Product & Content Marketing Specialist

• Apr 2022 - Present

Social Media/Marketing Specialist

• Aug 2019 - Apr 2022

- Create and adapt written content as well as review, edit, and update said content on all brand social media accounts, marketing emails, websites, blog, and print materials - Create and curate high-quality visual assets, including images, videos, and graphics, for all brand platforms and mediums - Manage community of over 30 social media brand accounts by engaging consumers, providing customer service (i.e., booking appointments and responding to questions), and responding to comments and reviews - Shape and communicate brand's vision and mission and analyze the brand's positioning through consumer insights - Identify target email audiences and grow the brand's email list. Within the past year, the brand’s average open rate has risen by 13% to an above-industry standard of 34% - Oversee layout and maintenance editing of brand websites by updating imagery, graphics, artwork copy, and blog posts and utilizing SEO best practices to increase website traffic - Build and maintain relationships with influencers by identifying and acting as a liaison with relevant partners to meet the set objectives, followed by the analysis of campaign performance - Manage the print collateral workflow from start to finish through multiple production relationships by creating and reviewing collateral mock-ups and proofs (i.e., mailers, service menus, posters, business cards, and product labels), reviewing pricing structures, managing the supply chain process, and providing print production quality assurance once finalized - Develop and manage marketing strategy as both a franchisor through franchise sales as well as for franchisee-owned locations - Direct video and photoshoots to create content for both brand and franchise materials - Lead and maintain close partnerships with franchisees - Oversee the strategic direction of the national brand to ensure a holistic strategy is implemented across all markets Show less

Marketing & Sales Coordinator

• Jan 2019 - Aug 2019

- Oversight of station traffic, including spot scheduling, insertions, and spot reconciliation of traffic orders - Assign deliverables based on sales insertion orders within traffic system - Perform quality checks to ensure spots are uploaded into the traffic system accurately and in a timely manner, marketing commitments with advertisers are accurate and up to brand standards, and sales packages and materials reflect latest pricing and deliverables so that client and trade commitments are met efficiently and effectively - Serve as office liaison and project manager by using Teamwork.com to delegate, execute, and manage deliverables among Sales, Marketing, Traffic, and Production operations - Work with Marketing and Sales teams to oversee and maintain marketing campaigns and commitments to advertisers and organizations, such as digital posts, on-air elements, sponsorships, and event packages - Create and maintain sales and marketing packages and materials, including one-sheets, marketing emails, PowerPoints, and budget spreadsheets - Draft and send marketing and sales reports to NBC Universal Network and clients as needed - Event coordination for major station events and ensuring all client event deliverables have been produced Show less

Georgia Chapter Communications Coordinator

• Jul 2017 - Jan 2019

- Curate articles and photographs, design layouts in InDesign, manage editorial committee, and direct the printing of the Georgia Sierran quarterly print newsletter, reaching 12,000 homes - Write, design, and manage the send schedule for mass marketing emails sent via Salesforce MarketingCloud to members and supporters statewide, with largest sends reaching 80,000 email addresses - Write social media blurbs and design social media graphics for all social media platforms and manage content calendar - Manage all website content, design, and maintenance via Drupal - Manage the Chapter’s contacts and accounts database via Salesforce, which includes creating email lists, membership contact reports, advocacy petition forms, and custom donation pages - Design print flyers, tabling collateral, and digital graphics in both Canva and InDesign - Created and am currently executing a comprehensive communications strategy, which includes an overall goal and corresponding objectives with quantifiable tactics and strategies - Write and distribute to members of the press both press releases and media advisories - Oversee “Sierra Juntos” committee (a subcommittee of the overall Equity Committee) by holding regular meetings, hosting events, and creating print collateral and digital promotions to increase Latino engagement in the Chapter’s existing initiatives - Train volunteer leaders and new staff on all Sierra Club platforms and tools, primarily Salesforce, Salesforce MarketingCloud, and social media platforms - Manage Communications and Sierra Juntos interns, whose responsibilities include social media content creation, writing website content, print collateral design, and social media content scheduling Show less

Communications Intern

• May 2017 - Jul 2017

- Create social media reports based on specific audience engagement, hashtags, campaigns, and programs - Perform statistical analysis of social media competitors in comparison to the Carter Center’s online presence - Design content management and calendars for digital content organization and planning - Draft relevant content for Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Google+ - Photograph Carter Center events for social media content - Design graphics and informational media posts for digital platforms - Research digital strategies, programs, and trends for President Carter’s Press Secretary that the Carter Center can implement to enhance its online communications presence Show less

Social Media Coordinator

• Aug 2016 - May 2017

- Manage undergraduate student collaborators and edit their submitted content to be published on department’s social media platforms - Create and publish content and manage analytics for all social media platforms (Facebook, Twitter, Instagram) - Photograph Department of Communication events and publish content across all social media platforms - Create and design different student interest themes and series for publication across all social media platforms - Assist social media audience by answering questions on all social media platforms regarding the Department and direct the interested parties to the correct individual or organization based on their inquiries - Create series and topics for blurbs on Department of Communication website Show less