Marketing Lead

• Jun 2022 - Present

Co-Founder

• Apr 2017 - Present

Launched a literacy, education, and inclusion program for children and youth in Toronto in 2017 Develop ongoing partnerships with non-profit groups supporting Pride and other equity-focused organizations Co-host hundreds of events with the GTA's most sought-after Drag performers, including Canada's Drag Race winner Priyanka Lead publicity and media relations: generated national and local media attention stories across platforms Recruit and oversee volunteers Lead fundraising efforts

Marketing Manager

• Mar 2014 - Feb 2021

Accomplishments: • Conceptualized and executed a highly impactful experiential/guerilla activation to promote S2 of The Handmaid's Tale garnering earned PR across digital, print and television https://www.blogto.com/city/2018/04/handmaids-tale-in-toronto/https://604now.com/the-handmaids-tale-vancouver/• Led the successful launch for one of Specialty TV's highest-profile shows, Star Trek: Discovery. The series broke audience records and became the most-watched show on Canadian Specialty TV by the second episode. • Engaged over a hundred thousand attendees at Fan Expo Canada with a massive fan activation and several high-profile panels featuring the cast of Star Trek: Discovery, The Expanse and InnerSpace. Responsibilities• Oversaw for the strategic development and implementation of marketing campaigns across a portfolio of brands• Balanced a variety of competing priorities in a rapidly shifting tv landscape to deliver on business goals• Planned and implemented digital media buys on digital platforms and with agency partners/suppliers (Google, Amazon etc)• Led cross-functional teams to ensure consistent, impactful and timely messaging across digital platforms • Optimized digital properties using social media insights, google analytics, and Omniture• Planned and developed digital content for social, web, and broadcast with involement in film production, editing, and creative direction• Led relationship management and campaign development with agency, production and internal stakeholders• Worked closely with brand partnerships on trade marketing campaigns • Led and managed two direct reports

Associate Marketing Manager

• Jul 2012 - Mar 2014

- Plan and execute strategic media buys- Oversee all social media activity on various platforms including day-to-day updates, brand partnership content, and production of content marketing editorial - Write project and creative briefs for internal and external stakeholders- Conceptualize, plan and execute massive event for sales stakeholders as part of our annual Fall Launch activities- Chair meetings related to various marketing functions - social media marketing, promo optimization, content strategy, event planning etc.

Marketing Specialist

• May 2011 - Jul 2012

• Write and present marketing and business proposals to prospective partners • Identify target markets and create integrated marketing programs • Manage social media and other interactive digital platforms • Write and send e-marketing monthly e-newsletters to vendors and other stakeholders • Conduct in-person training sessions with new and existing accounts across Canada and the United States • Design and execute trade promotions • Design and write all marketing materials • Write and update content for our professional web portal using WordPress • Conduct presentations to various stakeholders including distribution and re-seller partners across North America

Advertising & Marketing Associate

• Aug 2009 - Apr 2011

• Planned and coordinated branded events, promotions and street-level activations for the marketing department • Managed and executed Metro Vancouver’s annual winter partnership • Responsible for the Vancouver national sales team ad bookings and material trafficking • Acted as client liaison for advertisers and the sales force • Recruited and managed interns • Trained new retail and national sales staff on the central booking system, and policies and procedures • Troubleshot and coordinated software system issues to ensure accuracy and smooth flow of sales operations

Marketing Specialist

• Mar 2009 - Jun 2009

• Coordinated marketing initiatives including events, sales promotions, and print advertising campaigns • Wrote quarterly newsletter and designed layout template in Adobe InDesign • Designed “Car-Free Day” print material for both newsprint and community posters • Built and maintained strong relationships with business members, political leaders and other stakeholders • Assisted with community outreach and crime prevention initiatives in conjunction with local CPC • Liaised with business members to encourage participation in festivals and sales promotions • Lobbied to City of Vancouver to obtain funding for various community projects

Sales Coordinator

• 2008 - 2008

- Built client proposals in Excel and presented them in a persuasive and attractive sales package - Assisted with the archival of hundreds of sales package documents from various locations all over North America - Built client proposals in Excel and presented them in a persuasive and attractive sales package - Assisted with the archival of hundreds of sales package documents from various locations all over North America