Experience

Brand Story Experts

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Planner/Buyer

  • Jan 2022 - Present

  • Assist Media Director with continued development & growth in the BSE media department. Strategize media tactics, analyze, and help achieve client goals. • Collaborate with team on overall client strategic media planning. Help develop planning objectives and strategies that coincide with the client’s marketing direction. • Maintain a client and market list. • Negotiate, place, maintain and report on media schedules while adhering to established budget and timeline. • Provide on-going media planning insight and recommendations as needed. • Develop and facilitate vendor relationships on behalf of Brand Story Experts. • Manage vendor/client communications and feedback through plan approvals and implementation process. • Track media expenditures to ensure fiscal responsibility. Achieve the financial goals of the account by managing costs and scope of work in accordance with the client contract. • Manage insertion orders, monitors buys in progress, and stewards media buys and makegood or credits in SBMS/Strata. • Lead campaign reporting and analyses. Create reports, analyze campaign performance, make optimization recommendations, and effectively present performance results to internal teams and the client. • Conduct research for media POVs on various media-related topics, including new media channels, industry trends, best practices and competitive insights. • Collaborate with team members throughout the work process to foster, facilitate, and consistently deliver multi-channel programs that are on strategy, on time and on budget. • Solve problems using solid judgement to thoroughly analyze various options before making a decision. • Ensures account and creative team is apprised of changes to the placements secured by producing and managing the traffic/production worksheet of assigned accounts. • Reconciliation of media invoices. • Attends agency, department, client meetings as necessary.



Virginia Tech

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Marketing

  • Jun 2018 - Dec 2021

  Provide key brand-project assistance and support inside of the marketing team for Advancement. Plan university marketing initiatives and assist in the communication/training of various brand initiatives among campus and Division communicators Create engaging, concept-driven materials and campaigns that support, communicate, and advocate the key priorities of the University’s marketing efforts. Assist the Director on high-profile marketing initiatives and campaigns. Be responsible for providing support in areas of reporting, scheduling, and project management tasks, ensuring the highest-quality end products and adherence to critical deadlines. Active role in developing brand compliance projects/manuals and training. Develop of communications research, market research, public opinion research, or similar programs. Strategically design marketing and advertising for the overall communication plan; develop creative media planning and buying strategies.



Media Partners, Inc. (MPI)

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Media Buyer

  • Sep 2016 - Dec 2017

  Provide proactive research and analysis of the Company's client's business; appropriate marketing strategies, etc., to develop media marketing strategies Analyze competitive information for the determination of appropriate and targeted recommendations Develop sound, strategic campaigns that are based on having a clear understanding of the client's business objectives Participation and contribution in the authoring of creative strategies, presentations, and other related requirements for the successful delivery and execution of client campaigns Develop timelines for each project and/or campaign Oversee placement and proactive maintenance of all buys Manage intern, research, auditing and traffic groups where applicable Cultivate strong relationships with other team members



American National University

• United States
• Higher Education
• 500 - 600 Employee

• Sr. Marketing/Media Coordinator

  • Jan 2008 - Mar 2015

  Purchase, manage and oversee placement of traditional media (television, radio, newspaper, and cable) Create and maintain annual media budget for thirty-one (31) campuses Implement Promotion Opportunities with Media for College Campuses Select digital and outdoor media publishing outlets Select list acquisitions for outbound direct mail, e-mail, and online campaigns Marketing presentations/recommendations to the College President and/or Campus Directors Analyze marketing data from all call centers (CPL, CPM, CPI)



GSD&M

• United States
• Advertising Services
• 400 - 500 Employee

• Freelance Buyer

  • May 2006 - Nov 2007

  Negotiated, implemented, and maintained spot television and radio schedules Evaluated media success (Surveys, Focus Groups) Reconciled schedule and invoice discrepancies Purchased Direct Response Media Secured reimbursements and/or restitutions as needed based on CPL, CPM, CPP) Negotiated, implemented, and maintained spot television and radio schedules Evaluated media success (Surveys, Focus Groups) Reconciled schedule and invoice discrepancies Purchased Direct Response Media Secured reimbursements and/or restitutions as needed based on CPL, CPM, CPP)



Chess Communications Group

• Printing Services
• 1 - 100 Employee

• Pro-Media Broadcast Supervisor

  • Mar 1999 - May 2006

  Oversaw all broadcasting negotiations (spot television, network/spot cable, and radio) Strategically negotiated all network cable including French & Canadian television Managed budget allocations of the multimillion dollar budget for various advertisers Supervised department projects and product promotions Ensured budget goals were met while maintaining advertising timelines Determined media opportunities and made recommendations Campaign presentations for existing and new clients