Experience

Incisive Growth Partners

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Founder

  • Oct 2021 - Present

  While figuring out my next adventure, applying lessons learned in leadership, strategy, marketing and general management to support clients across multiple CPG verticals, serving as: - Interim President for consumer-focused holding company. Leading a portfolio company, launching a new brand and partnering with each of the GMs to address their biggest challenges. In addition, working closely with CEO to develop and deploy the overall holding company strategy. - Head of Strategy and Operating Partner for private equity firm focused on healthy living and sustainability. - Marketing strategist for technology solution provider to consumer companies.



Bright Foods

• United States
• Food and Beverage Services

• Founder & CEO

  • Jan 2016 - Oct 2021

  Founded and exited breakthrough refrigerated nutrition bar company. Named most innovative product of Expo West 2019 out of 4,000 companies. Pioneered in Whole Foods and Sprouts and grew to #2 brand in category in 18 months. Led team of 17. Following 80% category decline from pandemic, pivoted business to entirely new line of products, rebuilt revenue and sold brand and IP to BLD Capital in 2021. Founded and exited breakthrough refrigerated nutrition bar company. Named most innovative product of Expo West 2019 out of 4,000 companies. Pioneered in Whole Foods and Sprouts and grew to #2 brand in category in 18 months. Led team of 17. Following 80% category decline from pandemic, pivoted business to entirely new line of products, rebuilt revenue and sold brand and IP to BLD Capital in 2021.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Director, Emerging Brands (Izze & O.N.E.)

  • Apr 2014 - Jan 2016

  Led the $80MM IZZE business to unprecedented double-digit growth and first year of profitability. Launched successful initiatives with Amazon, Costco and Kroger to drive topline and led reengineering work to expand margins. Owned all marketing activities for the O.N.E. Coconut Water brand restage.Won Silver Medals at the Reggie and Internationalist Awards for IZZE's 2015 marketing campaign.DETAILS• Led agency from development of award-winning big idea to in-store activation; sold in plans to Kroger, #1 grocery customer, driving 7% NR growth• Reignited stalled formula reengineering project, overseeing team in renegotiating and locking in lower ingredient costs 5 months ahead of deadline, resulting in 6pt margin improvement and full year profitability for business• Led launch of Costco LTO (called best-in-class by customer) and new graphics for core pack, driving 18% growth at customer representing 40% of business • Led development of 2016 marketing plans for both brands, including first-ever comprehensive analyses of ROI across all marketing vehicles to enable data-driven approach to allocating spend• Managed team of 3 and cross-functional team of 8

• Senior Brand Manager/Acting Director, Naked Juice

  • Nov 2011 - Mar 2014

  Led marketing comms, near-term innovation, and customer-specific marketing and delivered highest growth of all brands in PepsiCo's US portfolio. Grew brand at 40% CAGR to $600MM in gross sales and managed $30MM A&M budget across 5 agencies spanning digital, experiential, in-store and partnership marketing. DETAILS• Led development of multiple omnichannel campaigns across touchpoints resulting in $1.22 ROI for brand• Developed holistic business plan to drive growth; presented to senior leadership and 500-person sales force and received highest presenter ratings • Commercialized 3 new SKUs that generated $15MM in incremental sales; led development of 6 add’l SKUs for Costco, delivering incremental revenue • Served as BU lead on class action lawsuit, collaborating with PR, legal, comms and social media agency on strategies and tactics to defend brand• Managed team of 2 and cross-functional team of 10

• Brand Manager, Propel

  • Sep 2009 - Nov 2011

  Promoted into position on brand turnaround assignment. Successfully repositioned $300MM brand and led 360º activation to reverse 3 years of double-digit declines and grow business 5%. Partnered closely with Walmart to drive significant revenue growth and led all digital marketing activities.DETAILS• Led $1.4MM Walmart program delivering 3MM samples across 2,700 stores and securing merchandising and first ad in 4 years, driving double-digit growth at largest customer. Recognized as best-in-class by WMT and Pepsi leadership• Managed agencies across digital and social marketing to double facebook followers (+85K new fans) and deliver 260MM impressions of new positioning• Led cross-functional team in launch of new powder line, generating $2.3MM incremental NR; partnered with sales to gain distribution in WMT, Sam's, BJ's • Created analytics training program for new marketing analysts and organized department-wide speaker series to introduce new ideas and thinking

• Associate, Corporate Strategy & Development

  • Aug 2008 - Aug 2009

  Core member of 8-person team reporting to CEO Indra Nooyi focused on the biggest opportunities and most critical issues facing PepsiCo. Spent 6 months in China building strategic plans for food and beverage businesses, resulting in $1.1BN of investment in the country. Partnered with senior leadership across US business units to solve a variety of challenges. DETAILS• Served as part of 3-person team in Hong Kong to develop holistic 5-year strategic plan for $1BN+ China Beverage business, working closely with CEO of PepsiCo Asia; project resulted in $1BN investment from corporate• Led cross-functional strategic planning in Shanghai for $200MM China Foods business, reporting directly to CEO of PepsiCo Asia. Project resulted in $100MM investment from corporate• Developed holistic strategy to reinvent bottled water category and how water is consumed in U.S.; created concept for product later launched nationally

• Senior Analyst, Corporate Strategy & Development

  • Jun 2007 - Jul 2008



L.E.K. Consulting

• United States
• Business Consulting and Services
• 700 & Above Employee

• Associate / Associate Consultant

  • Oct 2004 - May 2007

  L.E.K. is an international strategy consulting firm. Worked as a generalist across industries including consumer packaged goods, retail, and private equity. Promoted twice from analyst position; served on leadership team ('05-'07) for volunteer consulting group, Inspire, that provided pro-bono strategy advice to youth development and education nonprofits. Projects included: • Created growth strategy for $6B diversified consumer products business, focusing on expansion into adjacencies and new portfolio opportunities; project resulted in acquisition of luxury skin care brand • Managed teams of up to 4 Associates across multiple due diligence projects