Brenda Ramirez
Marketing Manager at Karman Space & Defense- Claim this Profile
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Bio
Experience
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Karman Space & Defense
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United States
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Defense and Space Manufacturing
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100 - 200 Employee
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Marketing Manager
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Apr 2020 - Present
▪Support executives with managing schedules, preparing meeting agendas, presentations, minutes, action items, travel arrangements, and expense reports ▪ Prepare and manage annual marketing plan and budget (plan, forecast, track and report) ▪ Develop copy and create design for digital/print communication (brochures, flyers, e-mail blasts, banners, social media posts, merchandise and signage) ▪ Design, lead and coordinate symposium exhibits including booth design, sponsorships, product displays, data capture, follow-up, etc. ▪ Compose and execute press releases, newsletters, video scripts, email blasts, biographies, and boilerplates ▪ Update and maintain company website (re-design, photography, content, documents, web inquires and SEO) ▪ Work with HR on internal/external marketing and recruiting efforts (onboarding, company culture, and events) ▪ Cross-functional collaboration with division presidents, engineers and program managers (product, application, program/customer specific) ▪ Oversee, coach and develop team to help expand skills, improve performance and productivity ▪ Report and analyze campaign metrics against KPIs (Google Analytics and Social Media Statistics) ▪ Manage Pipedrive CRM training, leads, deals and reporting Show less
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Goals Soccer Centers - U.S.
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United States
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Spectator Sports
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1 - 100 Employee
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Marketing Manager
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Oct 2017 - Mar 2020
▪Generate and implement annual marketing plan & strategy ▪ Develop creative marketing campaigns and collateral partnerships- English and Spanish (point-of-purchase, paid social media ads, website landing pages, e-mail blasts, mass text messages, and promotional videos) ▪ Plan and execute large-scale events including: new center grand openings, various professional soccer player appearances, English Premier League Trophy Tour and tournaments (3,000+ attendees) ▪ Successfully achieve targets for key performance indicators (increased customer inquiries and database +15% YTD) ▪ Produce radio advertisements scripts and perform on-air interviews ▪ Support center managers with tailored outreach calendars to help generate new sales leads and local sponsorships (six-month outlook) ▪ Manage and report weekly on marketing budget, campaign status/successes, and social media statistics Show less
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Makita U.S.A., Inc.
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United States
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Construction
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400 - 500 Employee
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Marketing Specialist - Project Management
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Mar 2016 - Sep 2017
▪ Support Vice President of Marketing with project management, including: product launches/forecasting, positioning, quarter dealer/end-user promotions, packaging, and sponsorships ▪ Provide clear direction of timelines to all product managers to achieve successful product launches (inventory allocation, develop product/accessory pricing, competitor research, and field communication) ▪ Managed sponsorships for Major League Soccer and Mexican National Team. Lead and executed 18 soccer stadium activations across the United States (national/global sponsorship management, brand engagement, sweepstakes, pallet displays, Hispanic marketing) ▪ Managed brand placement in TV pre-grame show “La Barra MLS” and print advertisements in “Construguia” magazine Show less
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Marketing Manager
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2012 - Mar 2016
▪ Responsible for the development of marketing plans and annual budget ▪ Wrote copy for print advertisements in magazines, email blasts, social media, press releases, newsletters, and website (increased brand awareness and customer loyalty) ▪ Created and improved full-line catalog, flyers and brochures (digital and print) ▪ Updated product packaging and implemented schedule that was based on inventory levels for a seamless transition (increased brand identity, ease of displaying/reading information, and protection during shipping) ▪ Organized company sales meetings for over 300 people and planned multiple trade shows (IMTS, Eastec, Westec, South-tec) Show less
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First Class Marketing
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Greater Los Angeles Area
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Event & Marketing Coordinator Assistant
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Apr 2012 - Sep 2012
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The Home Depot
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Jan 2010 - Sep 2012
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JCPenney
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Jun 2006 - Dec 2009
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Education
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California State University, Long Beach
Bachelor of Science - BS, Marketing -
California State University-Long Beach
Bachelor of Science, Business Marketing