Marketing Manager

• Oct 2019 - Present

Marketing Manager

• Nov 2018 - Oct 2019

- Worked with team to launch SaaS products & updates from ideation to execution - Consistently hit lead generation goals in a cash strapped environment - Worked with team to launch SaaS products & updates from ideation to execution - Consistently hit lead generation goals in a cash strapped environment

Marketing Manager

• Oct 2016 - Nov 2018

- Designed omnichannel marketing strategy from the ground up - Generated over 10,000 sales-qualified leads through inbound content and online & offline events - Hit goals in an early-stage startup environment that required fast pivots and constant creative problem solving - Designed omnichannel marketing strategy from the ground up - Generated over 10,000 sales-qualified leads through inbound content and online & offline events - Hit goals in an early-stage startup environment that required fast pivots and constant creative problem solving

VM Peru Market Launch Team Member

• May 2016 - Aug 2016

- Introduced a world-class brand to an emerging market - Worked with team to design launch & implement marketing initiatives, including digital and social content, commercial offers, & POS materials - Introduced a world-class brand to an emerging market - Worked with team to design launch & implement marketing initiatives, including digital and social content, commercial offers, & POS materials

Student Consultant, Marketing Capstone

• Jan 2016 - May 2016

- Acted as a marketing consultant for a small local business, using market research to formulate & deliver an actionable multichannel strategy & to introduce new target markets - Designed & launched new website & social media platforms, leveraging analytics to optimize content for target audience - Acted as a marketing consultant for a small local business, using market research to formulate & deliver an actionable multichannel strategy & to introduce new target markets - Designed & launched new website & social media platforms, leveraging analytics to optimize content for target audience

Independent Research Contractor

• Dec 2015 - Jan 2016

- Independently and remotely conducted market research while managing all communications with supervisor, interviewees, and sources - Delivered consumer and industry research analysis to advise the client on the viability of the market and the safety of entry - Independently and remotely conducted market research while managing all communications with supervisor, interviewees, and sources - Delivered consumer and industry research analysis to advise the client on the viability of the market and the safety of entry

Youth Coach/Counselor

• Jul 2012 - Dec 2015

• Assisted in general operations of day and overnight campers. • Led on and off court drills, training programs, and meal plans. • Acted as an ambassador for the program, made connections with local volleyball associations and built relationships throughout the area in order to promote the growth of the sport in the New England region. • Assisted in general operations of day and overnight campers. • Led on and off court drills, training programs, and meal plans. • Acted as an ambassador for the program, made connections with local volleyball associations and built relationships throughout the area in order to promote the growth of the sport in the New England region.

Marketing Research Intern

• May 2015 - Aug 2015

• Conducted comprehensive secondary research and applied findings to develop segmenting, targeting, and positioning strategies. • Performed industry and regulatory research to ensure an efficient entry into the marketplace. • Aided in creating a formal business plan, including initial market research, projected sales, operations, growth plans, and risk evaluation. • Independently conducted research from a satellite location while managing all communications with supervisor, interviewees, and sources. Show less

Intern and Assistant to the Founder

• May 2014 - Jul 2014

• Assisted founder with public speaking events and prepared materials pertaining to the event. • Curated and managed inventory of documents for book, newsletter, and website publications. • Designed and coordinated marketing initiatives and implemented campaigns for community outreach programs. • Helped modify the organization’s website to generate publicity and increase marketability for the organization and its mission. • Designed and produced promotional materials for special events. Show less