Brenda Tang
UX Researcher at Electric8- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Inbound Marketing
HubSpot AcademyOct, 2022- Sep, 2024
Experience
-
Electric8
-
Singapore
-
Technology, Information and Internet
-
1 - 100 Employee
-
UX Researcher
-
Jan 2019 - Present
Electric8 (affectionately known as E8) is a product and growth consultancy that helps businesses in SEA build the right digital experiences and achieve product-market fit. As a UX researcher, I have: - Ran 7 UX research projects to help clients define new value propositions and discover problem-solution fit, using various user research methodologies (E.g. in-depth 1:1 interviews, quantitative surveys, field research)- Served clients in different industries (E.g. media, finance, culture and lifestyle) across 5 countries (Singapore, Malaysia, Indonesia, Brunei, US) - Manage end-to-end research operations, from user recruitment to planning overseas user research trips- Analysed research data and translated it into key insights / recommendations for stakeholdersI have also:- Ran 20+ rapid concept testing experiments (e.g. concierge experiments, landing page testing) to help test desirability and feasibility for new business ideas- Designed customer experience journeys and served 200+ customers to help them achieve their goals (As part of the aforementioned experiments) - Collaborated with team members on key internal initiatives such as prospecting, recruitment organising / hosting company-wide meetings and facilitating open sharing of knowledge across the team
-
-
-
Singapore Children's Society
-
Singapore
-
Non-profit Organizations
-
Research Assistant Intern
-
Jan 2018 - Jun 2018
As a research assistant intern, I helped the Research and Advocacy team with the following projects and responsibilities:1. KidzLive: I Can Protect Myself (a program that teaches kindergarten children how to protect themselves from sexual abuse)- Completed a comprehensive literature review of potential program evaluation tools - Assisted with program observation at 5 kindergartens across the nation- Conducted research on potential advocacy efforts for the program 2. Resilience Study- Conducted 10 quantitative data collection interviews at research participants' homes to investigate resilience in adolescents from low-income families - Assisted with data entry and logistics planningAdditional:- Completed a 2 day Practical Qualitative Analysis Masterclass Workshop run by Dr Justin Lee at the LKY School of Public Policy.
-
-
-
Lively Community
-
Vietnam
-
E-learning
-
1 - 100 Employee
-
Technology Assistant
-
Jul 2017 - Dec 2017
- Conducted 50 friendly one-on-one technology coaching sessions for older aged customers on how to use personal devices (e.g. smartphones, computers)- These coaching sessions helped them to stay connected to their family, friends and wider community- Contributed to the wider mission of reducing social isolation in Melbourne and strengthening intergenerational knowledge sharing
-
-
Social Media and Marketing Intern
-
Jul 2017 - Nov 2017
- Designed and launched engaging content for all of our online channels (Facebook and Instagram)- Created marketing collateral such as write-ups for blogs and aged care sector newsletters- Planned longer-term marketing campaigns to promote Lively's technology help services using tools like Facebook Ad Manager and Google AnalyticsThis internship not only gave me a valuable insight into the inner workings of a social enterprise, but also honed my brand awareness skills so that I could create content that was well-aligned with Lively's mission and values.
-
-
-
AIESEC Australia
-
Australia
-
Non-profit Organization Management
-
1 - 100 Employee
-
Talent Management Consultant (AIESEC in Melbourne)
-
Apr 2016 - Dec 2016
In AIESEC, we develop globally-minded leaders for a better future by sending young people on cross-cultural exchanges. In this role, I was part of a highly motivated team that was responsible for the committee’s overall recruitment and selection process, as well as the personal and professional development for over 90+ committee members to achieve the organisation's KPIs.My responsibilities included:- Conducting interviews and Assessment Centres during biannual recruitment drives - Overseeing the growth and development of Team Leaders through individual meetings and training presentations- Developing and maintaining an entirely new performance tracking system which would later be used as a model across AIESEC in AustraliaAchievements: - 42% Increase in member retention rate as compared to 2015- Team Leader Net Performance Score improvement from 40 (June 2016) to 75 (December 2016) - Runner-up, AIESEC in Australia National Excellence in Talent Management Award 2016
-
-
Education
-
2015 - 2017
University of Melbourne
Bachelor of Arts (B.A.), Sociology and Politics -
2018 - 2018
General Assembly
User Experience Design Immersive -
2017 - 2017
The University of British Columbia
Bachelor of Arts (B.A.), Sociology and Politics -
2014 - 2014
Trinity College, the University of Melbourne
Foundation Studies
Community
