Brenda Coutu
Marketing Manager at First Atlantic Federal Credit Union- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Content Marketing: Newsletters
LinkedInMar, 2019- Oct, 2024 -
Email and Newsletter Marketing Foundations
LinkedInMar, 2019- Oct, 2024 -
Design Aesthetics for the Web
Lynda.comFeb, 2019- Oct, 2024 -
Introduction to Web Design and Development
Lynda.comFeb, 2019- Oct, 2024 -
Mapping the Modern Web Design Process
LinkedInFeb, 2019- Oct, 2024 -
User Experience for Web Designers
Lynda.comFeb, 2019- Oct, 2024 -
Content Marketing Foundations
Lynda.comFeb, 2018- Oct, 2024 -
Learning Data Analytics
Lynda.comJan, 2018- Oct, 2024 -
Online Marketing Foundations
Lynda.comJan, 2018- Oct, 2024
Experience
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First Atlantic Federal Credit Union
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United States
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Banking
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1 - 100 Employee
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Marketing Manager
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May 2019 - Present
• Develop strategic marketing campaigns to generate leads from new and existing customers. • Manage the marketing coordinator to ensure external and internal audiences understand and promote the brand. • Oversee quality assurance of web, copy, and design tasks and report progress to chief executive officer and executive team. • Maintain creative partnership with media agencies to implement strategies. Key Accomplishments • Exceeded annual goal by 243% for home equity lines of credit, 180% for consumer loans, and 175% for auto lease buyout. • Led marketing campaign that increased credit card program goals by 103% over previous month. • Increased certificates of deposit investments by 274% and created emails with an open rate of 42%. • Received Employee of the Month, 12/2019. • Implemented an efficient project management platform that enabled a productive exchange of ideas and fostered a culture of teamwork. Show less
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Zenith Marketing Group
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United States
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Insurance
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1 - 100 Employee
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Marketing Technology and Web Project Manager
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Jan 2014 - May 2019
• Promoted to manage web content, client activity, and troubleshoot problems. • Designed, edited, and published on-brand visual content, including marketing collateral, emails, and internal communications.• Developed tools and programs, which helped clients generate leads and manage their business.• Researched and analyzed new technologies relevant to brand opportunities. • Managed relationships with SaaS vendors and solutions providers. Key Accomplishments• Selected to spearhead email marketing, which generated 63% growth in website traffic within one month.• Developed product line promotions, events, and webinar campaigns that increased average email open rates from 12% to 15% and click rates from .62% to 1%. • Awarded “Employee of the Year” in 2014.• Developed product line promotions, events, and webinar campaigns that increased average email open rates from 12% to 15% and click rates from .62% to 1%. • Designed new responsive website in collaboration with third party developer and Information Technology Team; increased traffic by 17% month over month, improved user experience, increased page speed, and optimized SERP and SEO.• Played an integral role in transitioning the existing CRM system to a proprietary CRM system following the company’s acquisition. Show less
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Marketing Associate
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Jan 2008 - Dec 2013
• Selected to join the Marketing Department after winning advertising contest to upscale marketing efforts.• Collaborated with third party web design and development team to launch redesign that increased user accounts by 37%.• Recommended and implemented a Marketing Asset Management software system that improved organizational, productivity, and financial inefficiencies.
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Contracting Specialist
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Apr 2006 - Dec 2007
• Created a customer service tracking system and organizational methods to grow operations.• Improved efficiency of workflow and documented pertinent data.• Increased sales and expedited contract application review process.
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Education
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2001 - 2005
West Virginia University
BA, Advertising
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