

      Managed strategic planning, editorial operations and production for Clipper Vacations online magazine. Oversaw copy produced by in-house marketing coordinator, coaching on style, voice and formatting. Created and maintained content on clippervacations.com as well as produced and edited copy for guidebooks, onboard magazines, brochures and emails. Led influencer marketing program to drive brand awareness in multiple markets. Managed strategic planning, editorial operations and production for Clipper Vacations online magazine. Oversaw copy produced by in-house marketing coordinator, coaching on style, voice and formatting. Created and maintained content on clippervacations.com as well as produced and edited copy for guidebooks, onboard magazines, brochures and emails. Led influencer marketing program to drive brand awareness in multiple markets.

    • United States
    • Retail
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2014 - Aug 2014

      Wrote and managed the company WordPress blog, from researching topics for posts to creating an editorial calendar. Wrote and edited guest articles for external blogs and developed the company’s first-ever documented guest posting strategy. Handled all press outreach, including writing press releases, contacting media and organizing press events. Utilized data from Google Analytics and Moz to report on traffic to the website. Oversaw advertising spend, created infographics in coordination with freelance designers and produced marketing collateral. Show less

    • Web Marketing Assistant
      • May 2013 - Jan 2014

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editing Manager/Initiative Manager
      • Nov 2010 - Mar 2012

      Managed a marketing initiative specializing in digital content placement. Responsibilities included training and supervising a team of seven marketing analysts. Utilized key metrics to continually iterate operations and create a higher ROI for the company. Developed processes to maintain large databases of content and site placements. Coordinated workflow between outsourced and in-house writers. Determined, implemented and scaled best SEO practices with the head of marketing. Managed a marketing initiative specializing in digital content placement. Responsibilities included training and supervising a team of seven marketing analysts. Utilized key metrics to continually iterate operations and create a higher ROI for the company. Developed processes to maintain large databases of content and site placements. Coordinated workflow between outsourced and in-house writers. Determined, implemented and scaled best SEO practices with the head of marketing.

    • United States
    • Software Development
    • 700 & Above Employee
    • Content Evaluation Specialist
      • Sep 2009 - Jul 2010

      Investigated possible Intellectual Property (IP) infringements and content appropriateness in self-published Kindle books. Other duties included performing quality assurance checks on titles and creating SOPs. Investigated possible Intellectual Property (IP) infringements and content appropriateness in self-published Kindle books. Other duties included performing quality assurance checks on titles and creating SOPs.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editor
      • Jun 2007 - Jan 2009

      Edited and produced content that followed SEO best practices for real estate websites. Other responsibilities included managing freelance writers and completing quality control for sites. Edited and produced content that followed SEO best practices for real estate websites. Other responsibilities included managing freelance writers and completing quality control for sites.

    • Editorial Assistant
      • Aug 2006 - Jun 2008

      Assisted in writing, editing, proofreading articles and creating layouts for the magazine. Assisted in writing, editing, proofreading articles and creating layouts for the magazine.

    • Freelance Writer
      • Jun 2004 - Aug 2005

      Wrote articles for the online and print editions of the daily student newspaper. Wrote articles for the online and print editions of the daily student newspaper.

Education

  • Arizona State University
    B.A., Communication, Writing Certificate
    2003 - 2007
  • UW Professional & Continuing Education
    Certificate, Storytelling & Content Strategy
    2021 - 2022
  • School of Visual Concepts
    Course, Content Strategy Fundamentals
    2017 - 2017
  • University of Washington
    Course, Copy Editing and Design
    2009 - 2009

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