Brendan J. Sta Maria

Vice President Operations & Specialty Sales at The Coffee Bean and Tea Leaf (Philippines)
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Contact Information
us****@****om
(386) 825-5501
Location
PH
Languages
  • English Native or bilingual proficiency
  • Cantonese Elementary proficiency

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Bio

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Experience

    • Food & Beverages
    • 1 - 100 Employee
    • Vice President Operations & Specialty Sales
      • Jul 2021 - Present

    • Director of Operations & Specialty Sales
      • Oct 2018 - Jul 2021

    • Malaysia
    • Retail
    • 100 - 200 Employee
    • Operations Director
      • Aug 2016 - Dec 2017

    • Malaysia
    • Retail
    • 200 - 300 Employee
    • Retail Store Director
      • May 2005 - Apr 2016

      Growing the business for the central group.People Plans / People Development - Planning for the Future Growth. Effective succession planning, pipelines, Retention.To communicate and demonstrate the Brands Values, attitude & CultureTesco Brand AmbassadorManaging various formats including Hypermarkets, Express Stores, Extras.

    • Extras Format Director
      • 2012 - 2013

      Led the transformation of the "Extras" format from the UK for its first store in Mutiara Damansara for Tesco Malaysia.Following the transformation for another 5 more stores in the same format (North till South)UK Training stint in Manchester, for exposure with the Extras Format.

    • Retail Store Director
      • 2009 - 2012

      Overall responsible for 10 stores in the Southern Group of the company. (JB to Kajang)Reporting to the COO Growing the business in JB from 2 stores to 6 stores then.

    • Store General Manager @ SGM
      • 2008 - 2009

      Pioneer Opening team for the first Makro conversion store in Plentong JBRecord breaking sales with HORECA business @ 3.5mil / weekFirst store in JB with a Biz Format - HORECA - Hotels, Restaurant, Caterers new business strategy from Makro takeover. Business participation is 30% - highest in the group.Catapulted Plentong to be No1 store in JB.

    • Store General Manager @ SGM
      • 2007 - 2008

      Opened Tesco's first store in JBActively involved in becoming part of the communityEstablishing / firming up the standing as the "go-to" place to shop in Seri Alam township.Championing the Values for the store / businessResponsible for the delivery of the company objectives / key KPI's for store

    • Store General Manager @ SGM
      • Aug 2005 - Jul 2007

      Managed the "Flagship" store for the businessTop 3 best Store performers in the businessTrial Store - Selected for new implementations / Executions for Tesco Malaysia

    • Trading Manager Human Resources
      • May 2005 - Aug 2005

      Succession Planning & Talent Pool setup for Tesco PuchongTraining & DevelopmentControls on payroll / wages of the storeViewpoint Execution in storeRollout for Bronze for Everyone @ StoresRunning Assessment Centres - Team Leader Development Programmes, Section Manager DP, Trading Managers DP (TLDP, SMDP, TMDP)HR Relations / IR / Rewards & benefits @ Store Level

    • Singapore
    • Food and Beverage Services
    • 700 & Above Employee
    • District Manager
      • Jan 1999 - May 2005

      > Develop & implement business plans for the district in-line with company strategy > Communicate strategic business plans to the outlets and identify business opportunities to achieve sales targets > Conduct market intelligence & provide recommendations to Operations Director > Collaborate with Outlet Manager's to drive sales, adhering to SOP's and providing the best of service to customers. > Managed 14 outlets in Klang Valley (included Top 3 stores in the company) > Management Development Programme for Outlet Managers > Train The Trainers with The Coffee Bean & Tea Leaf Malaysia

Education

  • Institute of Hotel Management NPC @ UNITAR
    Diploma In Hotel Management, Hotel & Tourism Management
    1996 - 1998

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