Experience

Foodstuffs North Island Limited

• New Zealand
• Retail
• 400 - 500 Employee

• Head of Merch - Category Analytics & Operations

  • Jan 2023 - Present



Good George Brewing

• New Zealand
• Hospitality
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2021 - Dec 2022

  Accountable to the board with full P&L responsibility for the business, its culture, long term strategy and day to day operations Accountable to the board with full P&L responsibility for the business, its culture, long term strategy and day to day operations



in2food

• South Africa
• Food & Beverages
• 300 - 400 Employee

• Chief Commercial Officer

  • Jan 2019 - Jun 2021

  Promoted to the role of Chief Commercial Officer, accountable to the CEO for group sales, marketing, communication and P&L delivery (NSV: ~NZ$300 million)

• General Manager

  • Aug 2017 - Dec 2018

  Accountable to the group CEO, with full P&L accountability for the Spring Valley business unit within a decentralised organisational structure. Colleague complement - ~1,500 people across multiple shifts



McCain Foods

• Canada
• Food and Beverage Manufacturing
• 700 & Above Employee

• Commercial Director

  • Aug 2013 - Jul 2017

  McCain SA board member - part of McCain Foods Global Top 200 leadership team. Accountable to the managing director for delivering the local and exports (including retail) P&L, including sales, marketing and cost advantage strategies. (NSV: ~NZ$150 Million, ~NZ$10B global business). McCain SA board member - part of McCain Foods Global Top 200 leadership team. Accountable to the managing director for delivering the local and exports (including retail) P&L, including sales, marketing and cost advantage strategies. (NSV: ~NZ$150 Million, ~NZ$10B global business).



The South African Breweries

• South Africa
• Food and Beverage Services
• 700 & Above Employee

• Executive Head: Competitor Strategy

  • Aug 2012 - Jul 2013

  Head hunted back to SAB as a member of the senior executive team to lead competitive strategy / framing of market level choices for Managing Director and board and execute initiatives through a matrix structure across the organisation’s sales, marketing and distribution functions.

• Marketing Manager (Temp Secondment)

  • May 2012 - Aug 2012

  Seconded to marketing (Castle Lite) as temporary cover to deliver relevant communications and solve both short and longer term strategy and execution issues. (A&P: NZ$20 million+; NSV NZ$300 million+)

• Commercial and Innovation Manager

  • Aug 2011 - Apr 2012

  Developed business growth strategies and led their implementation through cross functional teams. Oversaw, launched and commercialised NPD initiatives, integrating professional account management and improved rep selling skills. Managed portfolio based research projects.



Brandhouse Beverages (Pty) Ltd

• Consumer Goods
• 200 - 300 Employee

• Global Marketing Manager

  • Jun 2009 - Jul 2011

  Promoted to global team based on significant local and exports results – member of Global Brand Exec and extended NBL senior leadership team (NBL directors / functional heads). Accountable to global brand director to lead global brand exec and key stakeholder engagement on brand strategy and support market identification, penetration and commercial rollout. (A&P: NZ$10 mil+; NSV NZ$150 million+)• 4 year double digit CAGR through repositioning, trademark architecture development, breakthrough TTL campaign, NPD and global packaging development• New launches into West and East African markets, as well as penetration into the UK Show less

• Marketing Manager

  • May 2007 - Jun 2009

  Accountable to beer portfolio head to lead brand team and deliver growth across NBL and Diageo beer portfolio. Managed shareholder relationships and updates. (Budget: ~NZ$5million ; NSV ~ NZ$50 million)• Successfully turned around performance of the then declining Windhoek brand, with double digit volume growth and price / pack value extraction, through repositioning, trademark architecture development and a new TTL advertising campaign (“keep it real” campaign featuring Louis Gosset Jnr). • The campaign was incredibly successful, generating greater than R20M of PR as it made its way into colloquial language (“we don’t drink pink drinks” and “no other stuff”), social commentary (including Zapiro cartoons) and made headlines in local newspapers. It sparked controversy and re-ignited consumer dialogue about SAB’s dominance as Brandhouse successfully defended its “no other stuff” commercial at the ASA. Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Apr 2006 - Apr 2007

  Accountable to the marketing director for leadership of the Aquafresh portfolio across paste and brushes. Developed brand strategy, the innovation pipeline and operational plans. Directly managed the research function for the brand, sponsorship and integration with sales and operational forecasting. (A&P NZ$4.5 million) • +10% NSV growth turnaround through core proposition rejuvenation, sales force enrolment, pricing and NPD, driving highest individual paste market share globally Accountable to the marketing director for leadership of the Aquafresh portfolio across paste and brushes. Developed brand strategy, the innovation pipeline and operational plans. Directly managed the research function for the brand, sponsorship and integration with sales and operational forecasting. (A&P NZ$4.5 million) • +10% NSV growth turnaround through core proposition rejuvenation, sales force enrolment, pricing and NPD, driving highest individual paste market share globally



The South African Breweries

• South Africa
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Apr 2005 - Mar 2006

  Redds Brand Manager

• Financial Projects Analyst

  • Apr 2003 - Mar 2005

• Brand Manager

  • Feb 2002 - Mar 2003

  Heineken Brand Manager

• Marketing Management Trainee

  • Nov 1999 - Feb 2002

  • Acting Brand Manager Castle Milk Stout (Oct 2001 – Feb 2002)• Trade Marketing Assistant (Aug 2001 – Oct 2001)• Sales Rep: (April 2001 – Aug 2001)• Assistant Brand Manager Lion (July 2000 – April 2001)• Assistant Brand Manager Carling Black Label (Nov 1999 – July 2000)