Brenda Grafstrom

Senior Manager, Events & Associations at Seamless Events, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia, US

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Senior Manager, Events & Associations
      • Apr 2013 - Present

      • Researches and negotiates venues, catering and AV contracts.• Works closely with clients, venue, and AV support to understand the overall event vision, layout and goals.• Produces detailed event timelines for corporate seminars, workshops and networking events.• Works closely with all client and event sponsors to ensure all deliverables are met across several sponsorship levels for 40+ sponsors.• Creates email blasts for event promotion, released to 6,000+ contacts through several different email platforms.• Provides breakdowns and analyzations of association and client financials to enhance clients overall vision and budget goals.• Produces, maintains and finalizes event and association budgets.• Plans and executes multiple events at one time successfully.• Creates event playbooks detailing all event logistics and event talking points.• Customizes event PowerPoint presentations to be specific for each event.• Provides feedback and ideas on membership engagement practices to increase retention rates and decrease member turnover.• Maintains up to date membership databases for multiple associations.• Works with client database platforms to enhance member engagement viaMember Only Portals.• Plans yearly marketing calendars for associations and long term events.• Works closely with Association Boards to build, enhance and increase member engagement, external relationships and potential sponsorships.

    • Coordinator, Events & Associations
      • Apr 2013 - Apr 2016

    • Hospitals and Health Care
    • 1 - 100 Employee
    • Client Service Representative at Albert Einstein Medical Center
      • Aug 2010 - Apr 2013

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Summer Marketing Intern
      • May 2010 - Aug 2010

    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Public Relations Intern
      • Jan 2010 - May 2010

    • Event Logistics Intern
      • May 2009 - Aug 2009

Education

  • La Salle University
    Bachelor of Arts, Communication - Public Relations
    2006 - 2010

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