Brenda Benitez
Digital Marketing Manager at Eutex International- Claim this Profile
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Spanish Native or bilingual proficiency
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French Limited working proficiency
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English Professional working proficiency
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Bio
David del Pino
I am writing to offer my personal and professional recommendation for Brenda as a Marketing Professional. I met Brenda during her MS program at CT Bauer College of Business. I closely followed her personal development as a student and as a professional in the role of IA. Brenda performed her duties for courses at the graduate and undergraduate levels with excellence, her contributions to course design and especially assessment design were repeatedly apprised by both students and faculty. All these accomplishments while being a high-performing master’s student in the field of Marketing. I want to share evidence for Brenda’s future success both as a professional in marketing and future academic pursues: First and foremost, Brenda deeply understands human relations and effective communications. Brenda has advised me to resource to marketing analysis methodologies that I applied to instructional design. This innovative vision has increased student satisfaction levels at Bauer College of Business. Brenda is always proactive, outgoing, and willing to help peer Instructional Assistants, and faculty alike. In the domain of teaching and learning, Brenda is aware of student privacy FERPA regulations, and the
Fraser Heggie
Brenda has in a very short time become a vital part of ATEC Marketing initiatives. She is very creative with graphic design which has made a positive impact on our social media, web development & overall branding. We are amazed by her ability to convey visual messages when making presentations to share with potential clients. She has deep digital marketing analytics knowledge which certainly opens your eyes to this data. Brenda also diligently ensures that her KPIs are updated and tracked, which helps us understand what is doing well and what is not. Keep up the good work Brenda it is much appreciated!
Vivian L Landrum
Brenda was hired as a student worker to assist the Decision Sciences Institute with social media postings and updates to our website. It quickly became apparent that her skill set and work ethic went well beyond what was expected. Brenda is motivated, hard-working and understands the value of
David del Pino
I am writing to offer my personal and professional recommendation for Brenda as a Marketing Professional. I met Brenda during her MS program at CT Bauer College of Business. I closely followed her personal development as a student and as a professional in the role of IA. Brenda performed her duties for courses at the graduate and undergraduate levels with excellence, her contributions to course design and especially assessment design were repeatedly apprised by both students and faculty. All these accomplishments while being a high-performing master’s student in the field of Marketing. I want to share evidence for Brenda’s future success both as a professional in marketing and future academic pursues: First and foremost, Brenda deeply understands human relations and effective communications. Brenda has advised me to resource to marketing analysis methodologies that I applied to instructional design. This innovative vision has increased student satisfaction levels at Bauer College of Business. Brenda is always proactive, outgoing, and willing to help peer Instructional Assistants, and faculty alike. In the domain of teaching and learning, Brenda is aware of student privacy FERPA regulations, and the
Fraser Heggie
Brenda has in a very short time become a vital part of ATEC Marketing initiatives. She is very creative with graphic design which has made a positive impact on our social media, web development & overall branding. We are amazed by her ability to convey visual messages when making presentations to share with potential clients. She has deep digital marketing analytics knowledge which certainly opens your eyes to this data. Brenda also diligently ensures that her KPIs are updated and tracked, which helps us understand what is doing well and what is not. Keep up the good work Brenda it is much appreciated!
Vivian L Landrum
Brenda was hired as a student worker to assist the Decision Sciences Institute with social media postings and updates to our website. It quickly became apparent that her skill set and work ethic went well beyond what was expected. Brenda is motivated, hard-working and understands the value of
David del Pino
I am writing to offer my personal and professional recommendation for Brenda as a Marketing Professional. I met Brenda during her MS program at CT Bauer College of Business. I closely followed her personal development as a student and as a professional in the role of IA. Brenda performed her duties for courses at the graduate and undergraduate levels with excellence, her contributions to course design and especially assessment design were repeatedly apprised by both students and faculty. All these accomplishments while being a high-performing master’s student in the field of Marketing. I want to share evidence for Brenda’s future success both as a professional in marketing and future academic pursues: First and foremost, Brenda deeply understands human relations and effective communications. Brenda has advised me to resource to marketing analysis methodologies that I applied to instructional design. This innovative vision has increased student satisfaction levels at Bauer College of Business. Brenda is always proactive, outgoing, and willing to help peer Instructional Assistants, and faculty alike. In the domain of teaching and learning, Brenda is aware of student privacy FERPA regulations, and the
Fraser Heggie
Brenda has in a very short time become a vital part of ATEC Marketing initiatives. She is very creative with graphic design which has made a positive impact on our social media, web development & overall branding. We are amazed by her ability to convey visual messages when making presentations to share with potential clients. She has deep digital marketing analytics knowledge which certainly opens your eyes to this data. Brenda also diligently ensures that her KPIs are updated and tracked, which helps us understand what is doing well and what is not. Keep up the good work Brenda it is much appreciated!
Vivian L Landrum
Brenda was hired as a student worker to assist the Decision Sciences Institute with social media postings and updates to our website. It quickly became apparent that her skill set and work ethic went well beyond what was expected. Brenda is motivated, hard-working and understands the value of
David del Pino
I am writing to offer my personal and professional recommendation for Brenda as a Marketing Professional. I met Brenda during her MS program at CT Bauer College of Business. I closely followed her personal development as a student and as a professional in the role of IA. Brenda performed her duties for courses at the graduate and undergraduate levels with excellence, her contributions to course design and especially assessment design were repeatedly apprised by both students and faculty. All these accomplishments while being a high-performing master’s student in the field of Marketing. I want to share evidence for Brenda’s future success both as a professional in marketing and future academic pursues: First and foremost, Brenda deeply understands human relations and effective communications. Brenda has advised me to resource to marketing analysis methodologies that I applied to instructional design. This innovative vision has increased student satisfaction levels at Bauer College of Business. Brenda is always proactive, outgoing, and willing to help peer Instructional Assistants, and faculty alike. In the domain of teaching and learning, Brenda is aware of student privacy FERPA regulations, and the
Fraser Heggie
Brenda has in a very short time become a vital part of ATEC Marketing initiatives. She is very creative with graphic design which has made a positive impact on our social media, web development & overall branding. We are amazed by her ability to convey visual messages when making presentations to share with potential clients. She has deep digital marketing analytics knowledge which certainly opens your eyes to this data. Brenda also diligently ensures that her KPIs are updated and tracked, which helps us understand what is doing well and what is not. Keep up the good work Brenda it is much appreciated!
Vivian L Landrum
Brenda was hired as a student worker to assist the Decision Sciences Institute with social media postings and updates to our website. It quickly became apparent that her skill set and work ethic went well beyond what was expected. Brenda is motivated, hard-working and understands the value of
Credentials
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Competitive Analysis and Keyword Research
SemrushApr, 2022- Nov, 2024 -
Technical SEO
LinkedInApr, 2022- Nov, 2024 -
Digital Marketing Management
University of Houston, C.T. Bauer College of BusinessNov, 2021- Nov, 2024 -
Google My Business
GoogleOct, 2021- Nov, 2024 -
Social Marketing Certification
Hootsuite AcademyFeb, 2021- Nov, 2024 -
Hootsuite Platform Certification
Hootsuite AcademyJan, 2021- Nov, 2024 -
SEO for Social Media
LinkedInDec, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleJul, 2023- Nov, 2024 -
Shopping Ads Certification
GoogleMar, 2022- Nov, 2024 -
Mobile Experience Certification
GoogleOct, 2021- Nov, 2024 -
Advanced Google Analytics
GoogleMar, 2021- Nov, 2024
Experience
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EUTEX INTERNATIONAL
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United States
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Electrical Equipment Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2022 - Present
•Forecast and manage yearly digital marketing budget. Develop and execute the digital marketing strategy covering web changes, SEO, PPC, email marketing, and social media. •Measure and monthly/quarterly report performance of organic and paid campaigns and assess against KPIs (ROI and profitability included). Highlight opportunities or trends for continuous improvement.•Design, build and maintain EUTEX social media presence according to marketing goals and calendar. •Develop and implement keyword strategies to improve search rank for products/services and maximize on-page and off-page SEO performance. Brainstorm new and creative growth strategies based on accounts data. Perform A/B tests for improvement.•Grow customer and lead contacts list, maintaining quality and segmentation.•Responsible for e-commerce development strategy and project execution. Show less
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Digital Marketing
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Jan 2021 - Jan 2022
•Employed online marketing analytics tools to gather information from web and social media pages to identify business opportunities for EUTEX and ATEC a business unit of the EUTEX Group.•Planned and executed PPC campaigns at international level for both EUTEX and ATEC targeting audiences in Canada, USA, Thailand, Singapore, and Mexico achieving an average CTR of 10%, 7% above the industry average. •Created social media strategy and marketing calendar for ATEC, which increased demand in Training and ELearning services by 60% in two months. Designed all shared content.•Launched email upselling campaign achieving an average 30% open rate and 11% average conversion rate in four months.•Monitored SEO rankings for the EUTEX and ATEC websites, optimized content, conducted keywords research, applied 301 redirections and canonical tags. Show less
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Decision Sciences Institute
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing And Social Media Manager
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Mar 2020 - May 2021
• Elaborated social media strategy and marketing calendar for DSI, a professional nonprofit organization of academicians and practitioners interested in the application of quantitative and behavioral methods to the problems of society. • Create content and graphics resulting in enhanced social media branding and audience organic increase of 150% within the first year. • Update and maintain DSI and DSI regions' web pages with WordPress. • Manage CRM system with over 2000 active memberships. Show less
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Calvetti Ferguson
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United States
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Accounting
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100 - 200 Employee
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Content Developer
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Jun 2020 - Aug 2020
• Developed social media branding plan, podcast and content strategy to enhance accounting and advisory firm’s online presence, increase external communications, and gain new followers. Presented final project to CF Marketing Manager and Marketing Director. • Contributed to developing SEO strategy to improve organic website traffic. Reviewed and edited SEO friendly articles Calvetti Ferguson’s employees write to describe to potential clients the services CF offers. Developed title tags, meta tags descriptions, created URLs, and researched keywords. • Collaborated in social media copywriting and content creation according to marketing calendar. • Generated content library with over 50 online resources to allow Marketing Team to search for evergreen content. Show less
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Notimex - Agencia de Noticias
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Mexico
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Information Services
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1 - 100 Employee
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International News Manager
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Jan 2018 - Jul 2019
•Wrote daily news bulletin to 85,000 subscribers for Notimex, the official Mexican news agency, owned by the Mexican government. Increased online engagement of international audience by 40% with SEO strategy. •Created English version email newsletter, resulting in improved communication with 10 news agency partners in seven countries, including Germany, France, and the UAE. •Translated 30 Mexican government news sites to English for delivery to news agencies in the US, Europe, and the Middle East. Show less
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Soulwavez
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Mexico
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Online Audio and Video Media
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Content Manager
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Dec 2016 - Jun 2019
• Led team of 10 to develop and keep updated Soulwavez Magazine, music news online magazine based in Mexico City. • Assigned interviews, press conferences and event coverage to the team members. Edited and reviewed every article before posting on the web. • Connected with over 100 bands and musicians managers to schedule interviews resulting in the publication of at least 5 exclusive news a year. • Interviewed over 200 musicians and composers from nine countries, including Argentina, Peru, Colombia, the United States, and Canada. • Implemented social media plan to enhance audience engagement and developed unique blog writing style, increasing blog traffic from 1,000 to 4,000 daily visitors. • Conducted social media marketing campaigns and stayed 10% under budget. Show less
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Latinoamerica 360
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Mexico City, Mexico
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Reporter and Public Relations Manager
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Jan 2016 - Dec 2017
•Developed relationships with business managers to bring international music groups to Latinoamerica 360 Music Fest in Mexico City. •Produced video interviews to enhance social media engagement, resulting in increase in followers from zero to 10,000 in five months. • Created "Dialogos Sonoros" a series of over 200 interviews with musicians and composers from Latinamerica to promote new talents across the continent online. Implemented SEO techniques to augment website traffic by 50 % within two months. Show less
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Education
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2020 - 2021
University of Houston
Master of Science - MS, Marketing Management -
2015 - 2019
Universidad Nacional Autónoma de México
Bachelor of Arts - BA, Communication and Journalism
Community
