Experience

Big Blue Products, Inc.

• United States
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Director Of Marketing And Business Development

  • Apr 2019 - Jan 2021

  Syosset, New York



Latium USA

• United States
• Investment Management
• 1 - 100 Employee

• Director Ecommerce

  • Dec 2016 - Sep 2018

  Holbrook, NY Develop online omni-channel digital strategy expanding digital sales channels and marketplace platforms for Four Seasons Building Products, a division of Latium Enterprises, Inc. international portfolio of companies. Manage multiple 3rd party agency & direct relationships with key digital stakeholders within core outdoor living categories of Homedepot.com and other marketplaces. Responsibilities include developing/optimizing online marketing assets, new category exploration, sales margin… Show more Develop online omni-channel digital strategy expanding digital sales channels and marketplace platforms for Four Seasons Building Products, a division of Latium Enterprises, Inc. international portfolio of companies. Manage multiple 3rd party agency & direct relationships with key digital stakeholders within core outdoor living categories of Homedepot.com and other marketplaces. Responsibilities include developing/optimizing online marketing assets, new category exploration, sales margin analysis of marketplace direct-to-customer dropship programs leveraging EDI-compliant web portals including CommerceHub.com and bazaarvoice.com for reviews.

• Director of Growth Channels

  • Dec 2016 - Sep 2018

  Holbrook, New York Provide and implement new sales channel growth opportunities within the Four Seasons Building Products business of Latium USA. Expedite commercial, industrial, and home builder/developer projects integrating aluminum solar products. Protect and grow the core business of custom design and manufacturing of solid aluminum patio covers and open lattice pergola systems for commercial projects through our North America Four Seasons Building Products dealer network. Provide new sales… Show more Provide and implement new sales channel growth opportunities within the Four Seasons Building Products business of Latium USA. Expedite commercial, industrial, and home builder/developer projects integrating aluminum solar products. Protect and grow the core business of custom design and manufacturing of solid aluminum patio covers and open lattice pergola systems for commercial projects through our North America Four Seasons Building Products dealer network. Provide new sales channel strategy and growth across the Latium USA family of businesses. Ensure digital marketing and eCommerce channels present single brand message through engaging omni-channel experience.



Lacrosse Unlimited

• United States
• Retail
• 100 - 200 Employee

• Vice President Digital Media

  • Jan 2013 - Dec 2016

  Hauppauge NY • Establish Amazon Seller Central account managing 2000+ listing integration with M2E • Plan and administer online & offline marketing strategies that align with the brand’s identity resulting in double digit increase of sales online to date • Manage relationships with external agencies to maximize promotional & marketing partnerships to drive customer experience & revenue opportunities • Establish & Integrate Amazon Seller Central account managing 2200+… Show more • Establish Amazon Seller Central account managing 2000+ listing integration with M2E • Plan and administer online & offline marketing strategies that align with the brand’s identity resulting in double digit increase of sales online to date • Manage relationships with external agencies to maximize promotional & marketing partnerships to drive customer experience & revenue opportunities • Establish & Integrate Amazon Seller Central account managing 2200+ active listings • Develop & manage PCI compliant open source Magento Community v1.9.1 platform • Optimize site design based on customer UI experience and conversion rates through analyzing A/B test, metrics, trends, segment behaviors & micro/macro events resulting in funnel completion rate by +26% cut site load by -47% • Craft/Enhance PPC/PLA/RSLA campaigns and create daily automated merchant feed to external properties with 0% upload error on 2,000+ products resulting in over 4.1% ECR / 59.06% ACR during 2015 “Cyber Week” peak holiday • Establish best practice SEO/SEM using pertinent meta tags, descriptions, and keywords to aid in organic ranking on Google and Bing/Yahoo search platforms • Senior Management Team member assisting to develop, implement, and analyze marketing/promotional calendar with on daily, weekly, monthly strategies for online and offline channels to improve AOV/LPT/PPT and extend retail seasons • Manage internal & external development teams on marketing projects and events with Q/A process and structure to elevate customer experience • Implement planning/merchandise team strategies across desktop, mobile, and tablet with offline merchandising, inventory, selection, and pricing across 53 retail locations across United States • Integration of API’s and management of 3rd party programs including, but not limited to: PayPal, Google, Magento, Nextopia, Constant Contact, Optimizely, Authorize.net, Google Trusted Store Certification, Zopim Live Chat

• Director of Ecommerce & Digital Marketing

  • Dec 2008 - Jan 2013

  Hauppauge, NY Develop, manage, and execute ongoing eCommerce responsibilities for lacrosseunlimited.com and all 53 retail locations. Develop and implement ongoing improvements with internal and external teams on multiple websites. Improve user interfaces (UI) on the latest 1.7 Magento eCommerce platform as well as test new apps and plug-ins on live & developmental sites. Implemented Google Trusted Store Certification while improving site functionality with Nextopia.com, A/B testing with Optimizely.com… Show more Develop, manage, and execute ongoing eCommerce responsibilities for lacrosseunlimited.com and all 53 retail locations. Develop and implement ongoing improvements with internal and external teams on multiple websites. Improve user interfaces (UI) on the latest 1.7 Magento eCommerce platform as well as test new apps and plug-ins on live & developmental sites. Implemented Google Trusted Store Certification while improving site functionality with Nextopia.com, A/B testing with Optimizely.com, Zopim.com live chat, and several Magento apps. Determine best practices for continued growth with company-wide digital marketing and promotional campaigns. Lead contact managing multiple external digital agency relationships for projects & campaigns in Google Adwords, Bing Ads, Constant Contact and Customer Connect. Continuously analyze and interpret campaign events, and site performance via Google Analytics custom reports. Maintain and improve company-wide social media platforms including Instagram, Facebook, Google+, Twitter, Youtube, Pinterest, and Wanelo.

• Director of Digital Marketing

  • Sep 2005 - Dec 2009

  Hauppauge, NY Developed, created, and managed company-wide print advertising campaigns for Lacrosse Unlimited annual sales catalog, Lacrosse Magazine, Inside Lacrosse and Newsday. Developed annual digital marketing and promotions campaigns for lacrosseunlimited.com and all 24 retail locations. Established and grew company-wide social media platforms on Facebook, Twitter, and Four Square while managing content, contest, and customer interaction. Organized summer lacrosse events, clinics and other in-store… Show more Developed, created, and managed company-wide print advertising campaigns for Lacrosse Unlimited annual sales catalog, Lacrosse Magazine, Inside Lacrosse and Newsday. Developed annual digital marketing and promotions campaigns for lacrosseunlimited.com and all 24 retail locations. Established and grew company-wide social media platforms on Facebook, Twitter, and Four Square while managing content, contest, and customer interaction. Organized summer lacrosse events, clinics and other in-store merchandising opportunities across New York, New Jersey, and Connecticut.

• Retail Store Manager

  • Nov 1998 - Aug 2005

  East Meadow, NY Handled daily managerial and retail operations of Lacrosse Unlimited retail location. Continued to increase sales and marketing concepts while developing online eCommerce platform at www.lacrosseunlimited.com with Webline Designs. Project Coordinator for online marketing and promotions for website and Ebay store front. Assisted with development of company-wide customer service standards and procedures.

• Retail Store Manager

  • Sep 1996 - Oct 1998

  Hunitngton, NY Managed daily retail operations of sporting goods location specializing in the sport of Lacrosse. Managed staff of 15+ hourly and full-time employees as well as ordering inventory and retail merchandise. Annual double digit sales growth and help established retail and promotional systems for growing small retail company.



Hamlet Country Club

• United States
• Spectator Sports
• 1 - 100 Employee

• Sponsorship Coordinator

  • Oct 1995 - Aug 1996

  Commack, NY Managed the fulfillment of contractual obligations for The Waldbaums Hamlet Cup corporate sponsorship for the annual event at the Hamlet Country Club. Worked with sponsors on golf, tennis, and hospitality events during week long tennis tournament.

• Operations Manager

  • Feb 1994 - Sep 1995

  Plainview, NY Two years as Operations Manager for annual ATP tennis event The Waldbaums Hamlet Cup presented by PC Richards and Sons on the grounds of The Hamlet Country Club in Commack, New York. Organize, managed the executed operational details for week long tennis event. Handled production of corporate sponsorship signage, tournament marketing materials and all physical needs for a successful event.