Brenda Rocha
Digital Strategy Consultant at Digital Foundry- Claim this Profile
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Bio
Elizabeth Isley
Brenda is passionate and driven to do the absolute best at every task meeded. She regularly goes above and beyond to make sure things are not only completed on time, but polished to the highest standard possible. She doesn't just stop at the obvious assigned tasks, but actively seeks out anything that can be done to make the project run smoother, or be more prepared for the future. She is organized, and excellent at time management. She's incredibly skilled at communicating both with client stakeholders and with internal team members. She is also able to gracefully accept constructive criticism and strives to adjust her behavior to be even better in the future, never putting her own ego above doing her job well and working with a team. I also admire her ability to take sudden deadlines and obstacles in stride, and face them with solution-oriented thinking without getting bogged down trying to point blame. Brenda is a phenomenal employee and would excel anywhere her strengths are allowed to shine.
Elizabeth Isley
Brenda is passionate and driven to do the absolute best at every task meeded. She regularly goes above and beyond to make sure things are not only completed on time, but polished to the highest standard possible. She doesn't just stop at the obvious assigned tasks, but actively seeks out anything that can be done to make the project run smoother, or be more prepared for the future. She is organized, and excellent at time management. She's incredibly skilled at communicating both with client stakeholders and with internal team members. She is also able to gracefully accept constructive criticism and strives to adjust her behavior to be even better in the future, never putting her own ego above doing her job well and working with a team. I also admire her ability to take sudden deadlines and obstacles in stride, and face them with solution-oriented thinking without getting bogged down trying to point blame. Brenda is a phenomenal employee and would excel anywhere her strengths are allowed to shine.
Elizabeth Isley
Brenda is passionate and driven to do the absolute best at every task meeded. She regularly goes above and beyond to make sure things are not only completed on time, but polished to the highest standard possible. She doesn't just stop at the obvious assigned tasks, but actively seeks out anything that can be done to make the project run smoother, or be more prepared for the future. She is organized, and excellent at time management. She's incredibly skilled at communicating both with client stakeholders and with internal team members. She is also able to gracefully accept constructive criticism and strives to adjust her behavior to be even better in the future, never putting her own ego above doing her job well and working with a team. I also admire her ability to take sudden deadlines and obstacles in stride, and face them with solution-oriented thinking without getting bogged down trying to point blame. Brenda is a phenomenal employee and would excel anywhere her strengths are allowed to shine.
Elizabeth Isley
Brenda is passionate and driven to do the absolute best at every task meeded. She regularly goes above and beyond to make sure things are not only completed on time, but polished to the highest standard possible. She doesn't just stop at the obvious assigned tasks, but actively seeks out anything that can be done to make the project run smoother, or be more prepared for the future. She is organized, and excellent at time management. She's incredibly skilled at communicating both with client stakeholders and with internal team members. She is also able to gracefully accept constructive criticism and strives to adjust her behavior to be even better in the future, never putting her own ego above doing her job well and working with a team. I also admire her ability to take sudden deadlines and obstacles in stride, and face them with solution-oriented thinking without getting bogged down trying to point blame. Brenda is a phenomenal employee and would excel anywhere her strengths are allowed to shine.
Credentials
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CSM (Certified Scrum Master)
Scrum AllianceDec, 2017- Oct, 2024
Experience
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Digital Foundry
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Bangladesh
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Marketing Services
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1 - 100 Employee
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Digital Strategy Consultant
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Jun 2018 - Present
As a Consultant and Project Manager my responsibilities include:- Product Strategy - Product Management- Experience Design- Concept Development- Implementation & Release Planning- Agile Operations Consulting- Account Management
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Associate Consultant
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Nov 2017 - Jun 2018
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Solutions Therapy & Mediation
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United States
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Mental Health Care
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Marketing Specialist
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Aug 2016 - Nov 2017
•Designed landing page for online therapy program•Managed product launch materials (i.e. marketing announcements, video curriculum editing)•Collaborated with online program team in product launch meetings by assigning tasks and timelines•Created and developed new website in conjunction with outside consultants•Previously handled client communication and client database as Administrative Assistant •Designed landing page for online therapy program•Managed product launch materials (i.e. marketing announcements, video curriculum editing)•Collaborated with online program team in product launch meetings by assigning tasks and timelines•Created and developed new website in conjunction with outside consultants•Previously handled client communication and client database as Administrative Assistant
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Dynamic Demolition
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France
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Construction
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Project Manager
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Jun 2013 - Jul 2016
•Handled all client communication including answering questions, restructuring contracts and tracking payments•Compiled client proposals and determined execution and timing of tasks necessary for completion•Visited work sites to directly communicate and satisfy any client concerns•Managed finances including bookkeeping, tax preparation, and payment indexing •Handled all client communication including answering questions, restructuring contracts and tracking payments•Compiled client proposals and determined execution and timing of tasks necessary for completion•Visited work sites to directly communicate and satisfy any client concerns•Managed finances including bookkeeping, tax preparation, and payment indexing
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President
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May 2015 - May 2016
•Collaborated with a board of 15 executive leaders and 150 active members, increasing membership by 30%•Prioritized the allocation of a budget of $25,000 and increased corporate sponsorship by 2 additional sponsors•Presented all club events and weekly workshops in conjunction with sponsors and their recruitment teams•Spearheaded development of new educational programs for members that focused on skills based training•Collaborated with the Haas School of Business and other diversity organizations to produce additional events and workshops
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Director of Marketing
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May 2014 - May 2015
•Created presentations, print/ digital marketing campaigns; designed graphic advertisements •Implemented first use of paid social advertising through Facebook ads, and first use of Mail Chimp•Analyzed data retrieved from website and social media participation to structure successful campaigns•Directed a committee of 12 members and presented on digital marketing skills
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Education
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University of California, Berkeley
Bachelor's, Political Economy -
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University of California, Berkeley
Bachelor's, Mass Communication and Media Studies
Community
