Experience

Accelus

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Sr. Director, Marketing

  • 2021 - Present

  Palm Beach Gardens, Florida, United States - Developed the Accelus brand from the merger of Integrity Implants and Fusion Robotics and led an integrated campaign to effectively launch the new company, its purpose, and its product portfolio through public relations, events and digital marketing, and marketing communications for the sales team - Lead the company’s marketing communications, public relations, marketing events, digital, social media, branding, corporate and internal communications efforts - Collaborate with the product… Show more - Developed the Accelus brand from the merger of Integrity Implants and Fusion Robotics and led an integrated campaign to effectively launch the new company, its purpose, and its product portfolio through public relations, events and digital marketing, and marketing communications for the sales team - Lead the company’s marketing communications, public relations, marketing events, digital, social media, branding, corporate and internal communications efforts - Collaborate with the product management team for product launches and marketing campaigns to ensure awareness, market penetration, and mind and market share growth - Created, launched and continuously update www.accelusinc.com website and social media pages; advertise through industry media and other digital efforts - Partner with international distributors to launch and promote the company’s products in the United Kingdom, Hong Kong, UAE, New Zealand, Australia, Greece, Portugal, Qatar, Singapore, Spain, Switzerland, Argentina, New Zealand, Brazil, Italy, Germany, Mexico, Columbia and Puerto Rico - Assist with internal and corporate communications including messaging to employees, investors, customers, and distributors, as well as monthly town hall meetings Show less



TissueTech

• Spain
• Medical Practices

• Sr. Director, Marketing Operations

  • 2017 - 2021

  Miami, FL - Responsible for commercial marketing strategy, brand management, public relations, internal and corporate communications, events and marketing communications for TissueTech and its subsidiaries Bio-Tissue and Amniox Medical - Led team responsible for 70+ national and local tradeshows and physician dinner events each year with a continuous focus on improving ROI, driving lead management and follow-up, and achieving commercial objectives; pivoted in March 2020 to 40+ virtual symposia, trade… Show more - Responsible for commercial marketing strategy, brand management, public relations, internal and corporate communications, events and marketing communications for TissueTech and its subsidiaries Bio-Tissue and Amniox Medical - Led team responsible for 70+ national and local tradeshows and physician dinner events each year with a continuous focus on improving ROI, driving lead management and follow-up, and achieving commercial objectives; pivoted in March 2020 to 40+ virtual symposia, trade shows and webinars, resulting in 1100+ quality leads for the sales team - Planned and executed a PR strategy with an overall ad equivalency value of $7.5 million in 2019 and $11.2 million in 2020; established effective relationships with eye care, wound and podiatry publications, and identified new media and digital opportunities by partnering with thought leaders within the industry - Worked closely with CEO, CCO and departmental VPs to create timely employee messages, videos, newsletters and intranet content to ensure the full company is aware of our Vision, Mission, Values, goals and progress as a team; planned and executed quarterly top management, all-employee town hall meetings and sales meetings - Ensured compliance for all sales and marketing materials created; developed SOP for medical, legal, and regulatory review and approval process, and implemented Veeva Vault PromoMats for tracking Show less



OrthoSensor, Inc.

• Director, Commercial Marketing, Communications & Brand Management

  • 2013 - 2017

  Dania Beach, FL - Directed and executed all OrthoSensor marketing and communications efforts worldwide including internal and customer-facing marketing communications, sales material and marketing collateral to support product commercialization and management of corporate and product branding - Managed OrthoSensor hospital, surgeon and practice marketing programs, as well as OrthoSensor direct-to-patient outreach and advertising - Leveraged web, mobile and social channels to support product marketing and… Show more - Directed and executed all OrthoSensor marketing and communications efforts worldwide including internal and customer-facing marketing communications, sales material and marketing collateral to support product commercialization and management of corporate and product branding - Managed OrthoSensor hospital, surgeon and practice marketing programs, as well as OrthoSensor direct-to-patient outreach and advertising - Leveraged web, mobile and social channels to support product marketing and corporate branding - Directed OrthoSensor public relations and corporate communications outreach and responses - Planned and executed OrthoSensor participation at industry tradeshows and meetings - Managed relationships with outside vendors and partners Show less



Zimmer

• Austria
• Retail Furniture and Home Furnishings
• 1 - 100 Employee

• Associate Director, Integrated Marketing

  • 2011 - 2013

  Warsaw, Indiana - Led the integated communications planning and key initiatives to fulfill the strategic and operational goals of Zimmer's knee portfolio - Served as a strategic partner to knee business unit brand and marketing leadership, assisting in the development of public relations, marketing and advertising campaigns directed to multiple stakeholders, including healthcare professionals, salesforce, employees, media and consumers - Liaison with internal and external resources to ensure successful… Show more - Led the integated communications planning and key initiatives to fulfill the strategic and operational goals of Zimmer's knee portfolio - Served as a strategic partner to knee business unit brand and marketing leadership, assisting in the development of public relations, marketing and advertising campaigns directed to multiple stakeholders, including healthcare professionals, salesforce, employees, media and consumers - Liaison with internal and external resources to ensure successful execution of external and internal communications strategies - Managed all knee business unit tactical communications, including product launches, industry events, customer initiatives, advertising, integrated marketing campaigns and internal communications - Aligned and partnered with regional sales teams and international communicators to ensure seamless integration of content and execution of programs across the globe - Directed issues and crisis management planning and response - Developed proactive and reactive media and marketing programs to reinforce key messages and promote business objectives - Created operating mechanisms and served as a consultant to provide strategic guidance on media, marketing and advertising programs to business leaders and marketing managers - Provided strategic leadership and project management during the development and implementation of proactive public relations, marketing and advertising initiatives to help accelerate the company's growth, brand and reputational opportunities Show less



St. Jude Medical

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Sr. Manager, International Marketing Communications

  • 2008 - 2011

  St. Paul, MN - Directed strategic development and implementation of marketing strategies for the International Division (ID) and regional and local geographies including EMEAC (Europe, Middle East, Africa and Canada), Japan, Asia, Latin America and Australia/New Zealand - Managed a team of three direct reports in St. Paul, one direct and eight indirect reports in Brussels, one direct and five indirect reports in Tokyo and one direct and four indirect reports in Hong Kong and China. - Drove… Show more - Directed strategic development and implementation of marketing strategies for the International Division (ID) and regional and local geographies including EMEAC (Europe, Middle East, Africa and Canada), Japan, Asia, Latin America and Australia/New Zealand - Managed a team of three direct reports in St. Paul, one direct and eight indirect reports in Brussels, one direct and five indirect reports in Tokyo and one direct and four indirect reports in Hong Kong and China. - Drove communications priorities, collaborated on joint projects and worked with the Product and Sales Divisions to represent international requirements and requests - Served as steering committee member for Clinical Discoveries, Mobile Applications, Brand Asset Management, PR Ambassador Program and Global Web Development. Previous roles: Communications Manager, Global Launch, June -- December 2009 - Responsible for creating the communications strategy and downstream marketing materials for global product and program launches in our atrial fibrillation division - Collaborated with multiple teams including Global Brand & Marketing, Global Web, PR, Training and Education, Conventions and Creative Services, as well as other vendors including advertising agencies, animation and graphic vendors, photographers and freelancers, to produce materials needed for major product launches Marketing Communications Manager, Brand Integration, April 2008 – June 2009 - Responsible for supporting the launch, implementation, application and evolution of the St. Jude Medical brand - Served as the primary corporate brand liaison to internal entities requiring communication support - Managed and maintained key marketing communications processes and tools, such as the Brand Resource Center, the Brand Review and Approval Process, Brand Standards, Brand Templates and the Marketing Repository of brand approved materials - Ensured all materials produced reflected the spirit and integrity of the St. Jude Medical brand Show less



MAKO Surgical Corp.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Manager, Marketing Communications, PR and Brand

  • 2006 - 2008

  - Led all PR activities, including pitching stories in local and national media with coverage including Forbes Magazine, Orthopaedic Product News, South Florida NBC and ABC stations, South Florida Sun-Sentinel, City & Shore, South Florida Business Journal and AAPA News - Wrote, designed and produced numerous sales materials, including MAKO’s corporate brochure, product spec sheets, white papers, sales videos and PowerPoint presentations - Initiated MAKO’s brand discovery process to… Show more - Led all PR activities, including pitching stories in local and national media with coverage including Forbes Magazine, Orthopaedic Product News, South Florida NBC and ABC stations, South Florida Sun-Sentinel, City & Shore, South Florida Business Journal and AAPA News - Wrote, designed and produced numerous sales materials, including MAKO’s corporate brochure, product spec sheets, white papers, sales videos and PowerPoint presentations - Initiated MAKO’s brand discovery process to develop and refine the company’s brand messaging, marketing strategy and brand identification and architecture - Designed and implemented turn-key marketing and PR programs for current and potential customers - Planned and executed the creation of MAKO’s Corporate Web site and a visit by FL Governor Jeb Bush in less than two weeks Show less



Smith & Nephew

• Netherlands
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Manager, Marketing Communications

  • 2004 - 2006

  Greater Memphis Area - Promoted PERI-LOC BLITZ sales promotion to sales staff, resulting in an overall increase in PERI-LOC sales of $2 million during 2005 - Established customizable eNewsletter that allowed sales representatives to send product and industry information to customers each month - Interviewed surgeons, sales representatives, product managers and engineers to create articles for Smith & Nephew’s quarterly TraumaLife newsletter - Wrote, proofed and designed numerous surgical technique… Show more - Promoted PERI-LOC BLITZ sales promotion to sales staff, resulting in an overall increase in PERI-LOC sales of $2 million during 2005 - Established customizable eNewsletter that allowed sales representatives to send product and industry information to customers each month - Interviewed surgeons, sales representatives, product managers and engineers to create articles for Smith & Nephew’s quarterly TraumaLife newsletter - Wrote, proofed and designed numerous surgical technique guides, sales sheets, competitive guides, newsletters, e-mails, resident education materials, design rationales, reference guides, advertisements and white papers Show less