Marketing Director

• Nov 2022 - Present

Digital Marketing Manager

• Jul 2019 - Nov 2022

Digital Marketing Specialist - Team Lead

• Oct 2018 - Jun 2019

Digital Marketing Specialist

• Jul 2018 - Oct 2018

Digital Marketing Strategist

• Oct 2016 - Jun 2018

Responsible for overseeing all strategy tactics, client communication, research and building media plans based on client’s budgets and goals, and overseeing and leading account coordinators and digital marketing interns.• Manage and exceed client expectations by planning and executing digital media marketing campaigns• Build out media plans based on the client’s budgets and KPIs• Coordinate and lead bi-weekly strategy calls based on campaign results• Manage and exceed goals of six clients at once• Grew accounts from $100K a quarter to $300K a quarter while still maintaining & exceeding the client’s strict goals• Coordinate meetings with clients to brainstorm creative concepts based on best practices Show less

Digital Marketing Coordinator

• May 2015 - Oct 2016

Responsible for all client communication, delivering bi-weekly updates with campaign insights, overseeing/training future digital marketing interns, managing and monitoring all campaigns to ensure we were hitting our KPIs.• Managed and optimized campaigns on a daily to meet specific KPIs• Assisted with setting up conversion tracking on the clients site using Google Tag Manager and/or DoubleClick• Worked closely with the Account Strategist and Account Manager and shared campaign insights• Provided recommendations whenever certain campaigns weren’t meeting specific goals• Developed strong relationships with the clients and was the lead in all communication• Trained and monitored the performance of future digital marketing interns• Executed multiple A/B tests and provided insights to the client• Expertise in AdWords, Bing Ads, Facebook, Instagram, Twitter & Yahoo Show less

Digital Marketing Intern

• Jan 2015 - May 2015

Responsible for delivering all campaign progress reports, build and monitor campaigns (paid search, display, social & programmatic), and managed all vendor media placements.• Learned to build, execute & monitor search, social and media campaigns• Effectively built out excel reports to help analyze data and help generate insights to optimize active campaigns• Provided monthly reports for the client and provided insight of how the campaign was performing

VP Marketing and Communications

• Sep 2013 - Dec 2014

Responsible for leading, training, and overseeing directors as well as the overall marketing and communications team to complement our local committee. • Held responsibility for 12 members working for marketing and communications portfolio • Individually trained and assisted the development of all members of my team • Led and maintained AIESEC’s social media platforms • Worked alongside executive team to deliver broader organizational objectives • Developed and led several successful fundraising events for AIESEC • Led innovative promotional programs to raise awareness and mindshare for AIESEC • Continuously measured AIESEC’s performance and restructure various elements of the organization to achieve organizational measures of success • Initiated partnerships with the university, campus clubs, organizations, and external business that benefit core work or finances Show less