Brenda Alman
-Growth Marketing Analyst at a55- Claim this Profile
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Inglés Professional working proficiency
Topline Score
Bio
Credentials
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B2-C1. Advanced
ABA EnglishNov, 2021- Nov, 2024 -
B2. Upper Intermediate
ABA EnglishNov, 2021- Nov, 2024 -
B2. Upper Intermediate
ABA EnglishNov, 2021- Nov, 2024 -
Certificación en Publicidad de Display
Google AdsMar, 2014- Nov, 2024 -
Diploma in Digital Photography & Photoshop
eduMac Centro de Artes DigitalesAug, 2009- Nov, 2024 -
Certificación en Vídeo de Google Ads
Google AdsSep, 2019- Nov, 2024 -
Certificación en Google Analytics
GoogleSep, 2019- Nov, 2024 -
Ceritificación en Fundamentos de Google Ads
Google AdsSep, 2019- Nov, 2024 -
Certificación Publicidad en Búsquedas
Google AdsSep, 2019- Nov, 2024 -
ABA English nivel C1
ABA English
Experience
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a55
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Brazil
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Financial Services
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1 - 100 Employee
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-Growth Marketing Analyst
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Apr 2022 - Present
Ejecutar el plan de mercadotecnia en medios propios y de paga. Llevar seguimiento de campañas de Growth en Paid Media (Facebook ADS, Google ADS). Producir contenidos en plataforma para clientes presentes y futuros (newsletter, blogs, material publicitario y de branding). Community management de propiedades digitales. Reportes de métricas y administración de leads. Apoyo en la participación de logística en diversos eventos del sector Fintech. Análisis de mercado, generación de bechmarks.
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Pixel MKT
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CDMX
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Especialista en marketing digital
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Jan 2021 - Apr 2022
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Pixel MKT Digital
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Mexico
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Advertising Services
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Ceo & Co-founder
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Jan 2019 - Apr 2022
MB Digital Business es una agencia líder de marketing digital enfocada en crear experiencias digitales. Somos expertos en llegar a las personas adecuadas con el mensaje correcto utilizando estrategias y tácticas que convierten a sus clientes potenciales más fuertes en clientes increíbles. ¿Qué nos diferencia? Nos distinguimos por proporcionar servicios de marketing digital basados en los ingresos que ayudan en cada etapa del viaje del inquilino, atrayendo a posibles residentes, comprometiéndolos y convirtiéndolos en tráfico, clientes potenciales y arrendamientos del sitio web. No optimizamos para las conversiones, optimizamos para los ingresos.
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Universidad UniverMilenium
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Mexico
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Higher Education
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100 - 200 Employee
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Digital Marketing Specialists
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Jan 2017 - Apr 2022
* Developed online marketing campaigns, effectively increasing followers on Facebook 12,000 followers to 95,000 + and driving brand awareness. * Increase the growth in social media by approximately 30% per year on Facebook. *The first year I increased uptake of leads by 50% from digital campaigns and because of this it was decided that years later 70% of the budget is invested in digital platforms rather than marketing offline as previously done. *Implement marketing and promotion tactics that led to 30% growth in total social media share and 25% increase in website traffic from social media post. * The growth of university led to the need to establish a CallCenter to give an immediate response to potential clients where I was involved in the development of sales manuals, implementation of WhatsApp Business and Chatbot where it improved attention to customer, follow up to close a sale.
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Papa Johns
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United States
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Restaurants
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700 & Above Employee
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Community Manager & management in the area of Digital Marketing
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Feb 2013 - Jul 2016
-Google campaign in the Search Network to attract customers. - Branding campaigns in Facebook Ads and Display (remarketing and banners) for the launch of products. -KPI's report of site visits, online sales, social networks, campaign and mailing marketing expenses. -Content for Social Networks (design and copy). -Participation in events: NFL official Super Bowl party, Nascar Mexico, House of Vans, Red bull X-Fighter, Shooting for social networks, etc. -Google campaign in the Search Network to attract customers. - Branding campaigns in Facebook Ads and Display (remarketing and banners) for the launch of products. -KPI's report of site visits, online sales, social networks, campaign and mailing marketing expenses. -Content for Social Networks (design and copy). -Participation in events: NFL official Super Bowl party, Nascar Mexico, House of Vans, Red bull X-Fighter, Shooting for social networks, etc.
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Revista de Motociclismo 400 cc
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Ciudad de México y alrededores, México
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Web Webmaster y Social Media
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Jan 2011 - Apr 2012
-Publication of notes in the news blog on the Wordpress platform. -Management and content of social networks (Facebook and Twitter). -Google Analytics visits report. -Editing photographs for the blog and social networks. -Sending mail marketing campaigns. -Optimize the website for SEO. -Configuration of Meta Tags and keywords. -SEO techniques for organic positioning. -Google Analytics visits report. -Publication of notes in the news blog on the Wordpress platform. -Management and content of social networks (Facebook and Twitter). -Google Analytics visits report. -Editing photographs for the blog and social networks. -Sending mail marketing campaigns. -Optimize the website for SEO. -Configuration of Meta Tags and keywords. -SEO techniques for organic positioning. -Google Analytics visits report.
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Proyectos Freelance
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May 2006 - 2009
-Design, positioning and content strategy for 2 personal blog in Wordpress technology and other fashion. I had them monetizing Google Adsense. - Development and web positioning in e-commerce for Teampico mx (wordpress) - sale of stickers. - Website development of a shopping plaza in Chalco. - Logo design and corporate image for a real estate. -Design, positioning and content strategy for 2 personal blog in Wordpress technology and other fashion. I had them monetizing Google Adsense. - Development and web positioning in e-commerce for Teampico mx (wordpress) - sale of stickers. - Website development of a shopping plaza in Chalco. - Logo design and corporate image for a real estate.
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Education
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Universidad Tecnológica de México
Maestría, Marketing Digital -
Elevaria Capacitación Empresarial
Seminario de Titulación en Multimedia, Comunicación digital y contenidos multimedia -
Universidad Tecnológica de México
Licenciatura en Diseño Gráfico, Especialización en Comunicación digital y contenidos multimedia