brenda foong
Practice Lead - Media, Digital & Integrated Marketing at James Kenneth Koh Executive Search- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
James Kenneth Koh Executive Search
-
Human Resources Services
-
1 - 100 Employee
-
Practice Lead - Media, Digital & Integrated Marketing
-
2016 - Present
-
-
-
-
Managing Partner
-
2014 - 20162 years
Business guardian, planner, and lead media integrator across ALL agency services and connectivity platforms; extracting best in class advantages across specialised units (content, social, mobile, performance, business intelligence, brand science, and innovation teams)• Drove future planning and application, and was the conduit of change• Responsible for integration media planning with branding/creative partners, elevatingmobile experiences, & driving performance planning•… Business guardian, planner, and lead media integrator across ALL agency services and connectivity platforms; extracting best in class advantages across specialised units (content, social, mobile, performance, business intelligence, brand science, and innovation teams)• Drove future planning and application, and was the conduit of change• Responsible for integration media planning with branding/creative partners, elevatingmobile experiences, & driving performance planning• Accountable for business intelligence application to everyday operations, to include modelling, insights & ideation harvesting from hackathons & workshops,and sustainable tracking and research for existing and new products• Co-accountability on investment & trading targets, ensuring competitive advantage withtransparency of processes• Created team efficiency of 12% in 1st year, 25% in following year, allowing effectiveresources behind in-market planning, business expansion, and more tailored localsolutions Show more Show less
-
-
-
MediaCom Singapore
-
Singapore
-
Medical Equipment Manufacturing
-
1 - 100 Employee
-
Executive Director
-
2010 - 20144 years
Biz development director for SG Unit, with incremental billings throughregional and local pitchesTo include managing key accounts: Procter & Gamble, Coca-Cola, Dell• Agency of Record (AOR) for P&G, SG Biz Lead for Coke, ASEAN lead for Dell• Reported directly to MD ASEAN and secured Coca-Cola SG business;lead & only pitch presenter for SG• Created Social Community Management Services for Dell SEA (without pitch)• Secured National University of Singapore’s School… Biz development director for SG Unit, with incremental billings throughregional and local pitchesTo include managing key accounts: Procter & Gamble, Coca-Cola, Dell• Agency of Record (AOR) for P&G, SG Biz Lead for Coke, ASEAN lead for Dell• Reported directly to MD ASEAN and secured Coca-Cola SG business;lead & only pitch presenter for SG• Created Social Community Management Services for Dell SEA (without pitch)• Secured National University of Singapore’s School of Business and Asian Family Business Show more Show less
-
-
-
PHD Singapore
-
Market Research
-
Business Director
-
2009 - 20101 year
Key Account: Hewlett Packard APAC including China and Japan• Business lead across APAC, key liaison with Global HP
-
-
-
-
Manager, Communications Director
-
2002 - 20097 years
Key Accounts: Hewlett Packard, Nokia, P&G SKII, HSBC• Business lead across APAC for HP and Nokia, and lead planner for SKII and HSBC SG
-
-
-
Mindshare Singapore
-
Singapore
-
Wellness and Fitness Services
-
Media Planner, Senior Media Planner
-
1998 - 20013 years
Key Accounts IBM ASEAN, Guinness, Jim Beam• Digital Mindshare pioneer team, reporting directly to GM
-
-
Education
-
Honors at University of Southern Mississippi, USA/Majored in Advertising • Dean’s List