Brendan Shields-Shimizu
CEO at Observatory- Claim this Profile
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Topline Score
Bio
Rob Gregg
Brendan is the quintessential marketing executive you hope to have on your team. He's professional to the t, innovative in his approach to developing groundbreaking marketing campaigns, and an all around phenomenal guy to work with. He's my go-to in the entertainment + brand marketing arena.
Ben Prawer, SHRM-CP
Brendan put in the extra effort to make me feel at home while I was interning in the Entertainment Marketing Department at CAA. He seemed to have a really good grasp on just about anything I would ask him about. It was definitely a pleasure to work with someone so knowledgable, driven and personable.When I look back on my time at CAA, I always remember Brendan as a standout person and employee.
Rob Gregg
Brendan is the quintessential marketing executive you hope to have on your team. He's professional to the t, innovative in his approach to developing groundbreaking marketing campaigns, and an all around phenomenal guy to work with. He's my go-to in the entertainment + brand marketing arena.
Ben Prawer, SHRM-CP
Brendan put in the extra effort to make me feel at home while I was interning in the Entertainment Marketing Department at CAA. He seemed to have a really good grasp on just about anything I would ask him about. It was definitely a pleasure to work with someone so knowledgable, driven and personable.When I look back on my time at CAA, I always remember Brendan as a standout person and employee.
Rob Gregg
Brendan is the quintessential marketing executive you hope to have on your team. He's professional to the t, innovative in his approach to developing groundbreaking marketing campaigns, and an all around phenomenal guy to work with. He's my go-to in the entertainment + brand marketing arena.
Ben Prawer, SHRM-CP
Brendan put in the extra effort to make me feel at home while I was interning in the Entertainment Marketing Department at CAA. He seemed to have a really good grasp on just about anything I would ask him about. It was definitely a pleasure to work with someone so knowledgable, driven and personable.When I look back on my time at CAA, I always remember Brendan as a standout person and employee.
Rob Gregg
Brendan is the quintessential marketing executive you hope to have on your team. He's professional to the t, innovative in his approach to developing groundbreaking marketing campaigns, and an all around phenomenal guy to work with. He's my go-to in the entertainment + brand marketing arena.
Ben Prawer, SHRM-CP
Brendan put in the extra effort to make me feel at home while I was interning in the Entertainment Marketing Department at CAA. He seemed to have a really good grasp on just about anything I would ask him about. It was definitely a pleasure to work with someone so knowledgable, driven and personable.When I look back on my time at CAA, I always remember Brendan as a standout person and employee.
Experience
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Observatory
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United States
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Design
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1 - 100 Employee
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CEO
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Jul 2022 - Present
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President & COO
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Jan 2022 - Jul 2022
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Managing Director & Head of Brand Team
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Sep 2018 - Jan 2022
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Group Brand Director & Head of LA Brand Team
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Feb 2018 - Sep 2018
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Fast Company
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United States
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Internet Publishing
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700 & Above Employee
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Member, Impact Council
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Nov 2022 - Present
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Creative Artists Agency
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United States
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Entertainment Providers
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1 - 100 Employee
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Marketing Executive - Account Lead
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Sep 2013 - Feb 2018
Provided clients with innovative strategy-led marketing initiatives and unique access to the entertainment and the media world’s key decision-makers. Developed and executed marketing campaigns leveraging CAA’s early insight into cultural and consumer trends along with relationships with the world’s most forward-thinking and successful creators across film, television, digital, music, fashion, media, technology and culture. Served as the director of CAA Marketing’s Activision Blizzard and Diageo businesses, managing campaign development and execution, and day-to-day relationships with clients and partners. Also active on all business development and new business fronts. Four years of experience as a member of the leadership team for CAA’s General Motors Business and 8 months as the Lead Account Director of the business. Eight years of experience working with the world’s largest spirits producer and five years of experience working with the US' largest automotive company. Other experience includes the consumer electronics space, gaming and Esports space, online retail space and online/print publications. Lead CAA Marketing's Client Services Intern Program, training and mentoring the next generation of leaders of the entertainment and marketing industry. Awards:2013 Cannes Bronze Lion in Branded Content & Entertainment for Diageo, Jeremiah Weed "ZZ Shock" 2014 Clio Key Art Bronze Award in Partnerships for Chevy Traverse: Captain America, "All in a Day's Work"2015 Clio Key Art Short List in Theatrical: Partnerships for Chevrolet, "Tomorrow, Today"2015 Clio Key Art Short List in Theatrical: Partnerships for Cadillac, "Ari Gold is Back"2016 LIA Finalist in TV/Cinema/Online Film – Humor for Cadillac / Entourage “Ari Gold is Back”
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Entertainment Marketing Assistant/Agent Trainee/Coordinator
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Jan 2011 - Sep 2013
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Insight Entertainment
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Thailand
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Entertainment Providers
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1 - 100 Employee
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Executive Assistant to the President, Talent
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Feb 2010 - Jan 2011
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William Morris Endeavor
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United States
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Entertainment Providers
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700 & Above Employee
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Television Business Affairs Assistant
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Apr 2008 - Jun 2009
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Rendezvous Entertainment
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Musicians
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1 - 100 Employee
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Marketing and Project Management Intern
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Jun 2007 - Aug 2007
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Education
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2003 - 2007
University of Southern California
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1999 - 2003
Menlo School
Community
