Brenda Cheong
Agency Lead at AMICULUM Digital- Claim this Profile
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English Native or bilingual proficiency
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Italian Professional working proficiency
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Mandarin Limited working proficiency
Topline Score
Bio
Experience
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AMICULUM Digital
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United Kingdom
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Agency Lead
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2022 - Present
- Expanded global footprint of team from Asia, Europe to US- Leading the broader and deeper expansion of agency services to include innovative tech (such as generative AI/LLM) applications to medical/marketing communications - Driving digital thought leadership within and beyond AMICULUM
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Joint Agency Lead
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2017 - 2022
- Jointly responsible for a team (Asia + Europe) of up to 18 team members- Established advisory workstreams that included digital strategy, omnichannel training and executional guidance, online and social media campaigns- Developed established key accounts for omnichannel work for Medical/Marketing clients in the Oncology, Respiratory, CV, Rare disease and Vaccines space
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APAC Commercial lead
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2015 - 2017
- Responsible for establishing digital accounts and thought leadership in the region- Led digital workstreams such as educational platforms, interactive media and gamification for key clients in the HIV, CV, Bone health and Neurology space
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AMICULUM Asia
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China
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Agency Management
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2021 - Present
- Member of AMICULUM Asia Management team - Responsible for digital leadership, and involved in regional client engagement and business development - Member of AMICULUM Asia Management team - Responsible for digital leadership, and involved in regional client engagement and business development
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Healthware Group
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Italy
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Advertising Services
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1 - 100 Employee
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APAC Business Navigator
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2012 - 2015
Responsible for setting up APAC practice, and leading client engagement, business development efforts.Involved in strategic planning and all regional marketing + digital thought leadership initiatives.
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Global Account Manager
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2008 - 2012
Responsible for several key pan-European and Global client accounts. Deeply involved in BD, and led/participated several international pitches and several business growth initiatives throughout the global business.
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The Learning Lab, Singapore
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Singapore
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Education Administration Programs
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200 - 300 Employee
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Specialist Teaching Associate
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2000 - 2007
Prepared curricula for enrichment modules to educate student population on a vast field of topics such as ongoing current affairs, entrepreneurship, economics, psychology and biomed and digital trends. On-field teaching, coaching and constant support throughout each student's learning path. Group meetings to optimize and boost curricula and the educational experience. Prepared curricula for enrichment modules to educate student population on a vast field of topics such as ongoing current affairs, entrepreneurship, economics, psychology and biomed and digital trends. On-field teaching, coaching and constant support throughout each student's learning path. Group meetings to optimize and boost curricula and the educational experience.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Sales & Marketing Coordinator
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Oct 1999 - Dec 1999
Participated in sales and marketing status and initiatives meetings to report sales status and present new initiative schemes to improve sales of American Express credit card (especially corporate and gold) memberships. On-field experience and coordination of sales & telemarketing team. Participated in sales and marketing status and initiatives meetings to report sales status and present new initiative schemes to improve sales of American Express credit card (especially corporate and gold) memberships. On-field experience and coordination of sales & telemarketing team.
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Stansfield College
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Singapore
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Higher Education
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1 - 100 Employee
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Course Consultant
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Jan 1999 - Jun 1999
Marketing and Advisory role on the various University of London programmes offered by the college. Possessed insightful knowledge on all aspects (from prerequisites to durations to market/career potential) for each and every programme. Performed weekly 30min seminars to interested clients. Also handled billing and administrative activities tied to course enrolments. Marketing and Advisory role on the various University of London programmes offered by the college. Possessed insightful knowledge on all aspects (from prerequisites to durations to market/career potential) for each and every programme. Performed weekly 30min seminars to interested clients. Also handled billing and administrative activities tied to course enrolments.
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Education
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National University of Singapore, Singapore
BA, Psychology, Sociology -
Università per Stranieri di Perugia