Head of Performance

• Jan 2022 - Present

HIGHLIGHTS- Manage over $17 Million dollars of Media spend over 4 years.- Maintain a strong relationship with a key client being the key account contact and lead for 4 years.- Winning major performance accounts such as University of Melbourne, Global Payments (Eway, Ezidebit, Sentral) Boutique Homes, Spitwater Group and Prime Pet Food- Tripling revenue within 12 months of leading a team- Introducing performance first clients into the group- Growing performance from a single person role to a 4 person team department- Setting up productised retainer models for smaller clients- Established strong working relationships with digital media suppliers across Australia- Accelerated performance success through all clients over the pandemic- Co-Host the Annual National Day of Meaning where we address Mental Health and DiversityROLES & RESPONSIBILITIES- Digital media and performance direction- Lead all digital media buying, planning, strategy, technology stack development, tracking, reporting and optimisations across any digital format including partnership deals and external suppliers.- Responsible for all digital media executions, feedback and recommended insights into optimal performance across social campaigns, website SEO, CX/UX through data, connected TV, Display, Audio and search mediums.SKILLSDigital Media Management, Performance Media Management, Google Ads, Meta Ads, Sizemek Ad Server, Programmatic Display, Programmatic Media Buying, DSP management, Attribution Modelling, Data Reporting, E-Commerce Advertising, E-Commerce management, Web Development, Full Stack Development, Dynamic Creative, TikTok Advertising, Campaign Manger 360, Display & video 360, Search Ads 360, Media Reporting, Media Dashboards, Google Analytics 4, Conversion Mapping, Conversion Optimisation, Bid Strategies, Media Planning, Media Buying.

General Manager (SMART / TRR)

• Oct 2020 - Dec 2021

In this role I co-developed a new way of tracking revenue and forecasting which has since become a widely adopted process across the entire agency group of HERO. Further to this, I would review the P&L and identify areas of growth, help establish service packages across the PR, Performance, Media and Social offerings as well as assist in liaising with our group central finance teams and manage our SAP.Within the general manager position I also established intrapreneurial offerings within the inter-agency group which helped our agency as a partner draw more revenue from clients from within other departments that we did not prior have any contact with. It was my role to build on existing connections within the new agencies that the HERO company had recently acquired which I had established through my whitelabel dealings in performance within these agencies prior.

Head of Performance Media (McCann World Group)

• Nov 2018 - Oct 2020

Digital Producer

• Oct 2016 - Nov 2018

The main focus of my role is to deliver cutting edge work in the digital field to meet project requirements and also strategic KPIs. This requires me to be the primary conduit of communication between the business and all relevant stakeholders on all projects and solely responsible for the outcomes. I discover new practices and educate my team on processes and methods on how to integrate new technologies and meet client’s goals.- I was responsible for the Agency becoming a Google Adwords Partner for the first time in 2016. - Since 2016 I have managed a portfolio of Adwords over 100k+ per month- Conceptualised, Pitched and Established Automated Adwords marketing campaigns for national brands - Adopted the role of implementing tracking and testing conversion tracking on all clients under the agency.- Expanded our Retainer Partnerships from 3k per month to 40k per month in under 2 years.

Managing Director

• Jul 2011 - Oct 2016

My role was a sole proprietor of a jack of all trades marketing consultancy for SMEs. Specialising in Digital, Branding & Print, I would assist businesses in their marketing as a cloud marketing manager role often approaching businesses with new opportunities, coordinating their collateral and handling advertising including small scale Adwords campaigns where budgets were extremely tight. Further to this I would contract to agencies privately such as Stead Lane.- Create small budget Adword campaigns for SMEs- Design all advertising collateral for businesses including copywriting of advertisements- Direct branding and brand collateral to match the overall marketing goals of the business in digital space- Full Stack web development and landing page developments

Marketing Manager

• Jul 2010 - Jun 2011

Create a complete online catalogue of over 3000 products and develop an online eCommerce space where distributor to customer and multiple pricing tiers was available. I was responsible for all forms of marketing including Adwords, Social Engagement, Copywriting and also Annual Publications of product catalogues that would also reflect the online space. Create a complete online catalogue of over 3000 products and develop an online eCommerce space where distributor to customer and multiple pricing tiers was available. I was responsible for all forms of marketing including Adwords, Social Engagement, Copywriting and also Annual Publications of product catalogues that would also reflect the online space.

Production Manager for Eastern Australia

• Jun 2008 - Jun 2010

I was in charged of developing effective IT and Management Strategies, as well as managing staff and the production processes of a high paced manufacturing environment. The role ensured that production goals where met from customer demand and staff worked in a happy environment driven by leadership. By working hard and setting an example to staff leadership followed and production maintained an efficient and effective process in which I was proud of developing from the factory's conception. I was in charged of developing effective IT and Management Strategies, as well as managing staff and the production processes of a high paced manufacturing environment. The role ensured that production goals where met from customer demand and staff worked in a happy environment driven by leadership. By working hard and setting an example to staff leadership followed and production maintained an efficient and effective process in which I was proud of developing from the factory's conception.

Lead Graphic Designer

• Feb 2005 - Jun 2008

Was the lead of 4-5 Graphic Designers in developing print media including signage and business marketing collateral. Responsible for delivering a high rate of work on time and budget. Was the lead of 4-5 Graphic Designers in developing print media including signage and business marketing collateral. Responsible for delivering a high rate of work on time and budget.

Graphic Designer

• Aug 2002 - Jan 2005

Worked on Graphic Design for Signage for buildings and vehicles and Business Stationery plus branding. Worked on Graphic Design for Signage for buildings and vehicles and Business Stationery plus branding.