Experience

LEO LIN

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Communications Manager

  • Oct 2022 - Present

  Collaboratively working and fostering communication with both internal and external stakeholders, such as our design and production team in China, suppliers, and Chinese marketing agencies.Establishing and supervising the procedure and schedule for each collection, starting from design and extending to production, while ensuring the timely maintenance of trackers and documents.Providing assistance and acting as a liaison between the design, merchandising, and production departments, covering a range of activities such as range plan support, fitting facilitation, and product reviews, among others. Brand guardian for all Chinese communications both internally and externally facing. Show less

• Marketing Manager - Chinese Market

  • Aug 2021 - Oct 2022

  Established the brand's presence on Chinese social media platforms and effectively managed external stakeholders to promote and showcase the brand and its collections.Developed strategic plans for marketing and public relations activities targeted specifically for the Chinese audience in China and Australia.



alice McCALL

• Australia
• Retail
• 1 - 100 Employee

• Marketing Manager China

  • Aug 2020 - Aug 2021

  Established and supervised the Chinese marketing presence and e-retail operations. This involved enhancing online traffic, improving customer experience, and maximizing the conversion rate. Additionally, valuable customer insights were provided to the team to drive overall improvement. Established and supervised the Chinese marketing presence and e-retail operations. This involved enhancing online traffic, improving customer experience, and maximizing the conversion rate. Additionally, valuable customer insights were provided to the team to drive overall improvement.



The Aje Collective

• Australia
• Retail Apparel and Fashion
• 200 - 300 Employee

• Chinese Marketing Consultant

  • Apr 2020 - Aug 2021

• Chinese Marketing Specialist

  • Aug 2018 - Apr 2020

  Established and oversaw Aje's marketing operations in the Chinese market, encompassing online and retail channels, as well as marketing and public relations activities. Key achievements include:- Conducted extensive research and devised the company's China strategy.- Built a daigou program from the ground up, resulting in a remarkable 110% increase in sales within 12 months.- Established and managed Aje's presence on popular Chinese social media platforms, including WeChat, Weibo, and Little Red Book.- Achieved significant growth in followers on Little Red Book, with a monthly increase of over 13% and an impressive click-through rate (CTR) of 4-5% per post.- Collaborated with renowned Chinese actors to showcase Aje in China, leveraging their influence.- Successfully drove a substantial increase in online traffic, with a total growth of 77%, out of which 126% originated from China.- Created a comprehensive "China guide" to assist all retail stores throughout Australia in catering to Chinese customers.- Formed strategic partnerships with UnionPay and Alipay to enhance sales and facilitate seamless payment options. Show less



BCA

• Sydney, Australia

• Digital Marketing Specialist

  • Jun 2017 - Aug 2021

  Helped startups and SMEs market their products and services to Chinese consumers, mainly through digital channels. Key Accounts: ANNA QUAN, Bridestowe, Shona Joy, CynoSure, Chatty Kids Helped startups and SMEs market their products and services to Chinese consumers, mainly through digital channels. Key Accounts: ANNA QUAN, Bridestowe, Shona Joy, CynoSure, Chatty Kids



Platinum Media & Communications

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Communications Contractor

  • Nov 2017 - Jun 2018



Digital Crew®

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Sep 2016 - Jun 2017

  Digital Crew provides assistance to Australian businesses in establishing connections with Chinese consumers in both China and Australia. In my role, I oversaw a diverse portfolio of accounts, catering to a wide range of organizations, from large corporations to non-profit entities. Throughout my tenure, I successfully completed various projects. Some notable accounts I managed include Cancer Council Australia, IELTS, Hudson, Vinnies, Toll, Coronation, BlueMount Capital, and the University of Sydney Union. The projects I undertook encompassed areas such as Chinese brand marketing, market research, integrated strategy planning, website design and development, social media strategy planning, WeChat/Weibo setup and management, KOL (Key Opinion Leader) engagement, and Baidu/Google optimization. Show less



ReflexGroup

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jul 2015 - Mar 2016

  Reflexgroup is an international digital marketing agency providing tailor-made creative solutions including strategy, branding, digital, advertising, PR, and events for beautiful brands. Fields of expertise include luxury, fashion, cosmetics, fragrances, wine & spirits, gourmet, resorts & hotels, tourism, media, and cars. • Managed the accounts of Patek Philippe, Byson Electronics, Coccinelle, DxO, Venturi an Veritas Genetics • Coordinated projects between our US/EU clients and Chinese teams/partners • Performed competitive research in the Chinese market for new clients and projects • Developed strategic campaign proposals and managed the execution • Managed the company’s social media accounts Show less



VED International Management Consulting

• Shanghai, China

• Marketing Planning Associate

  • Nov 2013 - Jul 2015

  VED assists medium and large size Taiwanese enterprises expand into the Chinese market through the development of marketing and sales strategies adapted to local market requirements. • Developed the company’s online/offline marketing materials • Researched and created business proposals for potential clients • Developed marketing strategies for 3 Taiwanese MNCs • Provided exhibition support • Consulted on miscellaneous smaller projects • Managed the team through out every projects • Maintained relations with vendors and strategic partners Show less