Brenda Alman

-Growth Marketing Analyst at a55
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Contact Information
us****@****om
(386) 825-5501
Location
MX
Languages
  • Inglés Professional working proficiency

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Credentials

  • B2-C1. Advanced
    ABA English
    Nov, 2021
    - Nov, 2024
  • B2. Upper Intermediate
    ABA English
    Nov, 2021
    - Nov, 2024
  • B2. Upper Intermediate
    ABA English
    Nov, 2021
    - Nov, 2024
  • Certificación en Publicidad de Display
    Google Ads
    Mar, 2014
    - Nov, 2024
  • Diploma in Digital Photography & Photoshop
    eduMac Centro de Artes Digitales
    Aug, 2009
    - Nov, 2024
  • Certificación en Vídeo de Google Ads
    Google Ads
    Sep, 2019
    - Nov, 2024
  • Certificación en Google Analytics
    Google
    Sep, 2019
    - Nov, 2024
  • Ceritificación en Fundamentos de Google Ads
    Google Ads
    Sep, 2019
    - Nov, 2024
  • Certificación Publicidad en Búsquedas
    Google Ads
    Sep, 2019
    - Nov, 2024
  • ABA English nivel C1
    ABA English

Experience

    • Brazil
    • Financial Services
    • 1 - 100 Employee
    • -Growth Marketing Analyst
      • Apr 2022 - Present

      Ejecutar el plan de mercadotecnia en medios propios y de paga. Llevar seguimiento de campañas de Growth en Paid Media (Facebook ADS, Google ADS). Producir contenidos en plataforma para clientes presentes y futuros (newsletter, blogs, material publicitario y de branding). Community management de propiedades digitales. Reportes de métricas y administración de leads. Apoyo en la participación de logística en diversos eventos del sector Fintech. Análisis de mercado, generación de bechmarks.

    • Especialista en marketing digital
      • Jan 2021 - Apr 2022

    • Mexico
    • Advertising Services
    • Ceo & Co-founder
      • Jan 2019 - Apr 2022

      MB Digital Business es una agencia líder de marketing digital enfocada en crear experiencias digitales. Somos expertos en llegar a las personas adecuadas con el mensaje correcto utilizando estrategias y tácticas que convierten a sus clientes potenciales más fuertes en clientes increíbles. ¿Qué nos diferencia? Nos distinguimos por proporcionar servicios de marketing digital basados ​​en los ingresos que ayudan en cada etapa del viaje del inquilino, atrayendo a posibles residentes, comprometiéndolos y convirtiéndolos en tráfico, clientes potenciales y arrendamientos del sitio web. No optimizamos para las conversiones, optimizamos para los ingresos.

    • Mexico
    • Higher Education
    • 100 - 200 Employee
    • Digital Marketing Specialists
      • Jan 2017 - Apr 2022

      * Developed online marketing campaigns, effectively increasing followers on Facebook 12,000 followers to 95,000 + and driving brand awareness. * Increase the growth in social media by approximately 30% per year on Facebook. *The first year I increased uptake of leads by 50% from digital campaigns and because of this it was decided that years later 70% of the budget is invested in digital platforms rather than marketing offline as previously done. *Implement marketing and promotion tactics that led to 30% growth in total social media share and 25% increase in website traffic from social media post. * The growth of university led to the need to establish a CallCenter to give an immediate response to potential clients where I was involved in the development of sales manuals, implementation of WhatsApp Business and Chatbot where it improved attention to customer, follow up to close a sale.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Community Manager & management in the area of ​​Digital Marketing
      • Feb 2013 - Jul 2016

      -Google campaign in the Search Network to attract customers. - Branding campaigns in Facebook Ads and Display (remarketing and banners) for the launch of products. -KPI's report of site visits, online sales, social networks, campaign and mailing marketing expenses. -Content for Social Networks (design and copy). -Participation in events: NFL official Super Bowl party, Nascar Mexico, House of Vans, Red bull X-Fighter, Shooting for social networks, etc. -Google campaign in the Search Network to attract customers. - Branding campaigns in Facebook Ads and Display (remarketing and banners) for the launch of products. -KPI's report of site visits, online sales, social networks, campaign and mailing marketing expenses. -Content for Social Networks (design and copy). -Participation in events: NFL official Super Bowl party, Nascar Mexico, House of Vans, Red bull X-Fighter, Shooting for social networks, etc.

  • Revista de Motociclismo 400 cc
    • Ciudad de México y alrededores, México
    • Web Webmaster y Social Media
      • Jan 2011 - Apr 2012

      -Publication of notes in the news blog on the Wordpress platform. -Management and content of social networks (Facebook and Twitter). -Google Analytics visits report. -Editing photographs for the blog and social networks. -Sending mail marketing campaigns. -Optimize the website for SEO. -Configuration of Meta Tags and keywords. -SEO techniques for organic positioning. -Google Analytics visits report. -Publication of notes in the news blog on the Wordpress platform. -Management and content of social networks (Facebook and Twitter). -Google Analytics visits report. -Editing photographs for the blog and social networks. -Sending mail marketing campaigns. -Optimize the website for SEO. -Configuration of Meta Tags and keywords. -SEO techniques for organic positioning. -Google Analytics visits report.

    • Proyectos Freelance
      • May 2006 - 2009

      -Design, positioning and content strategy for 2 personal blog in Wordpress technology and other fashion. I had them monetizing Google Adsense. - Development and web positioning in e-commerce for Teampico mx (wordpress) - sale of stickers. - Website development of a shopping plaza in Chalco. - Logo design and corporate image for a real estate. -Design, positioning and content strategy for 2 personal blog in Wordpress technology and other fashion. I had them monetizing Google Adsense. - Development and web positioning in e-commerce for Teampico mx (wordpress) - sale of stickers. - Website development of a shopping plaza in Chalco. - Logo design and corporate image for a real estate.

Education

  • Universidad Tecnológica de México
    Maestría, Marketing Digital
    2019 - 2020
  • Elevaria Capacitación Empresarial
    Seminario de Titulación en Multimedia, Comunicación digital y contenidos multimedia
    2009 - 2009
  • Universidad Tecnológica de México
    Licenciatura en Diseño Gráfico, Especialización en Comunicación digital y contenidos multimedia
    2002 - 2005

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