Brendon Liberty

Regional Manager at 365 on Point
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Contact Information
us****@****om
(386) 825-5501
Location
Western Cape, South Africa, ZA
Languages
  • English Native or bilingual proficiency
  • Afrikaans Native or bilingual proficiency

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Experience

    • South Africa
    • Retail
    • 1 - 100 Employee
    • Regional Manager
      • May 2022 - Present

    • South Africa
    • Retail
    • 700 & Above Employee
    • Divisional Manager (Coastal), Cape Town, Head Office
      • Jan 2015 - May 2022

       Project – preparation and presentation of various operational workstreams to potential new clients Red Bull sales growth achievements  KZN was awarded the Premier Maize Incentive (18) KZN was awarded Danone Sales Region of the Year (17) Western Cape was runner-up for Danone’s Sales Region of the Year (17) Awarded Danone Sales Region of the Year – Eastern Cape (17)• Reporting directly to Client Executive• Area – Western Cape, Eastern Cape and KwaZulu Natal• Management, motivation and training of 4 Regional Managers (who in turn oversee a staff complement of 1 312) and an Administrative Assistant• Mentored by a Director for a year (17) in preparation for my annual mentoring of a selected fast-tracked middle management employee• Growth and long-term operational/sales strategising for individual regions• Key client portfolio includes Red Bull, Premier and Twinsaver• Client customer portfolio included Pick ’n Pay, Shoprite Checkers, SPAR, Massmart and independent wholesalers• Controlling : sales, fleet management, H.R., asset management, budgeting, expenditure, market intelligence, procurement and health and safety• Implementing standardised operations - route to market frequencies, compliance reports etc.• Chairing high profile disciplinary enquiries, attending CCMA cases• Setting annual regional budgets, investigating any variances• Strategising for and controlling category campaigns, ensuring sales targets are met• Designing call cycle route optimisations Show less

    • Regional Manager - Western Cape, Cape Town, Head Office
      • Apr 2009 - Dec 2014

       Received Smollan All Star Award – Operational Excellence in a Leadership Role (14) Received Sales Region of the Year Award – Western Cape (14)• Reporting directly to Divisional Manager• Area – Southern Suburbs, Northern Suburbs, Atlantic Seaboard, Overberg, Springbok to Plettenberg Bay, country areas• Management, motivation and training of 15 Field Managers (who in turn oversaw a staff complement of 400), 3 Area Marketers and 3 Administrative Assistants• Realignment of Western Cape region following company restructuring, extensive client relationship building• Creation of growth and long-term operational/sales strategies in line with client KPIs• Member of tender presentation teams, negotiating profit margins, KPI % payouts/deliverables/frequencies/measurables etc.• Key client portfolio included Premier, Premier Fishing, Twinsaver, Lucky Star, Ina Paarman, KWV and Meridian Wines• Client customer portfolio included Pick ’n Pay, Shoprite Checkers, SPAR, Massmart and independent wholesalers• Departmental control : Human Resources, Finance, Asset Management, Market Intelligence, procurement and Health and Safety• Implementing standardised operations - route to market frequencies, compliance reports etc.• H.R. Aspects - disciplinary enquiries, representing Smollan at CCMA cases• Motivating annual budget, expenditure control per budget• Monitoring and managing assets – fleet (17 vehicles), cellular phones Show less

    • Wholesale/Independent Field Manager, Cape Town, Head Office
      • Mar 2007 - Mar 2009

       Won Ina Paarman Marinades Incentive - 1st Prize as Field Manager (07/08)

    • Retail Field Manager, Cape Town, Head Office
      • May 2006 - Feb 2007

    • Area Manager, Cape Town, Head Office
      • Sep 2003 - Apr 2006

    • Field Marketer, Tableview
      • Nov 2000 - Aug 2003

    • Merchandiser, Tableview
      • Mar 2000 - Oct 2000

    • South Africa
    • Retail
    • 700 & Above Employee
    • Floor Supervisor - Groceries
      • Jan 1998 - Mar 2000

       Casual Employee of the Year (99)

    • DIY Sales Assistant
      • Dec 1995 - Dec 1997

Education

  • Henley Business School
    Postgraduate Diploma in Management Practice
    2016 - 2017
  • University of Pretoria/Universiteit van Pretoria
    Retail Management Development Program (RMDP)
    2012 - 2013
  • Smollan Group Limited
    Various Workshops/Courses/Conferences
    2006 - 2021
  • Port Elizabeth Technikon
    Diploma in Marketing (incomplete)
    1996 - 1997
  • Pacaltsdorp High School, George, Western Cape
    Matriculation with Exemption
    1991 - 1995

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