Brendan Lane
Sales Representative at Lane Marketing Group- Claim this Profile
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Bio
Experience
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Lane Marketing Group
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United States
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Food and Beverage Services
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1 - 100 Employee
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Sales Representative
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2013 - Present
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Narragansett Brewing Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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Summer Intern
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Jun 2012 - Aug 2012
Worked as a summer intern while simultaneously doing a directed study at Bryant University that focused on my work with Narragansett. Worked with my directed study professor to forecast demand for seasonal beers Worked with the CEO to analyze the companies ROI for social media initiatives in order to help maximize exposure and promote efficient use of social media. Worked as a summer intern while simultaneously doing a directed study at Bryant University that focused on my work with Narragansett. Worked with my directed study professor to forecast demand for seasonal beers Worked with the CEO to analyze the companies ROI for social media initiatives in order to help maximize exposure and promote efficient use of social media.
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International Packaging Corporation
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United States
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Packaging and Containers Manufacturing
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1 - 100 Employee
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MBA Consultant
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Oct 2011 - Apr 2012
Home and Hospice Care Rhode Island (HHCRI): Consultant for company’s Social Media Development to help them promote their brand name in order to expand their market share in Rhode Island. Also assisted HHCRI integrate IT infrastructure into their marketing strategy.; (recently acquired Mason Box): Worked with Interpak to maximize benefits from acquiring Mason Box. Our consulting team reviewed sales history, product lines, current marketing plans, new potential markets, and current as well as past customer feedback of Mason Box leading up to the acquisition. Our consulting group gave Interpak recommendations of products to offer in the future as well as product lines to eliminate in order to ensure the highest possible return on investment. We also identified new potential markets and provided a future marketing plan for Interpak and the newly acquired Mason Box lines. Show less
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Education
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Bryant University
Master of Business Administration (MBA), Graduate Student -
University of Virginia
Bachelor of Arts (B.A.), Economics