Brenda Lee
Business Development Executive, Special Projects at Kitchen Haus Group Pte Ltd- Claim this Profile
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Bio
Credentials
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Social Media Marketing for Small Business
LinkedInJun, 2021- Nov, 2024 -
Excel Essential Training (Office 365)
LinkedInMay, 2020- Nov, 2024 -
Marketing Tools: Digital Marketing
LinkedInMay, 2020- Nov, 2024
Experience
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Kitchen Haus Group Pte Ltd
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Business Development Executive, Special Projects
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Sep 2022 - Present
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Co-Lab
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Lab Test Researcher
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Apr 2022 - Jul 2022
• Researched on different nutrients in food products and compiled various analytical methods for testing of specific chemical compounds • Translated scientific findings into simple marketing collaterals effectively, for mass audience to gain a deeper understanding of food components • Researched on different nutrients in food products and compiled various analytical methods for testing of specific chemical compounds • Translated scientific findings into simple marketing collaterals effectively, for mass audience to gain a deeper understanding of food components
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Udders Ice Cream
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Food and Beverage Services
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1 - 100 Employee
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Research & Development Intern
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Jan 2022 - Jun 2022
• Perform independent market research on latest ice cream trends • Propose new ice cream flavours as well as improve and reformulate existing flavours • Conduct product trials and sensory evaluation, calculate cost and nutrition content of ice cream • Assist in R&D collaboration project with clients • Provide support to Production team for large scale manufacturing of products • Perform independent market research on latest ice cream trends • Propose new ice cream flavours as well as improve and reformulate existing flavours • Conduct product trials and sensory evaluation, calculate cost and nutrition content of ice cream • Assist in R&D collaboration project with clients • Provide support to Production team for large scale manufacturing of products
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Brenxbakes
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Singapore
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Owner
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May 2020 - May 2022
• Single-handedly manage entire operations including designing of marketing collaterals, procurement of ingredients and equipment, customer engagement, finance management, and baking • Experimentation with different recipes regularly to produce a variety of products • Collaborated with external parties to boost brand publicity • Single-handedly manage entire operations including designing of marketing collaterals, procurement of ingredients and equipment, customer engagement, finance management, and baking • Experimentation with different recipes regularly to produce a variety of products • Collaborated with external parties to boost brand publicity
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Singapore Food Agency
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Singapore
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Government Administration
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200 - 300 Employee
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Student Consultant
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Aug 2021 - Oct 2021
• Under NTU PEAK Leadership Development Programme • Collaborated in a multi-disciplinary team and ideated for feasible and innovative solutions to promote sustainability for the local aquaculture scene • Interviewed industry stakeholders to gain a deeper understanding of the happenings in the industry • Pitched proposed solutions to a panel of C-suite leaders from the participating companies (SFA, Panasonic, SATS, Edible Garden City, WhatIF Foods) • Under NTU PEAK Leadership Development Programme • Collaborated in a multi-disciplinary team and ideated for feasible and innovative solutions to promote sustainability for the local aquaculture scene • Interviewed industry stakeholders to gain a deeper understanding of the happenings in the industry • Pitched proposed solutions to a panel of C-suite leaders from the participating companies (SFA, Panasonic, SATS, Edible Garden City, WhatIF Foods)
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Kitchen Haus Group Pte Ltd
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Intern
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Jun 2021 - Jul 2021
• Actively assisted in daily operations and setting up of Standard Operating Procedures (SOP) for SugaredBakes (Patisserie startup) • Created impactful and relevant publicity materials, updated social media platforms consistently, and planned for sales campaigns for Frux Earth (Urban Farming startup) • Actively assisted in daily operations and setting up of Standard Operating Procedures (SOP) for SugaredBakes (Patisserie startup) • Created impactful and relevant publicity materials, updated social media platforms consistently, and planned for sales campaigns for Frux Earth (Urban Farming startup)
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Tang Tea House Group of Restaurants
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Intern
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May 2021 - Jun 2021
• Expedited the process of establishing quality control systems and developed a draft proposal for food safety certificate application (HACCP) • Initiated and liaised with external organisation for food shelf life testing • Involved in inventory and systematic costing of raw materials • Expedited the process of establishing quality control systems and developed a draft proposal for food safety certificate application (HACCP) • Initiated and liaised with external organisation for food shelf life testing • Involved in inventory and systematic costing of raw materials
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Thermo Fisher Scientific
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United States
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Biotechnology Research
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700 & Above Employee
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Manufacturing Technician
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May 2020 - Jul 2020
• Assembled complex equipment parts to produce Polymerase Chain Reaction (PCR) machine for COVID-19 testing • Communicated and worked closely with team members to ensure highest quality of products with no defects • Assembled complex equipment parts to produce Polymerase Chain Reaction (PCR) machine for COVID-19 testing • Communicated and worked closely with team members to ensure highest quality of products with no defects
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Education
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Nanyang Technological University
BSc (Hons) in Chemistry and Biological Chemistry, Second Major in Food Science and Technology -
Wageningen University & Research
2nd major, Food Science and Technology