Breanna Gutierrez
Vice President Human Resources at Trendcend Media- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Increase Engagement to your Instagram Business Profile
CourseraJul, 2023- Sep, 2024 -
Email Marketing
HubSpot AcademyJul, 2023- Sep, 2024 -
Social Media Marketing
HubSpot AcademyJul, 2023- Sep, 2024
Experience
-
Trendcend Media
-
United States
-
Marketing Services
-
1 - 100 Employee
-
Vice President Human Resources
-
Sep 2023 - Present
- Develop and execute the company's HR strategy in alignment with organizational goals. - Oversee all aspects of human resources, including talent acquisition, employee relations, performance management, and HR policies. - Lead the development and implementation of diversity, equity, and inclusion (DEI) initiatives. - Manage talent acquisition efforts, including recruiting top talent, building a strong employer brand, and optimizing the hiring process. - Drive employee engagement and retention strategies to foster a positive workplace culture. - Collaborate with senior leadership to address strategic HR issues and contribute to overall business strategy. Show less
-
-
-
CreativeSouls Media
-
India
-
Digital Marketing Specialist
-
Sep 2021 - Jul 2023
Drive client growth through the implementation of UX writing, SEO strategies, PPC campaigns, CPR techniques, and A/B Testing Skillfully write and edit digital content that aligns with project goals and effectively caters to the complex needs of end users Curate compelling copy for brand advertisements, maximizing their impact and resonance Stay up-to-date with trending content in the relevant niche, identify pertinent keywords, and apply cutting-edge marketing strategies Expertly manage brand-consumer relationships across various social media platforms, including Facebook, Instagram, TikTok, Twitter, Pinterest, Apple Music, Pandora, and Spotify Leverage the power of all relevant marketing outlets and platforms to create a cohesive and strategic marketing plan aimed at increasing analytics, insights, organic followers, and viewership Develop and execute a well-structured posting schedule that adheres to algorithms and captures viewers' attention while maintaining the brand's integrity Take charge of overseeing social media initiatives, driving brand awareness, and formulating impactful marketing campaigns/proposals to convert impressions into leads Utilize valuable insights to manipulate algorithms and optimize content visibility Plan and execute customer/consumer market research projects, conducting thorough data analysis to generate actionable insights Show less
-
-
-
-
Digital Media Manager and Influencer Marketing Specialist
-
May 2021 - Sep 2021
Spearheaded the management of influencer Instagram account with 1 million followers and TikTok account with 883.5K followers, driving remarkable growth on Instagram to 1.1 million and achieving viral success on TikTok Curated and crafted engaging copy and content for paid promotional collaborations with esteemed brands such as FashionNova & FashionNova Curve, Benefit Cosmetics, ColourPop Cosmetics, Dose of Colors, Laura Mercier, Rare Beauty, Beauty Creations Official, Olehenriksen, Summer Fridays, Haus Laboratories, Skims, Paul Mitchell Professional, Chameleon Cold Brew Coffee, Be Flawless Cosmetics, and Bebella Cosmetics Developed and edited digital content tailored to project goals, meeting the complex needs of end users Meticulously curated compelling copy for brand advertisements, maximizing brand messaging and impact Applied rigorous market research and development methods to stay abreast of emerging trends and technologies, effectively communicating this knowledge in clear and concise terms Notable achievements include the #Skintimate Instagram Reel campaign, reaching 497,461 accounts with 505,039 video plays, 31,912 likes, 233 comments, 308 shares, and 682 saves; additionally, the Skintamate campaign's Instagram story reached 76,732 accounts with 326 actions taken Efficiently coordinated social events, meetings, and content deadlines with brands and fellow influencers Show less
-
-
-
OverComfort
-
Textiles
-
Digital Marketing Manager-Brand Development
-
May 2021 - Sep 2021
Developed high level creative strategies from concept to execution. Established and enhanced brand's online presence, image, and identity. Worked across various digital channels to create a consistent and compelling brand narrative. Developed high level creative strategies from concept to execution. Established and enhanced brand's online presence, image, and identity. Worked across various digital channels to create a consistent and compelling brand narrative.
-
-
-
SE Renovations
-
France
-
Construction
-
Junior Digital Media Marketing Manager
-
Dec 2018 - Apr 2021
Orchestrated targeted Facebook and Google Ad campaigns to maximize company visibility and generate leads. Amplified ROI through meticulous campaign planning, precision audience targeting, content creation and data-driven analysis. Maintained meticulous records by digitizing files, managing project budgets and timelines. Created visually compelling company flyers and captured captivating before-and-after photos of renovation projects for content creation. Orchestrated targeted Facebook and Google Ad campaigns to maximize company visibility and generate leads. Amplified ROI through meticulous campaign planning, precision audience targeting, content creation and data-driven analysis. Maintained meticulous records by digitizing files, managing project budgets and timelines. Created visually compelling company flyers and captured captivating before-and-after photos of renovation projects for content creation.
-
-
-
Auburn University
-
United States
-
Higher Education
-
700 & Above Employee
-
Student Athlete
-
Jun 2016 - Dec 2020
Divison 1 NCAA Softball
-
-
Marketing Internship
-
Jan 2020 - May 2020
Member of the Auburn Athletic Department's Event Management Staff
-
-
Education
-
2016 - 2020
Auburn University
Bachelor of Science - BS, Media Studies, Business Leadership, Counseling -
2012 - 2016
Buford High School
Community
