Brendan Maxwell
Founder - The Decisive Point at THE DECISIVE POINT- Claim this Profile
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Topline Score
Bio
Eric Kerr
Brendan Maxwell is a highly professional Media and Communications professional who has a pedigree of understanding, business acumen and focus on his Clients, underpinned by his authentic leadership and personal approach to success in all of his endeavours as a best for client approach
Neil Walker
I recently had the good fortune to work with Brendan in multi-agency crisis communications cell supporting a major event. He was professional, courteous and measured at all times; interacted very well with other partners in the group and was always clear about how the activities he was responsible for met his organisation’s strategic goal. When an change occurred in an overarching strategy that impinged on his planned activities he questioned it in support of his stakeholders’ goals in a tenacious but courteous way and, when he understood the importance of the change, worked with good humour to support the new approach and redeploy his own assets. I thoroughly enjoyed working with Brendan and would love to do so again one day.
Eric Kerr
Brendan Maxwell is a highly professional Media and Communications professional who has a pedigree of understanding, business acumen and focus on his Clients, underpinned by his authentic leadership and personal approach to success in all of his endeavours as a best for client approach
Neil Walker
I recently had the good fortune to work with Brendan in multi-agency crisis communications cell supporting a major event. He was professional, courteous and measured at all times; interacted very well with other partners in the group and was always clear about how the activities he was responsible for met his organisation’s strategic goal. When an change occurred in an overarching strategy that impinged on his planned activities he questioned it in support of his stakeholders’ goals in a tenacious but courteous way and, when he understood the importance of the change, worked with good humour to support the new approach and redeploy his own assets. I thoroughly enjoyed working with Brendan and would love to do so again one day.
Eric Kerr
Brendan Maxwell is a highly professional Media and Communications professional who has a pedigree of understanding, business acumen and focus on his Clients, underpinned by his authentic leadership and personal approach to success in all of his endeavours as a best for client approach
Neil Walker
I recently had the good fortune to work with Brendan in multi-agency crisis communications cell supporting a major event. He was professional, courteous and measured at all times; interacted very well with other partners in the group and was always clear about how the activities he was responsible for met his organisation’s strategic goal. When an change occurred in an overarching strategy that impinged on his planned activities he questioned it in support of his stakeholders’ goals in a tenacious but courteous way and, when he understood the importance of the change, worked with good humour to support the new approach and redeploy his own assets. I thoroughly enjoyed working with Brendan and would love to do so again one day.
Eric Kerr
Brendan Maxwell is a highly professional Media and Communications professional who has a pedigree of understanding, business acumen and focus on his Clients, underpinned by his authentic leadership and personal approach to success in all of his endeavours as a best for client approach
Neil Walker
I recently had the good fortune to work with Brendan in multi-agency crisis communications cell supporting a major event. He was professional, courteous and measured at all times; interacted very well with other partners in the group and was always clear about how the activities he was responsible for met his organisation’s strategic goal. When an change occurred in an overarching strategy that impinged on his planned activities he questioned it in support of his stakeholders’ goals in a tenacious but courteous way and, when he understood the importance of the change, worked with good humour to support the new approach and redeploy his own assets. I thoroughly enjoyed working with Brendan and would love to do so again one day.
Credentials
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Entrepreneurial Organization Growth Forum
London Business SchoolMay, 2023- Nov, 2024 -
Entrepreneurial Organization Growth Forum
London Business SchoolMay, 2023- Nov, 2024 -
Entrepreneurial Organization Growth Forum
London Business SchoolMay, 2023- Nov, 2024
Experience
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THE DECISIVE POINT
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Founder - The Decisive Point
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Aug 2017 - Present
Founder and Managing Director of The Decisive Point. Quite simply we like to plan, we like to communicate the plan and we are passionate about maintaining hard fought reputations. In order to support others, The Decisive Point was founded, a consultancy that specialises in Strategy, Communication and Reputation. We support clients that are seeking to align staff to a plan, clients who want to communicate with influence and clients who care about maintaining their reputation during periods of complexity. Show less
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Education
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London Business School
Entrepreneurship/Entrepreneurial Studies -
UNSW
Master of Arts (MA), Strategy and Policy -
Australian Defence College
Australian Command and Staff College -
University of New South Wales
Graduate Diploma, Strategic Planning and Management -
Royal Military College - Duntroon
Command, Leadership and Management -
UNSW
Bachelor of Arts (BA) Australian Defence Force Academy (ADFA)