Experience

Pacific Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services, Allergan Aesthetics

  • Apr 2021 - Present



E.S. Kluft & Company

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Communications Manager

  • Oct 2019 - Apr 2021



Pacific Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive, BOTOX Cosmetic (Pacific Communications/Allergan)

  • Jun 2018 - Jul 2019

  Pacific Communications is a full-service healthcare agency that is a wholly own subsidiary of Allergan• Manage holistic marketing plans for BOTOX® Cosmetic that support key marketing objectives• Develop and manage execution of digital plans (website, landing pages, apps, social, email, SEO, etc)• Lead retail marketing and advertising programs that support product sales • Develop effective educational plans for the sales force• Strategize and execute events for the sales force, as well as for healthcare clients• Strategize and coordinate innovative tactics for large trade shows/events• Manage new product launches from conception to execution• Develop creative briefs and conduct input/kick off sessions with internal teams• Oversee Coordinators/Assistant Account Executives to assure all day-to-day activities are being executed; including status reports, timelines, etc.• Develop and present strategic SOWs and POVs to clients • Delegate tasks to internal teams to assure deadlines are met• Manage multi-million dollar budgets and assure projects stay within funds• Manage meetings with legal, regulatory and medical teams to review creative pieces for approval Show less

• Account Executive, LATISSE & SkinMedica (Pacific Communications)

  • Oct 2015 - May 2018

  • Managed SkinMedica® and LATISSE® accounts• Assisted in developing comprehensive communication plans that supported marketing strategies for the sales force, as well as new product launches• Led retail marketing and advertising programs that supported product sales • Developed creative briefs and conducted input sessions with Clients and internal teams• Presented to the marketing team campaign tactics for consumer and professional audiences• Investigated and recommended innovative tactics and promotional sales opportunities • Oversaw the Account Coordinator to assure all day-to-day activities were executed, including status reports, timelines, etc. • Delegated tasks to internal teams and the Account Coordinator to assure deadlines were met • Managed budgets and assured projects remained within funds/hours• Supervised that projects obtained legal and medical approval• Assisted in steering meetings with legal and medical teams to discuss creative pieces prior to obtaining final approval Show less



Casanova//McCann

• United States
• Advertising Services
• 100 - 200 Employee

• Sr. Account Executive, Nestlé Brands

  • Feb 2015 - Aug 2015

  • Managed strategically based marketing plans for Nestlé’s NESCAFE Clasico & Nesquik brands• Strategized and planned North America multicultural/holistic marketing plans that increased product sales and market share, and were implemented globally • Developed disruptive retail marketing programs nationally and globally that increased brand awareness and product sales• Coordinated logistics and customized marketing events for different retail partners and recommended solutions while staying within strategy • Managed internal teams and agency partners to assure deadlines were met and materials were ready before the campaign launch date• Responsible for all stages of production and liaison between agency and vendors • Worked closely with Account Director to ensure all projects were within budget and on time• Managed and delegated responsibilities to the Assistant Account Executives to assure day-to-day activities were completed and within the timelines• Assisted with obtaining necessary approvals from legal, media networks, third parties, etc.• Provided insightful point-of-views (POVs) and learnings post-campaign that helped when developing new marketing campaigns • Developed creative briefs and coordinated input meetings with internal teams• Managed multi-million-dollar budgets and found cost efficiencies were possible that kept brands within their designated yearly budget Show less

• Account Executive, Nestlé Brands

  • Jun 2013 - Feb 2015



alPunto Advertising Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2010 - Jun 2013

  Client Roster: LA Phil, AAA, Heinz, Daisy Sour Cream, La Curacao, State Farm, AQMD, IEHP, Blue Ribbon Rice, Cricket Wireless • Assisted in planning strategic regional and national Hispanic/GM Marketing campaigns • Planned and managed research efforts that provided key marketing insights and helped developed key performance indicators (KPIs) for retail, digital, print, promotional, experiential, and social media efforts • Led and coordinated project flows and assured projects were trafficked within their designated timeline • Developed strategic creative briefs and managed input sessions with internal agency team members • Managed and coordinated digital, print, radio and TV productions • Managed marketing budgets and assured projects remained within designated funds • Served as liaison between client and agency and maintained strong positive relationships with marketing teams • Multitasked between different accounts while keeping excellent attention to detail and assured plans were executed following their brand tone and brand style guide • Assisted in developing request for proposal (RFP) responses that helped the agency win 5 multi-million-dollar marketing accounts Show less